Third-party collection system to grab the beach station outlets? Buy more vegetables and rookies are fighting over what

The competition between the Ali department and the Pinduoduo department has expanded to offline outlets.

Recently, there are market rumors that a number of rookie stations have received cainiao news that they are required to prohibit the station from accessing third-party collection service systems such as Pinduoduoduoduoduo.

On February 17, the surging news reporter called the customer service of Cainiao Station, and the other party said that Cainiao Station is not allowed to use the Duoduo vegetable collection service system at present, but some Cainiao Station still accepts duoduoduo cai cai collection business. If there is a problem with the order of buying more vegetables, Cainiao will have a commissioner to dock and coordinate the order pickup.

The surging news reporter called a rookie station, the other party said that it recently received a notice from cainiao, saying that according to the relevant provisions of the rookie station cooperation agreement, the use of a third-party receiving system into the warehouse, is a breach of contract, once found, the rookie has the right to deduct 12 points according to the agreement, can terminate the cooperation with the station; immediately cancel the qualification filing of the station; the account associated with the same cooperation entity can not be re-settled in the rookie station within one year.

Previously, Pinduoduo released a promotional poster showing that its Duoduo Grocery Purchase announced that it had achieved system docking with express delivery companies such as Yuantong, Shentong and Postal Services, opened up the signing link, and launched a large subsidy to attract collection points to settle in. Including the station can enjoy multiple rights and interests such as site revenue increase and online drainage of return shipments.

The relevant person in charge of Shentong told the surging news reporter that it is not clear what the specific authority of the "system opening" currently circulating is, at least the headquarters has not received relevant information. "System opening up" may only involve the terminal network of Shentong, without passing through the headquarters of Shentong.

An insider of Yuantong told the surging news reporter that now Duoduo buys vegetables and Yuantong's own mother station system has docking, and Duoduo buys vegetables is not a third-party platform that mother station has accessed for the first time. The future business form of Mama Station is diversified, and there will not be only one kind of express delivery. However, at present, some branches of Yuantong do not have a mother station, or there are fewer mother stations.

In response to the situation of "system access" for buying more vegetables, as of the surging news reporter's release, the headquarters of several other express delivery companies have not made a clear response to reporters. Nor did the rookie respond officially.

How to see the third-party collection system of the station network

It should be pointed out that although it is called Cainiao Station, these terminal sites are only Cainiao franchisees, and Cainiao does not hold the equity of these franchisees, and the two sides are only close cooperative partners.

In Cainiao's view, since it is a franchisee of Cainiao Station, it should use Cainiao's collection system to complete the express collection business, but Pinduoduo believes that it is only to provide a third-party collection software system, and the station personnel and Duoduo buy vegetables have no relationship, so there is no problem of any qualification.

In this dispute over the third-party collection system, many rookie station outlets seem to maintain a "neutral" attitude.

Wang Lei (pseudonym), the head of a rookie station in Hunan, told the surging news reporter that the station had previously received a request to prohibit third-party platforms from settling in, and had accessed too many systems to buy vegetables in its own station, but did not confirm whether it had qualifications.

Wang Lei introduced that after the express delivery enters the rookie system, it will show direct docking with the courier company, and the courier company will show where the parcel has been in and which station to achieve system docking. Duoduo buys vegetables and launches the same system as rookie, which is compatible with many express delivery companies.

"At present, the competition in the collection business of buying more vegetables is very strong, and all kinds of stations and small supermarkets have collection business." The surging news reporter visited a number of rookie stations in Shanghai, and a number of responsible persons said that after the opening of the station, third-party platforms such as buying vegetables such as duoduo will take the initiative to come and ask for cooperation, and the general station will also be used as an incidental business to access the operation, and the orders sent to the station will be arranged and combined, and they also need to prepare their own freezers. The overall collection commission is not very high, a single in 5% to 10%, a day can earn dozens of yuan.

Among them, the two responsible persons of the station with more than one vegetable collection business told the surging news reporter that at present, the rookie has not received a warning to carry out the multi-buy vegetable business, and there is no mandatory regulation for the station, "After all, there are too many collection points, and the nearby rookie station and other collection points are doing it, and no one will report it." ”

Does the station have access to a third-party receiving system?

So, does the rookie station that has an agreement with cainiao have the right to access the third-party receiving system? Is it the right to provide collection services to third parties?

