In the medium and large SUV market, Highlander is a topic that cannot be avoided. According to the data, Highlander's sales in 2021 will once again exceed 100,000 vehicles, reaching 107733 vehicles, an increase of 13% year-on-year, and continue to lead the luxury large seven-seat SUV market. In particular, the new fourth-generation Highlander will have nearly 58,000 units ordered in 2021.
In fact, any player in this market segment has tried to pull Highlander off the "head horse" position, but there has been no success so far. So, why has Highlander been able to achieve such results in the market? What are the outstanding points in terms of product strength?
●The way of balance
For Highlander, if you want to say the characteristics, it is estimated that many people will feel that it is described as "balanced", which has fully explained the competitiveness of Highlander.
In particular, the fourth-generation Highlander is more atmospheric and dynamic in appearance, adopting the design concept of "power gentleman", compared with the previous generation model, according to a strong visual impact. The youthful front grille, the slip-back suspension roof, the array LED headlights, and the 20-inch high-gloss aluminum alloy wheels highlight the SUV's dignified temperament and dynamic vitality.
In the interior, this generation of models is also obvious changes, equipped with a 12.3-inch color TFT full LCD dashboard and a 12.3-inch color central control touch navigation display, the new car steering wheel, dashboard, door panel, seats and other large areas with delicate touch leather coating, deep sewing of the wide wrapped seat.
Especially in the driving phase, the inherent quietness of the HEV hybrid system, coupled with the sound insulation glass design, filling foam material, adding sound absorbing cotton and many other noise reduction upgrades, makes the ride experience in the car very quiet.
In fact, the fourth-generation Highlander has been promoted to a lifestyle compared to before, and it is also a "5+2+7" HIGH life, not just a product.
This change in philosophy is reflected in the product. Based on the complete replacement of the TNGA architecture, the new fourth-generation Highlander has increased its length by 75mm, the height of the car by 35mm, the wheelbase by 60mm, the length and width to 4965mm/1930mm/1750mm, and the wheelbase to 2850mm, bringing a wider space for the family to travel.
●The way of value
From the perspective of the product itself, the fourth generation highlander highlights another feature of "high value".
The fourth-generation Highlander is equipped with a new car-machine system, which introduces an in-vehicle intelligent connection system including a 12.3-inch intelligent voice navigation system, a face ID recognition system, and HiCar/Carplay/Carlife. Support map navigation, online music, voice recognition, home appliance connection, life services, mini programs, payment and other rich ecological service functions, to create a "car machine is a mobile phone" interactive interface, to provide a new "smart cockpit" luxury enjoyment.
At the same time, these high-value configurations can bring users more pleasant travel enjoyment, including HUD three-screen linkage intelligent display, streaming media inner mirror, BSM parallel blind spot monitoring system, RCTA reversing side rear blind spot warning system, PVM panoramic monitoring system, the standard TPWS tire pressure monitoring system (with numerical display) and other convenient driving configurations; nanoe X (Nanoi) negative ion generator, inductive electric tailgate, rear door privacy glass, segmented panoramic sunroof, Luxury comforts such as a high-end frontshield snow removal function and a JBL premium surround sound system with 11 speakers.
In terms of Chi Heng Interconnection, the fourth generation highlander is equipped with the standard "Fengyun Yuexiang" Zhixing Interconnection Service to achieve remote control of mobile phones on vehicles. Through the "Fengyun Xing App", we can obtain 14 intelligent remote services including: vehicle condition inquiry, enjoy parking, remote air conditioning, anti-theft reminder, vehicle positioning, etc., and "Just in Time" services 24 hours and 365 days.
● The way to control
So, in terms of control, what are the new changes in the fourth generation highlander?
With the introduction of the new fourth-generation enhanced version of the THSII. Toyota hybrid system, the fourth-generation Highlander has also significantly improved its handling, which is equipped with the TNGA 2.5L Dynamic Force engine, achieving 41% of the world's top thermal efficiency, matching the new generation of E-CVT electronic continuously variable speed system, the comprehensive fuel consumption of the two-wheel drive version of the model is as low as 5.3L/100km, and the comprehensive working condition of the four-wheel drive version of the model is as low as 5.8L/100km, and the endurance is more than 1000km.
In terms of actual driving, compared with the 2.0T+6AT combination of the previous model, it can be said that there is a qualitative improvement: there is no feeling of a small horse-drawn cart, and the hybrid system makes up for the performance of the naturally aspirated engine in the initial stage due to the addition of the motor. At high speeds, the fourth-generation Highlander acceleration is very linear, without the sudden flashpoint of the turbocharged model, which makes the driver feel very good.
Matching this is the E-FOUR electronic four-wheel drive system, which adopts the design of the front and rear axle dual drive motors, which can intelligently realize the large range of adjustment of the front and rear axle drive force 100:0-20:80. Not only is the start more stable, the corners are more flexible, and the get out of trouble is faster, but you can also experience an unprecedented back-drive push back feeling. AIM's four-wheel drive integrated management system and TRAIL escape mode can be handled with one click, especially when climbing hills in snow and exceptionally snowy weather.
[Reporter] Guo Xiaoge
【Author】 Guo Xiaoge
Car nanny