According to the 2021 China Fitness Industry Report, after the outbreak of the epidemic, the enthusiasm for fitness in the whole people has soared: the number of people who regularly participate in sports in 2020 reached 435 million, an increase of 27 million over 2019.
To meet the needs of fitness, it is necessary to cooperate with the venue. Having a fitness place on your doorstep has become the desire of more and more people. In the 15-minute community life circle of Old Ximen Street, there is such a people's gym 2.0, also known as a fitness station.
Love comes with little sisters
The first meeting between the reporter and Ms. Liu was in the elevator in the fitness station building. She wears a tight tracksuit and has short, lean brown hair. It's hard to guess from her appearance that she's of flower nail age.
A gate is set up at the entrance of the fitness station, and the card operator can enter the door through a sweep through WeChat. After Ms. Liu entered, she chatted with the gym manager and knew at a glance that she was a regular customer. Talking about why she came here, Ms. Liu told reporters: "Some people like to visit the mall with the little sisters, I like sports, and I prefer to come to the gym with the little sisters. It turned out that I went to Nanpu Bridge every morning for morning exercise, but outdoor sports were restricted by the weather, so I chose the gym. Ms. Liu believes that this place is different from the outside gym, the coach will come forward to guide the exerciser when he sees that the posture of the exerciser is not correct; the main thing is that the gym is close to her home, only a 4-minute walk, which is why she chose the fitness station.
It is close to 12 noon, white-collar lunch break, and more and more people in the gym. Ms. Zhang had just changed into her sportswear, her hair was tied high, and her steps were brisk. This gym is just downstairs from Ms. Zhang's office, and the convenience is self-evident. Ms. Zhang took advantage of her lunch break to take time out to work out. "Exercise is more expensive than persistence, and a nearby gym helps me persevere," she says. She said that her requirements for the gym are not very high, and this gym can fully meet her needs. Ms. Zhang has great trust in the fitness coach: "At present, I am doing some exercises that help the body function, and when the state is restored, I will talk with the coach and customize a longer-term plan."
Move from the basement to the business building
Since the opening of the fitness station, nearly 100 customers have been registered, most of whom are regular customers of the original people's gym. The original people's gym was located in the basement of the old Ximen Street Office, and the air quality was poor. Coupled with the street's commitment to improving the digital and intelligent level of the fitness station, it has been upgraded to version 2.0. From the geographical location, the fitness station moved to the 6th floor of the Penglai Business Building, the view is wider, the air quality has also improved a lot; in terms of equipment, digital and intelligent equipment has been added; in the sports space, the upgraded has added a sports area for the elderly, a children's activity area and a gymnastics room, and is also equipped with a shower room.
The upgraded fitness station uses the concept of "Internet + Health" to set up a health file for each customer who applies for membership. The indicators in the file are obtained after the customer completes the static and dynamic tests, which include measuring body fat, arm circumference, height and other data; and 1 minute can do several push-ups is a dynamic test. Each person's health file will be updated once every 2-3 months. The manager of the fitness station said that all tests are carried out voluntarily by customers, because some people think that the data is more private, so they will not force every customer to test. In addition, each member account can also be used on fitness equipment. Some fitness equipment is networked, such as treadmills, power bikes, and elliptical machines. This means that after scanning the QR code on the equipment, members can see all the activity records of their use of the equipment. Another wonderful use of networked equipment is that users can compete virtually with fitness enthusiasts in other provinces and cities, such as the reporter saw on the display screen of the treadmill equipment: Mr. Wang, who is exercising, and Mr. Li, who is also using equipment to run in other provinces, are racing around the Forbidden City. On the display at the entrance of the station, the fitness time of each member will also be displayed in real time.
It's not hard to become a member here, according to the management, you only need to apply for an annual pass. There are two ways to charge an annual pass, depending on the time period. On weekdays, from 9:00 a.m. to 5:00 p.m., the annual pass for the public welfare time period costs 500 yuan per person, while the annual pass for other full time periods is 800 yuan.
In addition, the sports area for the elderly and the sports area for children and teenagers have customized a unique sports space taking into account the special sports groups. In the elderly sports area, the reporter saw that the fitness equipment was light sports, such as barrier-free equipment at the level of medical rehabilitation, downward sleeping exercise bikes, pneumatic masters, barrier-free vertical rate motivation and so on. These light sports equipment can help the elderly to promote blood circulation in the lower limbs and enhance muscle strength, while the children's sports area is open to 8-16-year-old adolescents, and some professional courses are offered for primary and secondary school physical testing to help them enhance their explosiveness. The newly opened gymnastics room also has some classes, such as Pamela, girl group dance, aerobics, etc.
According to the administrator of the fitness station, there are currently nearly 180 people's gyms in Huangpu District, large and small, and the upgraded people's gyms in Laoximen Street 2.0 is the first digital and intelligent gym pilot in the district. With the support of Laoximen Street and the Huangpu District Sports Bureau, the fitness station was given a venue with a better environment, which also reflects the determination of the street to strive to create a 15-minute sports life circle.
The fitness station officially opened on August 13, 2021, and has been operating for 5 months so far, and the management said that they hope to attract more fitness enthusiasts while retaining old customers. Sports and fitness is an important part of people's livelihood, related to the health of the public, in the "15 minutes community life circle" planning, "suitable for maintenance" should be suitable for health, for the people to create a good condition for the full-time health of the state, the fitness station of the new elderly sports area is undoubtedly an interpretation of the elderly "old age".
Reporter / Yuan Wenxin
Editor / Sun Chaohui
Image courtesy of the interviewee
![Today to the courier station to take the courier on The two sets of dresses bought for her daughter on Pinduoduo, planted by the merchant pictures, the small model wears cute and cute, the price is not expensive, can't help but start.[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)