On January 15, the Central Radio and Television Station released the main visual image of the 2022 Spring Festival Gala. The main visual image is composed of a Tiggo and words such as "2022" and "China Central Radio and Television Spring Festival Gala", and the whole is mainly red and golden yellow, highlighting the festivity and thickness of traditional festivals.
The designer of this logo is Chen Xiangbo, vice chairman of the Guangdong Artists Association, chairman of the Shenzhen Artists Association, and director of the Guan Shanyue Art Museum, who specially designed the image of the tiger for the 2022 Spring Festival Gala of the General Station as the logo of this year's Spring Festival Gala.
Chen Xiangbo told reporters that 2022 is the lunar year of Nongyin, commonly known as the Year of the Tiger, the meaning of "tiger" in traditional Chinese culture is a symbol of bravery and might, driving away evil spirits and avoiding evil, suppressing ghosts and disasters, auspicious and wishful thinking, and also the protector god of Fuzheng town evil. "The totem worship and cultural legends about tigers have become the most distinctive, long-lasting and influential cultural phenomenon of the Chinese nation to communicate with gods and gods, connect with nature, pray for blessings and ward off evil spirits, and live endlessly, and tiger culture has also penetrated into all aspects of national aesthetic culture as an important part of the national cultural spirit." In today's world, in the face of a century of changes and the epidemic of the century, the arrival of the Year of the Tiger will arouse the victorious belief of the sons and daughters of China! ”
For the first time, Chen Xiangbo also shared his exclusive manuscript and the story behind it. "Initially, I thought that every year I was painting zodiac signs, hoping that this year I could have a very simple image that is in line with the fun of young people today. So I drew this pencil, and then I checked it with a brush, sent a circle of friends, and then was noticed by the relevant person in charge of CCTV. After they found me, I made some improvements on this basis and formed the last image. ”
He said that the discovery by CCTV this time seems to be accidental, but in fact, it is not accidental. "In Shenzhen, a pioneering demonstration area, as a literary and art worker, we must also explore the contemporary transformation of Chinese culture. In the past two years, I have been working hard in this area, and I have also tried to do some new media works. It is also under such a big concept that we at Guanshan Art Museum have also been paying attention to design. Thanks to the platform and atmosphere of Shenzhen, such works can be produced. ”
In recent years, Chen Xiangbo has been striving to explore the contemporary transformation of traditional culture, and strives to pursue a traditional "Datong" style and common sense of common appreciation. He believes that the realm of "Datong" is an artistic realm that can be inclusive and broad, while the ordinary heart is a big heart and is shared by everyone. In the sense of Chinese culture, a person's personality is too strong, in fact, it is the embodiment of lack of education. The same is true of Chinese painting, only the personality that contains commonality is vital.
In addition to tigers, he also painted zodiac signs such as dogs, pigs, and rats. "Chinese traditional culture is full of strong oriental humanistic spirit, and Chinese zodiac culture has been passed down for more than 2,000 years. In China's traditional aesthetics, the zodiac culture represents the meaning of auspiciousness, blessing and harmony, with rich colors and characteristics of Chinese civilization, its profound heritage, and the breadth of people's reputation are incomparable to the traditional culture of any other concept. ”
In 2018, 2019, 2020 and 2021, the State Post successively launched Chen Xiangbo's Chinese painting zodiac works "Rui Dog Yingchun", "Golden Pig Yingchun", "Rui Rat Yingchun", "Golden Bull New Year" After the New Year postage postcard. This year, the State Post (official edition) once again launched the 2022 "Tiggo Reward Blessing - Chen Xiangbo Zodiac Works Selection" a set of 6 postage postcards with a prize, together with an envelope for a total of 7 paintings.
The 2022 Spring Festival Gala is in intensive preparation, the party will highlight the main tone of "happy and auspicious, joyful and cheerful", adhere to the "integrity and innovation, new brilliance", in the joyful and festive atmosphere, enthusiastically depict the grand atmosphere of the new era and new journey, and present a Chinese New Year of "reunion, reunion and unity" for global audiences.
[Reporter] Guo Yue
【Author】 Guo Yue
【Source】 Southern Press Media Group South + client