Information flow | express carton don't throw away, get the rookie station "carton for egg"!

On December 13, the real-time monitoring data of the express big data platform of the State Post Bureau showed that on December 12 this year, postal and express delivery companies collected a total of 460 million pieces of mail (express) pieces, an increase of more than 20% year-on-year, once again setting a record high. In order to continue to do a good job in green recycling, but also to further cultivate consumers' green environmental protection concept, the rookie "carton for egg" activity was officially restarted.

From now until December 31, consumers can search for "express packaging recycling" in cainiao APP or handtao app, or find the "pick up eggs" entrance in Cainiao APP, or click on the "I want to return to the box" logo when inquiring about parcel logistics details, all of which can go directly to the event page. Consumers only need to leave the packaging in the recycling bin and scan the corresponding QR code at the time of pick-up at the station to get fresh eggs. Even if relatives and friends pick up the courier for me, relatives and friends can also share the activity with me to collect eggs.

In addition to continuing to launch the express packaging in exchange for eggs, the Cainiao Green Circular Mailing Project was also expanded to more than 40,000 Cainiao stations in 20 cities across the country, including Chongqing, during the Double 12 period, of which the participation rate of campus stations reached 100%. The green shipping project has also been added to the "green logistics tasks" that consumers can participate in during the double 12 period, during the double 12 period, in addition to the existing tasks such as sending, picking up, and sharing the green logistics footprint at the station, consumers can also win the opportunity to "open the treasure box and smash the golden egg" by completing the green shipping and checking tasks.

Just past Tmall Double 11, Cainiao and Tmall launched the "Recycling Express Packaging, National Egg Collection" activity successfully promoted more than 4.8 million online and offline participation, not only making green low-carbon, green recycling a new social trend, but also making green environmental awareness deeply rooted in the hearts of consumers. This double 12, Cainiao continues to hold the event, and hopes to work with more merchants and consumers to promote the development of the green recycling industry.

Cainiao Green Mall will continue to operate during the Double 12 period, and more than 200 products in the mall use green packaging. In addition to existing categories such as beauty, washing, and food, the Rookie Green Mall has also added green home appliances and green home improvement brands such as Haier, Hisense, Rongsheng, Faenza, and Xijian.

Upstream journalist Yang Ye