Four years ago, Chery Group launched a series of Jietu products focusing on the travel + segment in response to the normalization of tourism and leisure, the expansion of the family population, and the upgrading of the consumption structure. Over the past few years, Jietu Automobile has worked hard to build a network of 1800+ homes, but also won the trust and support of 460,000+ users, creating the first growth rate of domestic cutting-edge SUVs.
Based on the "Jietu Speed", on January 10, Jietu Automobile held China's first Travel + Conference and Jietu Automobile Brand Night. At the press conference, Jietu showed the new product strategic planning to the outside world, and comprehensively upgraded the "Travel +" strategy from the brand, product and marketing dimensions, which will not only consolidate the leader position of the "Travel +" travel ecology, but also mark that Jietu's "New Journey" has officially entered a new stage of development.
Layout products and ecology for all-scenario travel
As early as the beginning of its establishment, Jietu has diversified and upgraded its user needs, aimed at the differentiated positioning of unique market segments, and innovatively put forward the "travel +" strategy, through the ecological layout of the whole travel industry chain combining people, vehicles and scenes, to meet the continuous improvement of users' travel needs, and set a model for the high-quality development of independent brands.
Nowadays, Jietu is more firmly practicing the "Travel +" strategy, constantly broadening the "Travel +" ecosystem and enriching its products, bringing more surprises and joys to users in their travels, broadening the boundaries and horizons of Jietu, and providing more development possibilities.
In terms of product planning, Jietu Automobile officially released the layout of X, T, P and V product sequences at the conference, focusing on SUVs, hardcore off-road, hardcore pickup trucks and MPV models. The release of the new "Travel +" product strategic planning marks the official opening of the "4+3+N product matrix" era of Jietu Automobile.
With the full entry into the "Travel +" segment, Jietu Automobile's "Travel +" ecosystem will continue to expand. Jietu Automobile integrates the resources of the well-known domestic tourism industry, and through cooperation with enterprises or scenic spots such as Tuju Camping, Qunar, Pathfinder, Hongxing Erke, Inner Mongolia Keshketeng Banner, Ningxia Shapotou Scenic Spot, etc., covers the three major ecosystems of travel, consumption and leisure, and provides users with high-quality and upgraded value-added rights, positive interaction and interesting experience.
At the event site, Jietu Automobile, Together with Fangte, Qiuyedi and other partners of the "Travel +" ecosystem alliance, carefully created a cross-border display, showing the diversified and personalized scene experience of future travel. At present, Jietu Automobile has built 80 "Travel +" ecological alliance units, and according to the plan, it will be expanded to 100+ in 2022.
Lead the way in travel with an advanced architecture
Relying on Chery's more than 20 years of car-making technology, Jietu Automobile has always adhered to the independent research and development of car-making ideas, focused on the "travel +" market segment, and continued to create more intelligent and healthy "travel +" products. Taking the opportunity of China's first Travel+ Conference, Jetway also showcased the industry-leading heavyweight technology architecture and blockbuster products.
Kunlun architecture debuted as an important achievement of Jietu Automobile's intelligent empowerment of "Travel +". Kunlun architecture combined with Chery Group platform architecture and "travel +" positioning to create, for the "travel +" intelligent ecology to provide a standard expansion port, has a natural advantage of self-evolution.
There is no doubt that the Kunlun architecture will also support the iterative capabilities of 5G intelligent driving, using industry-leading central computers and Gigabit Ethernet, with high computing, high bandwidth and high security.
Zhou Dinghua, deputy general manager of Jietu Automobile and general manager of R&D center, said: "Based on Chery's long-proven modular platform and intelligent total technology, Jietu will upgrade its digital architecture platform, carry out in-depth excavation and expansion in intelligent driving and intelligent ecology, and then work with first-class ecological partners to jointly develop industry-leading intelligent architecture, and continue to bring safe and reliable travel protection to customers in terms of intelligent ecological services, intelligent driving, and healthy cockpit." ”
At the press conference, the T-X concept car codenamed Jietu was officially unveiled. The product sequence aims to broaden the boundaries of travel, combined with the user's functional and scenario-based experience during the travel process, to create the ultimate safety protection, release the driving pleasure of off-road "solutions".
In the future, T Sequence will launch a variety of models such as hardcore off-road, intelligent off-road, luxury off-road, etc., with vehicle lengths ranging from 4.6-5.1 meters, covering a price range of 150,000-300,000 yuan to meet the off-road travel needs of different consumers.
In terms of power, the T sequence will provide 1.0T, 2.0T, 3.0T fuel version and hybrid, pure electric and other options, while using a four-wheel drive system equipped with differential lock, including mechanical four-wheel drive and electric four-wheel drive version, its body also includes bearing or non-load-bearing two body structures, the future will also launch the same platform pickup truck models. According to the plan, the first model of the T product series, the T-1, will be launched in 2023.
Create a new journey with users
Born in the context of the "new four modernizations" of automobiles, Jietu Automobile actively embraces young user groups in the face of the upgrading of automobile consumption structure with youthful, diversified and personalized trends, deconstructs and reshapes the travel scenarios of the new generation with continuous innovation and research and development, and continuously upgrades the user experience and emotional connection.
In 2021, Jetway Automobile sold 154077 vehicles in the whole year, an increase of 17.9% year-on-year, and sold more than 10,000 units for 12 consecutive months. By the end of 2021, the cumulative sales volume has reached 463814 vehicles, and the development momentum is strong. With the opening of the "4+3+N product matrix" era, coupled with the strength of new media channels such as e-commerce, it is expected to reach 200,000 sales in 2022. By 2026, we will achieve the goal of selling more than one million sales per year.
In terms of user experience in the "Travel +" ecosystem, up to now, the number of Jietu APP users has reached 340,000, nearly 200 travel peripheral products, sales of 1 million + pieces, a total of 1800+ travel experience activities, more than 100,000 + people experience, covering more than 20 provinces, more than 100 cities, through novel and interesting activities, so that "Jietu users" become "users of Jietu".
Embracing users is driven by the times. Taking this conference as the starting point, the travel +" ecosystem will fully enter the 2.0 stage, from building a travel unit combination to building a travel ecological combination. Construct a "travel +" travel ecology in the three directions of people, vehicles and scenes, interact with each other, define each other, and realize continuous optimization iteration and virtuous circle.
In the future, Jietu Automobile will continue to adhere to the "three most" marketing concept of "the most understanding of customer needs, the marketing closest to customers, and the most pleasant customer experience", and rely on product co-creation, brand co-creation, and ecological co-creation, so that users can truly approach Jietu Automobile.
Through this conference, the new blueprint for the future of Jietu Automobile is slowly being rolled out, and Jietu is bringing a lifestyle and travel ecology to more consumers. With the upgrading of product strategy, the "travel +" travel ecology is about to open a smarter and healthier era of all-scenario travel. With all-round innovation of brands and products, Jietu Automobile will build itself into an ecological co-creation platform for user co-creation, ecological sharing and win-win cooperation. (End)
(This article was published simultaneously to China Automotive Trend Network)