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Shanghai Disney responded to the shortage of Lingna Belle toys: increase replenishment, never engage in hunger marketing

Next week is Christmas, a traditional Western holiday

It was just 8 o'clock last night

2021 Christmas Series Lingna Belle

Plush toys and keyring open online reservations

There are also regular plush toys

This has excited a wave of fans!

Shanghai Disney responded to the shortage of Lingna Belle toys: increase replenishment, never engage in hunger marketing

Just launched not long ago

"Shanghai Disney was squeezed by Ling Na Belle" topic

It's on the hot search

Shanghai Disney responded to the shortage of Lingna Belle toys: increase replenishment, never engage in hunger marketing

According to the Disney release and reservation rules

These three items will be taken

Online reservation + offline purchase of the sale method

Only those who have made a reservation are successful

Available at disney world stores in Disneytown

Make offline purchases

Disney made it clear that "all successful reservations can guarantee the purchase of the above three items but each can purchase up to two, that is, each reservation can purchase up to six items." When making an on-the-spot purchase, only the above three items will be available for purchase. “

Shanghai Disney responded to the shortage of Lingna Belle toys: increase replenishment, never engage in hunger marketing

This simply found a reason to drive fans crazy!

At 8 o'clock, the official website crashed...

Some fans brushed for more than 1 hour

The booking screen remains blank

Shanghai Disney responded to the shortage of Lingna Belle toys: increase replenishment, never engage in hunger marketing

Of course, there are also fans who are fast-handed

Instant envy of others

Shanghai Disney responded to the shortage of Lingna Belle toys: increase replenishment, never engage in hunger marketing
Shanghai Disney responded to the shortage of Lingna Belle toys: increase replenishment, never engage in hunger marketing

But a few rejoice and a few sorrows

Most of them can't be grabbed...

Shanghai Disney responded to the shortage of Lingna Belle toys: increase replenishment, never engage in hunger marketing
Shanghai Disney responded to the shortage of Lingna Belle toys: increase replenishment, never engage in hunger marketing

Shanghai Municipal Consumer Protection Commission public number

Specifically asked Disney about this matter

Shanghai Disney responded to the shortage of Lingna Belle toys: increase replenishment, never engage in hunger marketing

Shanghai Disneyland hopes to tell you through the public account of the Shanghai Municipal Consumer Protection Commission:

The current shortage of supplies is due to production bottlenecks under the influence of factors such as huge demand in the short term and the epidemic. Disney will continue to replenish and continue to increase the number of replenishments in the coming months, providing more tourists with the products that everyone likes as soon as possible.

But the enthusiasm of fans to buy

It also makes the purchasing scalpers smell the wind

Search for keywords such as "Lingna Belle" on a second-hand platform to see that there are sellers who introduce that lingna belle regular price increase is 1800 yuan / only, Christmas model is increased by 3100 yuan / only, and even pendants have to be increased by 1500 yuan / only to get.

Shanghai Disney responded to the shortage of Lingna Belle toys: increase replenishment, never engage in hunger marketing

There are also scalpers directly at a price

Shouted out a full set of 10,000 yuan "sky-high price"

Shanghai Disney responded to the shortage of Lingna Belle toys: increase replenishment, never engage in hunger marketing

Source Shanghai Municipal Consumer Protection Commission

Edited by Xie Yongli

Process Editor Wu Yue

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