After more than 20 years of wild running, Evergrande has developed rapidly and become the largest real estate company in China and even the world. Xu Jiayin also climbed to the peak of his life, became the richest man in China, and served as a member of the Chinese People's Political Consultative Conference, which can be said to be a double gain of fame and fortune. From a rural child to the world's richest real estate, such a person was born to be a dragon and phoenix among people.
However, in 2021, Xu Jiayin planted a big heel, fell off the altar, and carried nearly 2 trillion yuan of debt. The collapse of trust, the sharp decline in income, and heavy debt have forced Evergrande into a desperate situation. Xu Jiayin had to put all kinds of assets of Evergrande on the shelves, including Evergrande Automobile, Evergrande Property, etc.
Evergrande Property has been rumored to be several rounds of acquirers, but Evergrande Automobile has been quiet, is no one wanting it? In October last year, Xu Jiayin announced that Evergrande would fully transform into new energy vehicles. At this time, people understand that it is not that no one wants it, but that they do not want to buy it, and they use it as a "chip" to turn over.
A real estate company came to build a car, the span is very large, after all, the real estate industry can rely on money to do it, and cars need technology. However, Xu Jiayin did not suddenly rise, as early as the end of 2017, it has already started to build cars.
Today's real estate market is indeed not very sluggish, in 2021, more than 80% of the housing enterprises have not completed the sales performance target, including Country Garden, Vanke and other giants, Evergrande only completed 59%. In such an environment, many housing companies have sought transformation, and it is normal for Evergrande to consider transforming into the new energy vehicle market.
Evergrande Automobile really came, and Xu Jiayin's "chips" were on the table
On making gimmicks, we have to look at Evergrande Automobile. Since announcing the transformation of the new energy vehicle market, Evergrande Automobile has pulled out the banner of "three months of hard work", which makes people full of confidence.
In November last year, Evergrande Automobile declared its first model, hengchi 5LX, to the Ministry of Industry and Information Technology, which aroused market concern and its stock price also rose. Because the declaration means that it is ready, only the step of mass production is left, and it will not be long before Evergrande Automobile can be on the road.
However, in the second round of the list, Hengchi 5LX disappeared again, did not know what happened, Evergrande was silent, and triggered a wave of suspicion. Is Evergrande's car building going to fail? Xu Jiayin turned over hopelessly, and a series of negative speculations came again.
After another month, several photos flowed out on the Internet, saying that Evergrande's first car, Hengchi 5LX, was low-key off the production line in the Tianjin factory, and thought that the car could not be built, but it did not expect to continue. After arousing the attention of the media and netizens, the next day Evergrande Automobile denied that it was just the production line through mode within Evergrande.
This came and went, which satisfied the appetite of netizens. No car company's first car off the line will cause such a high level of attention, Evergrande Automobile really saved a lot of advertising costs, it is simply too magical.
On January 12, Evergrande officially announced that the first car, Hengchi 5LX, was officially rolled off the production line. Thousands of calls began to come out, Evergrande Automobile is really coming, this time it is true, not a gimmick.
700 billion fell to 41.2 billion, are you still willing to believe Xu Jiayin?
Evergrande Car Has been adhering to the style of Evergrande Real Estate from the beginning, holding high, setting a high goal, and willing to spend money. Lack of technology, buy companies with technology; lack of qualifications, acquisition; lack of talent, high salaries to dig up. Lack of factories, Guangzhou, Shanghai, Tianjin, all built. There is nothing that money cannot solve, after all, Xu Jiayin has the "ability to pay money".
Xu Jiayin's ability to tell stories is first-class, a car did not come out, investors flocked to evergrande automobile market value to 700 billion, becoming the highest market value of the car company, is really too admirable. However, Evergrande fell into financial difficulties, the stock price immediately evaporated, and now the market value is only more than 40 billion yuan.
In fact, Xu Jiayin's operation method has been tried in other industries, in 2013 Evergrande Ice Spring turned out to be born, Xu Jiayin is still a big money, please star smashing advertising, paving channels, setting a three-year sales of more than 10 billion goals, becoming the first in the industry, the Nongfu Spring, Yibao and so on scared. The final result was seen by everyone, the loss was heavy, and the business was directly sold.
Today, the same is true in the automotive sector. Xu Jiayin's "flickering" ability is too strong, in the real estate business, has collapsed credit, in the car, are you still willing to believe him?
It is understood that Hengchi 5LX will not be mass-produced until August this year at the earliest. However, mass production is only the first step, but also depends on the feedback of the market, the user's reputation, which is the decision whether Evergrande Automobile can truly become a chip for Xu Jiayin to turn over.
I hope that Xu Jiayin can really rely on the car to turn over, after all, there are still such high debts waiting to be solved.