Competition in the automotive industry interprets the law of the jungle, and although the entire market is now thriving, the balance of victory is often tilted to the minority, and more models are reduced to cannon fodder and become stepping stones for opponents on the way forward. But there is no more miserable, only the most miserable, the following five models in december last year in the sales war in the full line of rout, monthly sales did not even break through 10, why struggle, perhaps delisting is the best choice.
Scenery ix5
Sales in December last year: 8 units
In fact, not only the ix5, the entire scenery model is caught in the sales quagmire, unable to get the favor of consumers. Now everyone pays more and more attention to the brand effect when buying a car, and once there is a fluctuation in word-of-mouth, even an industry giant like Volkswagen is difficult to maintain. ix5 sales in the past year showed a continuous decline, the beginning of the year was still able to sell 194 vehicles, but in the end of the year directly fell below the double digit mark, its prospects can be seen in general. In fact, the starting price of the car is not expensive, and the 2021 1.5T manual urban vitality version is only 99,800 yuan. The shape design is also quite good, and the fashion look and feel and sports attributes are more eye-catching. Some models also have my FENGON intelligent IoT system embedded in it, plus a 10.25-inch full LCD instrument and mobile phone APP remote control function, and the level of science and technology is not inferior. But its power performance is average, and the 1.5T engine is not satisfactory. Coupled with the fact that the publicity fund seems to be stretched, the exposure of the car can almost be described as disappearing, and it is difficult to stimulate people's desire to buy a car.
WM EX6 Plus
Sales in December last year: 7 units
WM EX6 Plus is a regular in such articles, and it even sold 2 cars in May and June last year, and I have to admire the courage of car buyers. In fact, the car handed over 27 report cards in November, setting a new monthly sales record for the whole year, which surprised the outside world. Soon the car was revealed, once again becoming part of a single-digit army. The starting price is as high as 239,900 yuan, which should have interpreted the luxury attribute at this price, but WM EX6 Plus is very small. First of all, its mileage is only 503 kilometers, and it will shrink significantly when actually using the car in winter. Secondly, the car needs to be improved in terms of workmanship, the interior process is relatively ordinary, and the sensitivity of the 12.8-inch touch LCD screen is also quite general. Finally, of course, the reputation of the car continues to decline, after all, it can not be taken at all in terms of cost performance, and it is estimated that the delisting plan has been listed on the schedule.
Trumpchi GE3
This car is still on sale, and I don't know what GAC Aean New Energy intends. The GE3 is already an "old car" that came out in 2019, which is out of place at a time when electric vehicles are almost equal to FMCG. The small SUV market is relatively small, and the car's 4337mm length and 2560mm wheelbase are difficult to impress more and more discerning consumers. Here it is necessary to say that its 2020 530 Enjoy edition model manufacturer guidance price is 129,800 yuan, but it is not equipped with a touch LCD screen, which shows its sincerity, how can people be generous? In terms of the most critical cruising range, the GE3 series is 410 kilometers, which is decent data, but there is a serious shrinkage in the actual car process. It is recommended that you still focus on the AION LX PLUS, the declaration information of this roof-equipped model is that it can continuously travel 1008 kilometers, effectively alleviating mileage anxiety.
Sonata PHEV
Sales in December last year: 6 units
Today, unlike in the past, Sonata was also a member of the star model, but the Sonata PHEV did not reproduce the miracle of the fuel version of the model. In fact, Beijing Hyundai has been helpless after the arrival of the new energy tide, not only lagging behind the opponent in the research and development of new technologies, but also in the publicity work. Sonata PHEV has been around for more than two years, and there are only a few strong publicity campaigns. Now it seems that the car is only barely certain in terms of size, and the 4855mm length and 2805mm wheelbase can provide more generous interior space. In addition, the 8-inch central control screen is generally large, the practicality of the car system is not satisfactory, and some models are not even equipped with a central control screen. Pure electric mileage is only 75 kilometers, does not support fast charging technology, and seems to have little expectation for seizing living space.
Onsino Pure electric
Sales in December last year: 5 units
Onsino Pure electric is also ushering in the darkest moment, the first monthly sales hit single digits, compared with the high of 213 vehicles in July last year. Like the Sonata PHEV, the car is also a product of Beijing Hyundai, and the market performance is difficult and there is no prospect. In fact, the shape design of the car is more eye-catching, and the Korean designers cannot be questioned. However, its cost performance is too bleak, the starting price is as high as 216,300 yuan, but the cruising range of the whole series is only 500 kilometers, which is the courage of who gave Beijing Hyundai pricing? After the advent of the new energy tide, the domestic car-making forces continue to hand over eye-catching report cards, but Onsino pure electric obviously did not adapt to changes in market demand, and was still immersed in the dream of joint ventures.