Article original: Bofan said car
For the word new force of car manufacturing, everyone knows its approximate meaning, and can casually say several new force brands. According to the usual understanding, the term refers more to new brands in the field of new energy, such as "Wei Xiaoli". If you really follow this line of thinking to understand, it is inevitably a little narrow. In fact, more and more brands in traditional car companies have set up new energy brands and operated independently, which is not a new force in car manufacturing? In a broad sense, this new force does not only refer to new energy brands, if a brand has a unique value proposition, products have unique demands, and the market influence continues to grow, this is also a new force. In this way, Auchan Automobile is definitely one of them.
In the past three years, Auchan Automobile has not only achieved a breakthrough from 0 to 1, but also launched a phenomenon-level explosive model many times, and the market sales have risen sharply, and in the context of the year-on-year decline in sales of most traditional car companies, Auchan Automobile is more like a new force.
Closely following the trend of consumption dominance, the new forces in traditional car companies
Consumption upgrading is one trend, and market sinking is another trend. However, in general, the demand for "high quality-price ratio" is the dominant trend of market consumption. It is precisely after observing this that Auchan Automobile decided to open up a new track, closely follow the needs of consumers with high quality and price ratio products, and then gain a firm foothold in the market. Looking back now, Auchan Auto's decision was undoubtedly correct.
Of course, Auchan Automobile has also experienced some market tests in the early stage of development, fortunately, it has passed smoothly, especially after the launch of Auchan X7, the models launched after it are almost all explosive models, Auchan X5 has averaged more than 10,000 vehicles this year, the cumulative order of Auchan X7PLUS has exceeded 40,000 vehicles, and the cumulative sales of the entire Auchan X7 series of products have reached 200,000+, and the upward momentum is very strong, which is a concrete embodiment of Auchan Automobile as a new force.
There is no doubt that the high quality-price ratio of Auchan automobile models is quite deeply rooted in the hearts of the people, and its products can accurately grasp the demands of consumers, both reasonable prices, and the product side can give rich and practical configuration, strong power, spacious space and a good driving experience, especially for home users who choose to buy the first car. After the market sinks, Auchan Automobile's consumer coverage is wider.
Therefore, from brand positioning, product appeal to market choice, Auchan Automobile and other brands can form a dislocation competition, which includes a huge development potential, and then in just three years, Auchan Automobile not only from scratch, but also has sufficient development potential.
At present, the overall number of users of Auchan Automobile has exceeded 500,000, and it has entered the lives of 1 million to 2 million people. In addition, auchan style has accumulated more than 5 million registered users and 530,000 certified car owners, which is the success of its user operation. Compared with other car brands, why can't Auchan Auto become a new force with this momentum?
Backed by Changan Automobile Group, it is born a technical school, so "maverick", where does Auchan Automobile's confidence come from?
In the author's opinion, backing up to Changan Automobile Group is the biggest source of Auchan Automobile's confidence. As one of the independent passenger car businesses of Changan Automobile Group, Auchan Automobile shares the resources of Changan Automobile Group, such as research and development, manufacturing, quality control and supplier systems, including intelligent production lines and factories. Therefore, we see that Auchan Auto's products can not only meet the needs of the user base, product performance is also guaranteed, under the premise of "user-led", Auchan Auto products are mainly "public universal performance control".
It should be known that this is largely due to the fact that Auchan Automobile has shared the R&D process system of Changan Automobile Group and the global intelligent R&D platform, etc., of which a large number of senior experts, R&D personnel and engineering and technical personnel have supported the entire R&D system, so that Changan Automobile Group's R&D and innovation capabilities have ranked first in the industry for many consecutive years. It is based on such a deep research and development background that Auchan Automobile is 100% technical. For example, Auchan X7 Damei appearance won the 2019 International CMF Design Award, which is also a specific performance of Auchan Automobile's research and development capabilities.
In terms of production strength, Auchan Automobile also shares Changan Automobile Group's 11 production bases, 31 vehicle and engine plants around the world, and also shares international laboratories covering 15 fields such as vibration and noise, chassis testing, etc. From the precision of product manufacturing to product test verification, it can be said that Auchan Automobile is at a high level in the industry. The quality of the products manufactured in this production background is naturally quite passable. In this way, from the "technical control" of research and development to the "high-quality-price ratio" of products, Auchan Automobile is very confident.
Influence is spelled out by product strength
As the first PLUS flagship SUV of Auchan Automobile, the product strength and influence of Auchan X7PLUS are obvious to all, supplemented by a price of 79,900-133,900, and its high value can be seen and touched, so there are many consumers who order it.
From appearance, space, power, intelligence to quality, each dimension is regarded as a benchmark of the same level and the same price. The first is that the space is large enough, the wheelbase reaches 2786mm, the longitudinal space is sufficient, and after the second discharge, the trunk space can be extended from 650L to 1407L, which has strong practicality; secondly, in terms of power, it is equipped with a new generation of Blue Whale NE1.5T engine, with a maximum power of 138kW and a maximum torque of 300N·m, matching the Blue Whale 7-speed wet dual-clutch transmission. Zero hundred accelerated for 8.23 seconds, and ran a top speed of 214 km/h in the high-speed loop test, which shows that the dynamic performance parameters are consistent with the measured performance, and many consumers are also very clear about this.
Intelligence is another major selling point of Auchan X7PLUS, and its highlight is that the car chip of Auchan Automobile has entered the 8-core era, and the full-scene OnStyle3.0+ intelligent control car machine system operates more smoothly. As for Geeker internal and external dual camera face intelligent control system, APA5.0 one-key parking system, transparent chassis technology, original clairvoyant remote video system, etc., these configurations are also ahead of the industry, and can increase the convenience of the car, also has a high practicality; as for the quality of the vehicle, the author said several details, one is that the whole car has 52 all-round NVH programs, the vehicle tranquility is very good, and the other is the use of 75% high-strength steel ring body, which is very helpful for improving the safety of driving Coupled with the industry's first flexible subframe, it can effectively reduce resonance and resonance noise, and improve the overall driving comfort. As for the appearance value, Auchan X7PLUS can be unforgettable.
It is based on this product strength, we see that Auchan X7PLUS is very popular with consumers, its orders have exceeded 40,000 vehicles, belongs to the industry's explosive models, product strength in the same price point there are few competitors.
In fact, the brand image of Auchan Automobile is positive, and the upward product image of Auchan X7PLUS is also deeply rooted in the hearts of the people. That is to say, its product power not only makes consumers feel strong, but also has emotional resonance. So when users choose 100,000-13 SUV, Auchan X7PLUS is a car that can't be bypassed.
Written at the end: "three years old to see the big, seven years old to see the old", Auchan Automobile's accumulation in the past three years has obviously laid a solid foundation for its subsequent growth, from product precipitation, sales to user operation, its achievements are not small, and the idea of brand development is also very clear. Relying on the strong R&D capabilities and production and manufacturing capabilities of Changan Automobile Group behind it, the strength advantage of bicycle products is particularly obvious. Auchan X7PLUS, as the first PLUS flagship SUV of Auchan Automobile, has been presented from the order point of view, which is the user's recognition of this car and the recognition of Auchan Automobile. In other words, Auchan X7PLUS presents Auchan Automobile's brand upward path more concretely.