Although Cainiao and the station belong to the franchise relationship, the official customer service of the cainiao station said that when joining the station, it is necessary to sign the cooperation agreement of the cainiao station, and the agreement mentions that the use of third-party receiving systems is not allowed. But the customer service also admitted that if it is used and the business volume is up to standard, and no one reports it, it will not be discovered.

Express logistics expert Zhao Xiaomin told the surging news reporter that behind the purchase of more vegetables is the traffic platform, and whether the express delivery company cooperates with it depends on its own business considerations and contract situation. Cainiao Station is Cainiao's standardized management of its sites, and it is normal enterprise operation behavior to not allow third-party receiving systems to be put into storage. "It's like a chain restaurant banning its own stores from directly using the competitor's system, which is defined as an inappropriate choice between the two, and the express delivery end field has broad prospects and a large enough market space to expect all participants to develop in a healthy and orderly manner."

Logistics industry expert Yang Daqing introduced, "Cainiao Station is a set of brand blessing, information system, business diversion and other integration of micro-hub, to a large extent rely on Cainiao network blessing, need to comply with the contract with Cainiao, similar to Zhongtong franchise outlets can not use Yuantong or Shentong information system, etc., which is different from the independent survival of the catering shops, both can be stationed in the Meituan, may also be settled in Ele.me." ”

Of course, whether the station has the right to carry out collection and other related services with other third parties depends on the details of the contract they signed with Cainiao.

Does the third-party collection system belong to the category of express delivery business? Do I need qualifications?

Another focus of this debate is whether the third-party collection behavior carried out privately by the station outlets is a courier business.

The Surging News reporter inquired into article 17 of the "Interim Regulations on Express Delivery" and found that "to operate express delivery business, it shall obtain a business license for express delivery business in accordance with the law".

A person in charge of a cainiao station told the surging news reporter that the station outlets like the cainiao station and other express delivery companies need to go to the local postal management department for the record in order to carry out express delivery business.

Zhao Xiaomin said in an interview with the surging news reporter that according to the existing regulations of the state, parcel collection needs to have a courier business license license, and the regulatory requirements in the past few years are flexible and relaxed, but the second half of last year began to strengthen the unified regulation of collection. For the collection or other substantial express delivery business of the station outlets, it is necessary to have a courier business license license.

In other words, to engage in collection or other express delivery business, you need to go to the postal administration for the record. Cainiao Station, which is engaged in express delivery business, has obviously carried out such a filing to be considered compliant. So, is the collection system promoted by buying more vegetables engaged in express delivery business?

Some people believe that buying more vegetables to promote such a sending and receiving system does not require express delivery qualifications. Yang Daqing told the surging news reporter that at present, one type of new express delivery business qualification is the qualification of express delivery service station, similar to the rookie station has been obtained. Pinduoduo is mainly to do logistics information systems and resource support. If you do not do the landing station entity, only do the information platform, whether to apply for the qualification of the express service station is worth discussing.

There are also different points of view.

On February 17, the Xiamen Municipal Postal Administration said in a post on its official website that recently, "Duoduo Buy Vegetables" (Pinduoduo's community group buying platform) promoted the "Duoduo Buy Vegetable Express Station Receiving and Sending Service System" on its "Store Handover Order", promising high subsidies to attract franchises. The operation of express delivery business should obtain a courier business license, "more to buy vegetables" in Xiamen has not yet obtained a courier business license, the city's enterprises and individuals in the process of joining the cooperation, business entrustment, etc. should strengthen the examination of business qualifications, may not operate express delivery business without permission, nor may entrust enterprises that have not obtained a courier business license to operate express delivery business.

The surging news reporter looked at the "Measures for the Administration of Express Delivery Business Licenses" and found that to apply for express delivery business licenses, it is necessary to be equipped with a unified computer management system, configure a data interface that meets the provisions of the postal administration department, and be able to provide data related to express delivery services.

An insider of the local postal administration told the surging news reporter that what system to use in the station depends on whether the use of the system in any one link involves express delivery behavior, once involved, then the main body of the enterprise behind the system needs to have a courier license qualification, rather than the system alone needs qualification.

The person also said, "Simple community e-commerce such as vegetables, daily necessities and other collection services do not belong to the scope of express delivery business." ”