How successful the Wuling Hongguang MINI EV is, it is not necessary to say that the sales volume has repeatedly broken records.
According to the 2021 global new energy brand sales data released by CleanTechnica, Wuling Hongguang MINI EV sold 426,000 units in the whole year, ranking second in the sales of new energy vehicles.
Successful cases often have a large number of followers, after the Wuling Hongguang MINI, many similar models have also been released, Chery QQ ice cream, Benben E-Star, New Baojun E300, a micro car wind direction blowing to the market.
Recently, a similar model has been launched - Dongfeng Fengguang MINIEV model.
The name is very similar, and the appearance is also mainly cute and offers a variety of colors.
It's just that this design is very familiar, and a certain model can not be said to be very similar, can only be said to be basically exactly the same.
The UV MINIEV model measures 2995/1495/1640 mm in length/ width and height respectively, with a wheelbase of 1960 mm and offers a two-door, four-seat layout.
In terms of powertrain, the Wind MINIEV motor has a power of 25 kW, a torque of 100 Nm, an acceleration time of 5.2 seconds per 0-50 km/h, a capacity of 9.18 kWh and 13.8 kWh of lithium iron phosphate battery packs, and a range of 120 km and 180 km per CLTC.
The data looks similar to the Wuling Hongguang MINI EV, but the CLTC range, under the same battery conditions, the measured endurance will generally be higher than the NEDC test standard, that is to say, the actual endurance of the Dongfeng Fengguang MINIEV model may be lower.
In terms of interior design, the MiniEV model has a number of diamond-shaped, triangular center console design styles and air outlet shapes, and is also equipped with a central control screen.
As for the color matching, it is up to you whether it looks good or not.
When the two rows of seats are receded in a 5:5 ratio, the luggage compartment volume is 843 litres.
In terms of price, Dongfeng Fengguang MINIEV actual model has 2.86, 3.56, 4.16 million yuan, according to different mileage and version, the price is also different, basically is the common price range of mini cars.
Dongfeng Fengguang MINIEV real still model, in this price range, with low prices, sales may not be bad to anywhere, but whether it can replicate the success of Wuling Hongguang MINI EV is difficult to say.
After all, there are many models on the market that are similar to the Wuling Hongguang MINI EV, but as of now, there is still no model that can challenge the Wuling Hongguang MINI EV.
Success always takes timing.
Why can Wuling Hongguang MINI EV become a blockbuster?
In addition to cost control and precise marketing, the emergence of "coincidentally" may also be the key to the success of Wuling Hongguang MINI EV.
Before that, mini cars were occupied by "old man music", and it is difficult to imagine that 20,000 or 30,000 can buy an electric car.
Wuling Hongguang MINI EV has done it, even if the battery life is short? Commuting to and from work is enough, right? It is also small and does not occupy a position.
To fill the gap in the market, it just so happens that Wuling Hongguang MINI EV has done it.
However, today, the market of mini cars emerge in an endless stream, users have long adapted, still not novel, perhaps Dongfeng Fengguang MINIV real model can do everything that Wuling Hongguang MINI EV can do, but Wuling Hongguang MINI EV has been the first.
Sometimes, it may be a matter of time, so the "pioneer" can be impressive.