Introduction: The neglected joint venture Japanese "hardcore" SUV, the same level as the Dongfeng Honda CRV, the new car dropped to less than 100,000, but no one recognized the goods! This Japanese SUV sold poorly, but it beat the Haval H6 in terms of cost performance, and the lowest model fell from nearly 130,000 to 99,800! Let's find out!
The car I am talking about today is GAC Mitsubishi Yige. Three years ago, Mitsubishi Yige was listed in China, as the first global strategic SUV model of Mitsubishi in the new century, the comprehensive strength should not be underestimated! The new "dynamic shield" design language adopted by Mitsubishi Yige looks very hard-hitting and fashionable at first glance, and the tough and domineering appearance does not lose CRV, but the sales have not been satisfactory!
GAC Mitsubishi Yige's sales in November 2021 were only 256 units, compared with the sales data in October 2021, down 32.1% month-on-month, ranking 251st in the domestic SUV market, and has been thrown to the end by the mainstream SUV market; the cumulative sales of last year's annual sales were less than 5,000 units, gradually no one cared!
As a joint venture compact SUV, GAC Mitsubishi Yige is positioned between Mitsubishi Outlander and Mitsubishi Jinxuan ASX, with a minimum model guidance price of 129,800 and a top model of only 185,800, with a high overall cost performance! However, after entering the market for more than 3 years, sales were mediocre, and GAC Mitsubishi Yige basically could not sell! Why did the highly anticipated Mitsubishi Yige disappear? Because these points are not selling well because they are not good, or are they not born at the right time? The Mitsubishi brand can be called "real and not flashy", and the mechanical quality of Mitsubishi Yige can also be remarkable, and it does not lose to competitors in the same level of SUVs, but the sales volume and strength are not proportional.
Next door lao wang, there is a saying one! Selling can not move the big price reduction, GAC Mitsubishi is now also opened the "price for volume" mode, 2021 1.5T manual two-wheel drive youth version of GAC Mitsubishi Yige, as a model, equipped with 1.5T + 6MT power system, the new car guidance price is 129,800, the reference minimum transaction price after the comprehensive discount is only 99,800, the new car drops 30,000, the overall cost performance is super high, but unfortunately no one recognizes the goods! What do you think? Welcome to reply to comments!