The huge demand in the field of family cars is still a must for many brands to give up, especially in the B-class car market, and there has always been a saying in the automotive circle: "Those who get B-class cars get the world." This is because the B-class car can be regarded as the best stage for the brand power and product strength of various car companies to be concentrated.
B-class cars should not only provide excellent design, excellent space, scientific and technological configuration, intelligent security and advanced power at the product level, but also provide more additional attributes for consumption, such as brand, noble, luxury, business, comfort, etc., only in this way can its products have enough attractiveness.
In recent years, the development of independent brands is obvious to all, but we rarely see these car companies will build B-class cars, at most to create some cross-level A-class cars, not that the strength is not enough, but the market competition is very fierce, and consumers will not necessarily buy it. Because at this level, consumers often consider brand and word of mouth more than cost performance. Therefore, the domestic B-class car market has always been the world of joint venture brands.
A few days ago, the Association announced the specific performance of the passenger car market in December 2021 and 2021, among which in the B-class sedan market, Toyota Camry won the sales crown with an annual cumulative sales of 217,724 units, which is also the first time in nearly a decade to win the sales crown, honda Accord with 197,742 units, it is a pity that it did not win the sales crown.
The Nissan Tianlai climbed to third place with 163,741 vehicles, both surprising and unexpected. Since then, the B-class car market has formed a new pattern, and the Japanese three musketeers have once again returned to the past scenery and led the way.
The former benchmark Ashkenazi Volkswagen Maiteng and Passat, 2021 can be described as ordinary, sales data and the first three have a certain distance, of which saic-Volkswagen Passat family annual retail sales of 146,193 vehicles, only ranked fourth; and FAW-Volkswagen Maiteng family annual retail sales of 144,035 vehicles, comparable to Passat. It is worth mentioning that the Passat won the B-class car sales championship in 2016 and 2019, while The Magotan won the B-class car sales championship in 2017 and 2018, and their annual sales exceeded 200,000 at that time.
In the third camp, FAW Toyota Asia Dragon's cumulative sales in 2021 reached 119,385 vehicles, growing very rapidly, jumping to sixth place; Buick Regal also won 107,432 vehicles, ranking seventh, which can be called the light of the American system. The Hongqi H5 from the Chinese brand retailed 80,334 vehicles in the whole year, entering the top ten of the mid-size sedan list for the first time, witnessing the development speed and car manufacturing strength of Chinese car companies.
The fourth lineup was followed by the Schoon P7 (60,569 units), dongfeng Honda Yingshipai (60,569 units), Chevrolet Maribor XL (52,908 units), Buick LaCrosse (52,186 units), Ford Mondeo (34,182 units), Volkswagen CC (22,926 units) and Mazda Artez (22,926 units). Excluding luxury brand models, the top three luxury mid-size sedans are the BMW 3 Series (170,249 units), the Mercedes-Benz C-Class (130,442 units) and the Audi A4L (121,767 units).
Specific analysis, Toyota Camry won the mid-size car sales crown deservedly, it is the most stable car, in recent years have been ranked in the top three, from the third place to the runner-up to today's sales crown, Camry with strength to prove everything. It does not rely on sharp price cuts in exchange for sales like other models, but relies on its own product charm and good reputation accumulated over the years to attract consumers, and the highest average price has said it all.
In addition, Camry ushered in a mid-term redesign this year, as we all know, Japanese cars are generally slow to update, the market response is not positive and the product is conservative, but once the update is changed, it must belong to the kind of accumulation, and it can surprise the whole audience as soon as it is unveiled. Camry is also the same, the overall shape is more fashionable and dynamic, while retaining a stable style, the audience is very wide, while the central control screen size increased and replaced with a full LCD dashboard and a more intelligent car system, intelligence has been greatly improved.
At the same time, the safety configuration is also a highlight of the new Camry, in addition to the minimum configuration, it is equipped with Toyota's latest TTS 2.0 Zhixing safety system and standard 10 airbags, driving safety is very guaranteed. In addition, Camry has also added a dual-engine 2.5HGVP leading version model, which is cheaper and has a low configuration, which is favored by consumers and has become the main sales configuration of Camry.
Of course, the most important thing is that the Camry quality is relatively good, the leather is durable, the fuel saving and value preservation, and toyota's brand added value is very high, and it will not lose face when it is opened to meet the psychological needs of Chinese consumers.
