Recently, KFC and blind box seller Bubble Mart jointly launched the "DIMOO joint blind box package", which has aroused widespread concern. In recent years, smoking blind boxes is not a new thing, and this time it has attracted attention that the blind box has been fried to thousands of yuan on the second-hand platform, and even professional "substitute eating".
According to KFC, in order to collect the whole set of dolls, you need to buy at least 6 packages, and the probability of rare hidden models is 1:72, and the price of a package is 99 yuan.
Many netizens who love to play blind boxes have "bought crazy" packages from the date of sale. According to an article issued by the China Consumer Association, some consumers did not hesitate to spend 10,494 yuan at a time to buy 106 packages. And can not draw the "hidden model" of the netizens began to look for in the second-hand platform, Nandu reporter in a second-hand platform search found that many merchants sell a set of six boxes, the price is mostly in the range of 600 yuan - 1000 yuan.
Among them, some merchants packaged a set of six boxes with hidden models, priced at 1600 yuan, and many people clicked "want".
In addition, there are many netizens posting for hidden money, according to the pricing of multiple merchants, a single hidden model has been speculated to nearly 1,000 yuan.
It is worth noting that there are also merchants on the second-hand platform who release a "substitute eating" service, which is responsible for eating the purchaser's package, and the blind box belongs to the purchaser.
On January 12, the official website of the China Consumer Association published an article entitled "Using "Blind Boxes" to Induce Excessive Consumption of Food, When Resisting!" It is mentioned that KFC as a catering enterprise, its fast food is a limited period of use of goods, on-demand purchase of instant consumption is the characteristics of such goods, usually consumers will not over-buy, limited edition blind box sales is to stimulate consumption by means of "hunger marketing", easy to lead to consumers in order to obtain a limited blind box and impulsive consumption, and due to excessive purchase caused by unnecessary food waste. The China Consumer Association believes that KFC, as a food business operator, uses limited-edition blind box sales methods to induce and connive consumers to irrationally over-purchase food packages, which is contrary to public order and good customs and the spirit of law.
In this regard, many netizens also expressed their own views, some netizens believe that it is voluntary trading, the problem is in the rush to buy blind boxes; some netizens said that it is necessary to be diligent and thrifty, and it is not advisable to waste food.
The China Consumer Association has issued consumer tips for blind box merchants to over-market
Nandu has investigated the blind box player circle
Nandu reporter noted that this is not the first time that the China Consumer Association has issued an article for the blind box market. At the beginning of 2021, the China Consumer Association issued an article "Consumer Tips of the China Consumer Association: Operators Sell Blind Boxes When Regulating Consumers Buy Blind Boxes Don't Be Blind", which mentioned that the problems in the blind box market include excessive marketing by merchants, and consumers are prone to "addiction".
According to Nandu's 2021 report, the business behind blind boxes, which generally do not sell more than double digits, is very amazing. In the blind box player circle where young people are mostly young, the reasons for "entering the pit" are also different, some people call it pressure, and some people think it is a hobby that can bring happiness. Among veteran players, various technical terms related to blind boxes have also emerged. In addition, the price is generally not more than double digits behind the blind box business is very amazing, in the second-hand trading platform, the hidden blind box premium can reach 40 times, "fried blind box" has become a new trend.
Due to the low probability of pulling out hidden models, many players will exchange the styles they do not like or repeat in their hands with other players after multiple purchases, and even some players will modify and change the color of the dolls, forming a new social chain from the collection of dolls, the replacement of dolls to the transformation of babies.
The so-called "changing the baby" refers to the player's craft kneading, color change, stitching, etc., to produce a unique doll. "Change the baby to take the order, 50 yuan deposit." A second-hand channel seller told Nandu reporters that when smoking blind boxes, they may get the "thunder model" that they don't like, but sometimes they only need to change the color and add some decoration, and their appearance can soar. She showed that the detailed price depends on the difficulty, generally between 200 yuan and 600 yuan.
"Fanatical players in the circle like 'end boxes.'" A senior blind box enthusiast told Nandu reporter that the so-called "end box", that is, a one-time purchase of all the blind boxes of the series, in general, a series of blind boxes a total of 12, a box a total of 12 groups, a "end box" is a one-time purchase of 114 blind boxes. "This way you can get 100% hidden money." According to the price of the blind box, such an operation costs thousands of yuan. The player told Nandu reporter that this "end box" gameplay has a great satisfaction for the collection fetish.
Source: China Consumer Association official website, KFC official Weibo, Nandu previously reported
Finishing: Nandu reporter Li Zhiqi