McDonald's finally couldn't bear it, and on the evening of May 13, McDonald's China issued a statement in response to the "incident of its stores changing the label of expired ingredients".
Judging from McDonald's statement, a total of five meanings are expressed. The first is to thank the media for supervision, the second is to cooperate with the investigation of the regulatory authorities, the third is to make a statement on how to deal with it, the fourth is to apologize, and the fifth is to make a commitment to future work.
Judging from the statement alone, McDonald's response can be described as seamless, saying everything that should be said and what should not be said. However, when you think about it, it seems that these are all empty words, and they are not much different from the response to problems in the past. In other words, whether it is a statement or a promise, the retention period is too short to allow its stores to keep repeating the story of the past. In October 2021, McDonald's restaurants in Hefei, Anhui Province, found that the lettuce was blackened and still in use, and the expired food label was replaced. In March 2022, an employee at a McDonald's store in Nanjing reported that the meat ingredients in the store were still served to customers after they had expired. In addition, McDonald's Zhengzhou Excellence Agricultural Union Restaurant and McDonald's Jinan University Restaurant tampered with food shelf life labels, used expired ingredients, sold food after the expiration date, and cut corners. 4 years, 3 years of problems, is there still a little bit of an internationally renowned chain enterprise? This is still a problem discovered by media reporters, and if it is not discovered, I am afraid that there will be no less.
We can't help but ask, is McDonald's really rectifying and seriously standardizing the operation of stores, or is it forced by public opinion to passively make such a response?