Recently, the pre-price of Dongfeng Fengguang MINIEV was exposed, and the news said that the new car launched a total of 3 versions, the price is 2.86-4.16 million yuan, positioned in the entry mini car.
Learn about new cars in one minute:
1. The new car is 2995mm long and has a wheelbase of 1960mm
2. Adopt double door four-seat layout
3. The starter version adopts a 7-inch screen, and the high-end version provides a 9-inch central control screen
4. Equipped with an electric motor with a maximum power of 34 hp
Dongfeng Fengguang MINIEV is the first model to usher in December 2021, with a small and cute shape design, after the release of the high attention, combined with the exposure of 2.86-4.16 million yuan of pre-price, the cost performance is still very obvious.
However, like the previously listed Chery QQ ice cream, the scenery MINIEV has not been able to jump out of the product routine of Hongguang MINIEV, and it is still the main positioning of the double-door micro. The size of 2995*1495*1640(mm) and the wheelbase of 1960mm make it on the same level as Hongguang MINIEV.
However, in the interior design, the scenery MINIEV is more stylish in color matching and styling, and adds a 9-inch central control screen in terms of configuration, which further enhances the sense of quality in the car, of course, this is the exclusive of high-end models.
However, in terms of functions, the starter version is also equipped with a 7-inch screen to support reversing images, while air conditioning, rearview mirror electric adjustment, one-button start and other configurations are also provided, which can basically meet the potential use scenarios of the model.
Finally, in terms of power, the wind and solar MINIEV is equipped with a maximum power of 34 horsepower drive motor, but the mileage is temporarily unknown, it is expected to be the same as the Hongguang MINIEV, according to the version, to provide 120km and 170km endurance version to meet the diversified needs of consumers.
With the addition of Dongfeng Fengguang MINIEV, the entry-level pure electric mini car market of less than 50,000 yuan can be described as entering a white-hot competition stage. From the perspective of brand scale, there are already several models from the production of large factories, including Changan Benben E-Star, Wuling Hongguang MINIEV, Dongfeng Fengguang MINIEV, Chery QQ Ice Cream and so on.
In terms of niche brands, there are also a large number of models such as punk beauty and Reading mango, and they all have common characteristics, that is, they look more exquisite and formal than the old man, and the price is close to the people and practical, and the manufacturing threshold is low, making more and more manufacturers enter the game.
However, interestingly, although there are more and more models to choose from, consumers' favorite is still Wuling Hongguang MINIEV, the latest data shows that it sold more than 550,000 vehicles in 2021, becoming the hottest new energy model in the Chinese market, while the rest of the competitors, sales of more than 100,000 vehicles has been a very small minority.
In the professor's view, the reason for this situation is mainly that the homogenization of the product is too serious, and most of its models of the same level use the shape of the square box, and provide air conditioning and other configurations, and the price is similar. However, compared with Hongguang MINIEV, they lack key user reputation, and in the case of the same price, consumers will naturally prefer popular models.
Wuling Hongguang MINIEV proves that this kind of people-friendly and practical scooter has a huge market space, which also makes more and more similar models appear on the market. So the question is, when you have a budget of 50,000 yuan, will you choose Wuling Hongguang MINIEV or the scenery MINIEV, which is 200 yuan cheaper?