In 2017, Xiaobian was still in his senior year, and vaguely remembered that the counselor bought a new car that year, Changan Ford Mondeo. Spending more than 200,000 yuan to buy Mondeo was the choice of many people at the time, because Mondeo was in the limelight in those years, basically every month was able to maintain the results of monthly sales of more than 10,000, and on the street, Mondeo using Martin's face design can be seen everywhere, which can be described as the peak of Mondeo in the Chinese market.
However, with the passage of time, the current performance of Mondeo in the Chinese market is really unbearable. According to sales data, Mondeo sold only 823 vehicles in November last year, compared with 3362 units in October, and the highest sales month throughout last year was October. From the original monthly sales of more than 10,000 pieces of cake, to the current dismal sales, how bad the situation of Mondeo is, I believe everyone also understands.
The reason for the poor sales situation, in addition to the deterioration of Changan Ford, there is also Mondeo itself has not changed for many years. However, for Changan Ford, the good news is also coming, because the new generation of Mondeo's current real car has been exposed, according to the prediction of relevant media, in the first quarter of this year, Mondeo will be released in China. So, let's take an analysis of the prospects for a new generation of Mondeo and see if it has any hope of returning to its peak.
Judging from the product strength information currently exposed, the new generation of Mondeo is not very concerned. Above the shape, from the exposed real car pictures, it can be seen that it adopts the latest family design of the Ford family, which looks younger in visual effects. In particular, the lattice grille on the front face is used, and the sharply shaped headlights on both sides look sharp. On the side of the body, a two-color body design is adopted, and the sense of youthfulness is also highlighted. At the rear, the through-type taillights are in line with the current design trend.
According to the previously exposed spy photos above, this car is expected to use the same design method as Ford EVOS, the most eye-catching of which is the design of the through-through large screen. Such a design and the same level of Maiteng, Camry, Accord is indeed more technological than the sense. Even, some of them are like the practices of the new forces of car manufacturing. As for the power, it is expected to use the same powertrain as EVOS, equipped with a 2.0T engine, and whether there will be 1.5T power of the current model is not known for the time being.
From the current new generation of Mondeo's product strength information, it can be seen that it is more youthful in tone, and the product strength has also been upgraded in line with the trend and the times. However, this does not mean that Mondeo can return to the peak moment. Because, as far as the current joint venture mid-level car market is concerned, it has formed a situation in which the German double male and the Japanese three are equally divided, such as Regal, Sonata, and Milive XL, although they are all mid-level cars that focus on young sports, but due to their own brand influence, they are tepid in the market. With the arrival of the new generation of Mondeo, it is not easy to sell in the absence of brand power and the reputation of the current model.
Conclusion: After the listing of the new generation of Mondeo, it is certainly not a bad thing for us consumers, after all, there is one more choice. According to the product strength of this car and the current market conditions, the chance of wanting to sell it is not large. Of course, if there is a very cost-effective price, it may also be able to gain the favor of some young people. What do you think?