Honda Accord lost the championship throne is also reasonable, affected by the chip shortage, Honda several factories have temporarily stopped production, resulting in insufficient supply, and when the market demand is much greater than the production capacity, it is easy to lead to a reduction in model concessions or disguised price increases, Accord belongs to the former. In 2020, Accord won the B-class car sales championship, partly because of its higher discounts, less than 200,000 yuan can land a well-configured model, attracting many consumers flocking to it.
In 2021, the Intensity of Accord's preferential treatment is gradually reduced, the cost performance is not as good as before, and the Accord has also ushered in a mid-term change, and many intended users are waiting, either waiting for the price reduction or waiting for the arrival of the change, resulting in a certain decline in the sales volume of the Accord in the second and third quarters, affecting the sales of the whole year. Although sales rose a lot in the fourth quarter, there was too much gap with camry, otherwise it would really win the top sales.
The advantages of Accord are similar to those of Camry, which are of better quality and better market reputation, and consumers do not have to worry about quality and value preservation. At the same time, it also provides a fuel version and a hybrid version, taking into account the performance of power and fuel consumption, and there is no need to worry about the problem of raising a car too high in the later stage. The difference is that the overall shape of the Accord is more youthful and sporty, using a lot of personalized sports design elements, such as a sneaky body, double five-frame sports wheels and blackened small tails, which are very suitable for young consumer groups.
In addition, after the mid-term redesign, the Accord has been equipped with a larger central control screen and built-in Honda CONNECT 3.0 intelligent guide interconnection system, which is more intelligent and humanized in the experience, and the competitiveness of the product has also kept up. As long as the follow-up maintains a certain preferential strength and does not lack chips, it is basically a strong contender for the B-class car sales crown.
It is not easy for Nissan Tianlai to squeeze into the top three of B-class car sales, after all, the top three have been dominated by Maiten, Passat, Accord and Camry. And this time can create the best annual sales in history, in addition to its own product advantages, and its larger discount can not be separated from the relationship, when other models due to chip shortage and reduce the discount, Tianlai but not moving, still maintain a high degree of preferential strength, so that the cost performance of Tianlai is highlighted, the lowest model landed a little more than 170,000, the second low-end model about 180,000.
Low price is just a stepping stone, strong product power is the sales code, the reliability and durability of Tianlai is no less than camry and Accord, the retention rate is also among the best, and the 2.0T CV-TURBO variable compression ratio engine equipped with it can burst out 243 horsepower and 371 Nm, and the acceleration of 100 kilometers is less than 7 seconds, which is the best performance in the same level.
Coupled with Nissan's "big sofa"-like seats and double-layer soundproof glass as standard, it can provide a very quiet and comfortable ride experience for passengers in the car. In addition, Tianlai also obtained excellent results in the crash test of China Insurance Research Institute, and the safety is very guaranteed. Such a model with quality, performance, space and comfort, the third place result is also expected.
As for volkswagen passat and volkswagen magotan, in the past year, they have mainly been affected by chip shortages, and production cannot be supplied normally, resulting in a significant reduction in discounts and difficulties for consumers to get started. In addition, it is affected by the poor results of the old Passat in the crash test of the China Insurance Research Institute, although the new model has been fully strengthened and has obtained the best results, but the psychological shadow left by consumers is relatively large, which also leads to consumers not daring to start. Although Maiten is very innocent, as a sister model, it is basically blessed and enjoys the same difficulties.
Putting aside these factors, the product highlights of Passat and Magotan are still relatively many, and the image of stability and grandeur is deeply rooted in the hearts of the people, with a strong business style, which are incomparable to Japanese cars, but they have also lost some young consumer groups. At the same time, the chassis is adjusted solidly and stably, providing a more advanced driving texture, and the handling and comfort are more balanced, which is very suitable for high-speed driving. Like accord, as long as the offer can keep up, it is still a real incense choice.
As for other B-class cars, they don't do much analysis, they basically have their own selling points, either full of product power, or huge discounts. Overall, the competition in the B-class car market is still very large, and a little carelessness may fall out of the top three, or even fall to the bottom. Therefore, car companies want to ensure the competitiveness of their own models, the place to be promoted should be improved, when the preferential treatment should be given, and must not be reduced. With so many B-Class cars, which one is the most perfect in your mind?