Recently, Bloomberg reporter Mark Gurman said in the Power On program that Apple must not mention the "metaverse", and even related to it is not allowed inside Apple.
This can't help but surprise people, as a world-renowned technology company, in the face of the emerging concept of "meta-universe", it is indifferent, and even must not be mentioned internally by Azai. Isn't Apple optimistic about the "metacosm"? Or did Apple not want to touch the Metacosm at all?
During an interview with Apple CEO Tim Cook by Time magazine, Cook said he showed a keen interest in the virtual reality (AR/VR) space. Cook said: "I'm very excited about what augmented reality can bring. It's a superposition of the virtual world and the real world, and it doesn't distract you from the real world and the relationship between reality, because it strengthens the relationship and cooperation between each other.
When asked by a Time magazine reporter whether this is the more popular concept of "metaverse" at the moment, Cook said: "Obviously there are always different statements, and I will not show off those buzzwords." We just call it augmented reality (AR), but I'm super excited about these new things and believe that technology can bring a lot of benefits to the world.
Combined with Apple's current internal avoidance of the term "metaverse", it is likely that Apple believes that the term "metacosm" is fueling the meta-atmosphere.
Apple VR/AR devices
Although Apple has never disclosed any information related to VR/AR devices, according to the revelations of Guo Mingxi of Tianfeng International, it seems that Apple's VR/AR devices are close to the stage of mass production and sale.
According to Guo Mingxi's revelations, Sina VR was summarized:
1. Apple has begun to plan the second generation of AR/MR headsets, and the shipping schedule is 2H24
2, Apple VR/AR devices weigh 300-400 grams The second generation will be lighter
3. Apple AR/MR headset will adopt key man-machine interface design
4, Apple headset is expected to be released in the fourth quarter of 2022, with the same level of chip computing power as the Mac
Apple plans to sell at least 1 billion devices over the next 10 years
6. Each Apple AR/MR headset will be equipped with dual CPUs produced by 4nm and 5nm, and both CPUs will use ABF carrier boards
7. The growth drivers of Apple AR/MR headsets include: vivid AR user innovation experience; user innovation experience of AR and VR seamless switching; ecological advantages; and second-generation products with more competitive prices
8. It is predicted that Apple's AR/MR headset will be equipped with 4 sets of 3D sensing
According to the above revelations, Apple's VR/AR devices are not loud, a blockbuster.
Apple's VR/AR devices in terms of configuration and other aspects absolutely surpass the vast majority of VR/AR devices on the market, coupled with the fact that Apple is recruiting AR/VR framework engineers before, so Apple is interested in entering or has been laying out the VR/AR market.
Why not mention the "metacosm"
The term "metaverse" comes from Neil Stephenson's science fiction novel Avalanche, which created a global wave in 2021 after Facebook announced its entry into the "metacosm" and changed its name to Meta.
Subsequently, Baidu, Tencent, ByteDance and other enterprises began to lay out the "meta-universe", and even on the street, the "meta-universe" propaganda can be seen everywhere. At the same time, in some regions, some parts have also established "meta-universe" research centers.
At present, there are many companies and individuals who rub the heat of the "metacosm", and it seems to be a very smart choice not to mention the "metacosm" within Apple.
When an emerging concept emerges, there are three kinds of people. One is to enter the market when the concept is hot, the second is to enter the market when the time is ripe, and the third is not to care about the emergence of the concept.
Sina VR believes that Apple is between the second and third, Apple itself is developing VR/AR devices, coupled with the current "meta-universe" concept of the explosion, Apple will enter the market when the product matures. But before entering the market, Apple did not care about the development of the "metacosm" or even mentioned it.
As one of the world's most well-known technology companies, Apple's entry into the VR/AR market is a matter of course, VR/AR may be the next computing platform, and Apple's layout is for the sustainable development of enterprises. But the "metacosm" was once a meta-fire, and if Apple announced that it entered the "metacosm", it means that it is following the pace of Meta, and it is very likely to lose market dominance.
As a high-ranking Apple, following the pace of other companies to develop, it is obviously not Apple's consistent style. Perhaps Apple will take the lead and divide the market into Android and iOS camps similar to the current mobile phone market.
Maybe Apple is not interested in the "metaverse", but it is undeniable that the world is developing towards the "metacosm", although Apple is unlikely to enter the "metacosm", but Apple VR/AR devices will definitely bring unexpected surprises to everyone.