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Hongxing Erke "stole away" linkage content "Glory of the King" was scolded after the emergency response

Today, the topic of #Hongxing Erke King's Glory# was on Weibo's hot search, and the thing is this: On January 10, @Hongxing Erke's official Weibo released a warm-up Weibo joint with "Glory of the King", revealing that the upcoming launch of the Year of the Tiger series of co-branded products, making many "Glory of the King" players excited, thinking that the game will also be online linkage skin. On the evening of January 13, @Hongxing Erke's official Weibo released a weibo with the content of "Xiao Daji has not replied to Keke's third day, thinking of her ~", which directly ignited the fuse of this scolding war.

Hongxing Erke "stole away" linkage content "Glory of the King" was scolded after the emergency response
Hongxing Erke "stole away" linkage content "Glory of the King" was scolded after the emergency response

Some netizens who do not know the truth think that the official pretense of "Glory of the King" is high and cold, and even buckled the hat of looking down on domestic products, and have run to Weibo to insult and vent, and related topics and king glory are full of posts with related complaints. For a time, public opinion was difficult to control, and the official "Glory of the King" had to publish a clarification weibo this morning (January 14), saying that it had agreed on the official disclosure time and publicity plan, and was also preparing posters and activities in accordance with the agreement. The Weibo unilaterally released by Hongxing Erke has caused players to misunderstand this.

Hongxing Erke "stole away" linkage content "Glory of the King" was scolded after the emergency response

@Hongxing Erke official Weibo also responded, saying that the cooperation has not yet reached the official announcement time agreed by both parties, and it is the small editor of the operation official blog who privately released the warm-up content in advance, and did not strictly follow the content agreed in the contract.

Hongxing Erke "stole away" linkage content "Glory of the King" was scolded after the emergency response

Although both sides have made explanations, there are still many irrational players who are still arguing fiercely in the scolding battle. Since it is a commercial cooperation, it must be executed according to the agreed contract. Party A (Hongxing Erke) did not release the relevant materials in advance according to the agreed time, and even continued to bring a wave of small daiji not replying to the rhythm of "performing tea art" a few days later, which was really inappropriate. When the publicity period has not arrived, it is reasonable for Party B (King glory) not to reply on the marketing platform of Weibo, and it is really some moral kidnapping to insult the official blog of "Glory of the King" on the grounds that it does not respond to the linkage content.

Hongxing Erke "stole away" linkage content "Glory of the King" was scolded after the emergency response

Regarding the linkage content between Hongxing Erke and the glory of the king, Xiaobian also broke the news here: this linkage is the king's glory authorizing Hongxing Erke to make shoes, and will not launch related linkage skins in the game, and will not add the elements of Hongxing Erke to the limited skin of the Year of the Tiger.

Hongxing Erke "stole away" linkage content "Glory of the King" was scolded after the emergency response

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