In recent times, apples can be described as booming, and the good news is one after another. First after a six-year absence, Apple once again topped the first place in China's mobile phone market, and then the market value exceeded the $3 trillion mark, and today there is news that the most popular and best-selling mobile phones in the domestic market also come from Apple, and the heroes behind these good news are the iPhone 13 series.
First, Apple once again topped the Chinese mobile phone market. According to CINNO Research data, in October 2021, Apple once again sat on the first domestic throne after December 2015 with domestic shipments of 6.5 million units and a market share of 22%. Apple was able to reach the top of the iPhone 3 series again, contributing 2.67 million units to the iPhone 13 model alone in the month.
Time to 2022, just entered the New Year Apple market value once exceeded $3 trillion, Apple has become the world's first company with a market value of more than $3 trillion. What is the concept of a market capitalization of more than $3 trillion? In terms of 2020 data, Apple is now second only to Germany in size, and its market value is also indispensable to the help of the iPhone. According to the data, Apple achieved revenue of $365.8 billion in fiscal 2021, of which revenue from iPhones reached $191.973 billion.
The latest news, the most popular and best-selling mobile phone in the domestic market also comes from Apple, and has ranked first for six consecutive weeks, and this model is the iPhone 13. Specifically, in the iPhone 13 series, the basic model is the best-selling, accounting for 51% of sales, the iPhone 13 Pro Max is 25%, the iPhone 13 Pro is 21%, and the iPhone 13 mini is 5%. In fact, on this basis, the iPhone has maintained its leading position in the Chinese market for two consecutive months in October and November 2021.
What does the above situation mean? First, the sales of the iPhone13 series continue to be hot; second, Huawei fell, Apple was full; third, domestic mobile phone manufacturers failed to impact the high-end market.
First, the continuous best-selling of the iPhone13 series has long become an indisputable fact, whether it is during this year's Double Eleven, double twelve, or in the sales ranking list released by JD.com every month, the iPhone 13 series occupies the first position. Why the iPhone13 series is selling well, the reason why the author has said many times, its own system ecology and performance advantages, coupled with a more affordable price compared to the previous generation, is the main reason for the rising sales of the iPhone 13 series, in addition, Huawei mobile phone restrictions have also created conditions for it.
Second, fall down Huawei, eat apples. This is the point mentioned by Yu Chengdong in the article published on April 30, 2021, and it is fully consistent with the results reflected by the market. Recall that before Huawei was restricted, when Huawei's shipments were 3.3 times that of Apple, and only this Samsung in the global market, it was almost impossible for Apple to surpass Huawei in two years. But the accident eventually happened, after Huawei lost the supply of chips, the mobile phone business was seriously frustrated, and in November 2020, it also separated the glory, and under the influence of various bad situations, Huawei's global and domestic sales ranking fell out of the top five, while also slowing down the launch of new machines.
In 2021, Huawei's P50 series has been delayed from the spring to the end of July, and the entire series does not support 5G, and the mate50 series that should have been unveiled in September and October has not appeared until now, and the news said that the mate50 series will be released in 2022, but whether it supports 5G is still unknown. Huawei, as one of the few high-end brand manufacturers in China, in the absence of high-end new machines, many users can only choose iPhones, inadvertently achieving Apple's current achievements.
Third, domestic mobile phone manufacturers have failed to impact the high-end market. Why say so, followed by the second point, without Huawei's high-end mobile phones, can you choose the high-end mobile phones of other domestic brands, after all, most domestic brands have launched an impact on the high-end market and launched many high-end flagships. But the fact is that in addition to Huawei mobile phones, domestic users only value Apple when choosing high-end mobile phones, it is undeniable that domestic high-end flagships are extremely advanced in high-screen brushing, large-capacity batteries, high-power fast charging, etc., but in addition to products, brand influence, brand premium, user loyalty and other factors are the key to determining whether mobile phone manufacturers can profit in the high-end market.
It is worth mentioning that according to the latest news, Apple is preparing for the spring conference, which is expected to be held in March or April, and new products such as the iPhone SE 3 will be unveiled at the conference. More importantly, the news said that the price of the iPhone SE3 may be about 3,000 yuan, support 5G, equipped with A15 chips, so that it is more fragrant than the iPhone 13. After the release of this iPhone, Apple has a good job in the domestic mid-end market and the high-end market, and I am afraid that it will fully seize the domestic mobile phone market.
Finally, considering that the iPhone 13 series has become the best-selling and most popular mobile phone in China for six consecutive weeks, the author believes that Apple will still be the largest mobile phone manufacturer in China in December 2021. Previously, the author also said that Apple's position in the first half of 2022 may fall, but as the news said, the price of the iPhone SE3 released in the spring is only about 3,000 yuan, then Apple is really not easy to say!