The increasingly fierce and cruel competition mechanism is very unfriendly to second- and third-tier automobile brands, and if you want to win the market, you must come up with greater sincerity, but the low price of the product has a great harm to the brand value, and the development of the entire brand is equivalent to "drinking and quenching thirst", not a long-term solution. There is a solution, that is, to separate low-end products from the main brand and establish a new sub-brand, such as Volkswagen Jetta, Changan Auchan, Chery Jetway is a more specific performance.
At present, Changan Auchan and Chery Jietu have been very successful, relying on the brand and technical endorsement of veteran car companies, coupled with the price of people-friendly fashion, and quickly won the favor and support of domestic users. For example, Jietu, its cumulative sales from January to November is 133941, strictly speaking, Jietu has only three models, namely Jietu X70, X90 and X95, and the three models can contribute to Chery's sales performance, which is enough to be called a "big success". In detail, jietu's sales are basically contributed by jietu X70, which threw 14,385 vehicles in November, and the cumulative sales reached 107,900. Why is the Jetway X70 so popular? I have summarized four reasons, which are not fully welcome to be added.
Price factors
With the upgrading of consumption, as well as the sinking of consumption, the life of ordinary working families in the post-epidemic era of economic downturn is not as good as imagined, for this part of the user, every sum of money is carefully calculated, if you can use less budget to start a good car product, it is still very tempting. Jietu X70 is aimed at this part of the market, the price of this car in the terminal is only 66,900-149,900, the price of the entry-level model basically achieved the "lowest point" of the SUV.
Lots of space
Jietu X70 positioning medium-sized SUV, its body length, width and height are 4720mm, 1900mm, 1710mm, wheelbase length of 2745mm, such a size parameters although not as good as Highlander, Sharp Edge and other mainstream medium-sized SUVs, but the benchmark Haval H6, Boyue has a leapfrog performance, as a five-seater car space is very spacious. After the actual experience, the user who is 1 meter 8 tall sits in the back seat to maintain a comfortable sitting posture, and the knee is close to 2 punches away from the front seat. The perforated leather seat has a good wrapping and support, while its trunk volume reaches 1260L, and the rear seat can reach 1680L after being flattened, which is very practical.
Excellent appearance
In the past, the appearance design of Chery's products has always been the point of everyone's complaints, and the overall shape of the Jietu X70 has changed the stereotypical design style of the past, from the overall layout to the polishing of details. The new family-style front face is very visually striking and recognizable, and the large-mouth front grille combines chrome banner strip net, and is connected with the LED headlights on both sides, coupled with the dot matrix LED fog lights arranged vertically on both sides, the overall sense of the front face is very strong. The new English logo is also very attractive, the through-type taillights and bilateral double exhaust cylinders are full of sports, the front low and back high double waist line is outlined from the tail, plus 17, 18 or 20-inch aluminum alloy wheels, which is very visually impactful.
Looking at the cockpit again, I personally prefer the main color of the interior with black and red contrast, a large area of leather material covering combined with a piano paint panel and chrome decorative strips, which is not only sporty, but also very textured. In addition, the layout of the center console is also very modern and technological, the integrated multimedia screen and LCD dashboard, with the flat-bottomed multi-functional steering wheel and the tall electronic gear lever, the overall design is at the forefront of the times, which is very in line with the aesthetic needs of young users.
Powerful
Jietu X70 has 1.5T+6MT, 1.5T+6DCT, 1.6T+7DCT three powertrains to choose from, of which the maximum power of 1.5T is 156 hp, the peak torque is 230 Nm; 1.6T has won the title of the top ten domestic engines, the maximum power has reached 197 horsepower, and the peak torque is 290 Nm.
Rich in configuration
The performance of the Jetway X70 in terms of technology configuration and active and passive safety configuration is very generous, such as 360-degree panoramic camera, side blind spot image, full-speed adaptive cruise, automatic parking, L2 level automatic driving assistance system, parallel assist, lane departure warning, active braking... All are equipped.
All in all, the cost performance of Jietu X70 is very eye-catching, compared to the same price of the product, it has obvious advantages in space, compared to the same level of products, its price is very close to the people, while having Chery's brand endorsement, the quality is not flawed, for ordinary working families is a good choice.