At a time when new energy subsidies are further narrowed, is it too late for Li Yinan to enter the game?
Author: Lu Weijia
Perhaps because of the small achievements in the manufacture of two-wheeled electric vehicles, there is a certain accumulation of related technologies, or because of the further decline of new energy subsidies, the outlet for building new energy vehicles has gradually narrowed, and the time for Maverick Automobile (self-touring) from the official announcement of entering the bureau to the release of the first new car is only more than twenty days.
Yesterday, Ziyoujia Automobile officially released the exterior design of the brand's first model, the NV.
From the picture, the design of the Self-Touring NV has been highly close to the mass production version, and the general style of the model is somewhat similar to that of the Ford Flex, which is a slender non-traditional SUV model.
At the same time, based on the length, width and height of the car to reach 4915/1950/1750mm, and the wheelbase of 2900mm body size, we guess that the self-touring NV or positioned as a crossover medium and large SUV. For reference, the ideal ONE has a length of more than 5 meters and a wheelbase of more than 2.9 meters, which is slightly larger than the self-touring NV overall.
Specifically, the design elements such as the boxy body contour of the self-touring NV and the huge front and rear headlight assemblies are biased towards retro, and its design idea of reverse operation is completely different from the popular electric vehicles that are keen to highlight the sense of science and technology.
Moreover, perhaps due to the fact that the extender generator requires a lot of air to participate in combustion, the Self-Touring NV does not completely close the traditional intake grille like other pure electric vehicles, but is closer to the traditional fuel SUV like the ideal ONE and the Landu FREE.
Therefore, unlike many new forces building cars, Ziyoujia did not choose the route of sensationalism, nor did it build the first model into a "toy car" that was ahead of the curve, but more pragmatically rooted in the family field. As for the NV model, in addition to the slightly crossover taste of the body proportions, its design elements are still biased towards the traditional SUV.
It is worth mentioning that the self-touring NV embeds an energy band in the C-pillar position, which can not only display the vehicle's charging status, but also display the vehicle's battery reserve in real time.
If you start from the practical level, the role of this energy belt may be equivalent to chicken ribs, but it plays a refreshing role in design. Before the interior of the new car was announced, this energy belt may be the most unconventional design of the self-touring NV.
In addition, according to the official disclosure of Ziyoujia Automobile, Ziyoujia NV will use steel and aluminum hybrid material body, based on gemini twin power module system, providing pure electric and extended range drive two kinds of powertrain, the transmission aspect is in the form of electric four-wheel drive, 0-100km/h acceleration time is only 5.9 seconds.
As for the data on model endurance and battery pack capacity, as of now, the official of Ziyoujia Automobile has not been announced, but based on the layout rhythm of the new car will be officially launched in the first half of 2022 and the layout rhythm that will be delivered in September 2022, I believe that in the next time, the interior design, specific power parameters and model price of the Self-Touring NV will also be announced.
In view of the fact that the pricing of the Maverick two-wheeled electric vehicle is much higher than the industry average, I believe that the market positioning of the Self-Touring Brand is also focused on the high-end market, and the price of the first model may be around 300,000.
Speaking of this, I believe that many people will have such a question: When the new energy subsidies are further narrowed, is it too late for Li Yinan to enter the game?
In the past 2021, we have seen that the production and sales of domestic new energy vehicles reached 3.545 million and 3.521 million units respectively, an increase of more than 160% year-on-year, continuing to dominate the single market with the largest demand for new energy vehicles in the world, which can be said to be far beyond the State Council's estimation of sales in 2021.
What is even more "awe-inspiring" is that the electrification reform is unstoppable, and the annual sales of nearly 4 million vehicles are just the beginning. Even if the time enters 2022, the subsidies for new energy vehicles will further decline, or even cancel the purchase tax exemption policy, the future new energy vehicle market will definitely be a blue ocean.
Otherwise, we will not see a number of companies that are good at manufacturing electronic products in the short term. (such as Huawei, Sony and Xiaomi)
Moreover, looking at the three car companies in Wei Xiaoli, which are at the forefront of new forces in car manufacturing, they can reach the position of top 3 today, not because of the support of policies such as relying on new energy subsidies and purchase tax exemptions, and at best, they are only "convincing" consumers with excellent product power under the premise of favorable policies.
In summary, I believe that everyone here is not completely sure whether it is too late to determine whether it is too late to build a car, and based on Xiaomi Automobile and other new car-making troops, it will still take a long time to launch the market, and many traditional car companies have not seen any improvement in the turning point of electrification reform, as long as Youjia Automobile can realistically launch products with market competitiveness, there is still a chance to get a share of this huge market.
I look forward to opening up the "maverick" of the high-end electric bicycle market and being able to climb another peak once again.
(Image from the Internet)
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