Recently, a concept car that jietu just debuted suddenly exploded in the car circle! That's right, it's the Jetway T-X! And its most talked about place is not the product, but its competitor is the tank 300!
Needless to say, I was surprised to hear that Jetto wanted to challenge tanks, after all, Jetway has always been the main low-end market, and tanks have established the status of independent luxury brands since they were born, so this courage is still very admirable.
However, courage alone is obviously not enough, but also hard enough strength, so let's take a look at this problem today to see if There is a chance to stand on a horizontal line with tanks.
The first is the issue we've just talked about – brand positioning. Although the Jietu brand is not so low, it is undeniable that it is indeed not high-end. On the one hand, it is a sub-brand belonging to Chery, and the prices of the products are relatively cheap, so the impression is almost incompatible with high-end.
On the other hand, although Jietu claims to be a brand positioned with "travel +", the promotion effect in recent years is not very ideal, especially the group of people who really buy Jietu products actually care about its brand positioning, but its super high cost performance, so it is difficult to rely on a car to instantly raise the image of a brand.
In contrast, the tank brand is not only positioned as a high-end, but also built on the image of the Great Wall Haval brand as "the big brother of an independent SUV" for so many years, so when you see the tank, you will not only think that its products must be better than Haval, but also more firmly believe that it is a more high-end brand than Haval.
At the same time, the image of the tank brand is not limited to the product, but also for the brand after-sales service has been very refined upgrade, including not only has its own exclusive luxury stores, but also the entire after-sales team and technical equipment are more professional, its entire car purchase and after-sales experience is not lost to the first-line joint venture brand, or even more than that. And these are all what the Jietu brand and the Jietu T-X currently lack.
In addition, a car like the Tank 300 not only has the advantages of the brand that has been launched, but also has excellent shape design, luxurious interior, strong off-road performance and good cost performance, and the comprehensive ability is very prominent. Therefore, if the Jietu T-X wants to compete with the tank 300, the comprehensive ability can only be stronger.
Judging from the information currently available, the strength of the Jetway T-X car seems to have reached or even exceeded the tank 300, especially in terms of product diversity. Officially announced that this Jietu T-X is based on the Kunlun architecture, will provide two body forms of bearer and non-loader body, on the other hand, it will be equipped with 1.6T and 2.0T engines, matched with a 7-speed dual-clutch transmission and an 8AT manual transmission, and provide pure fuel, hydrogen fuel, hybrid, plug-in hybrid and pure electric and other power versions.
In addition, the car also has self-identification, adaptive intelligent timely four-wheel drive, adaptive adjustment of active suspension, and in terms of intelligence, it will also be equipped with Chery's lion intelligent driving system.
Seeing this, I believe that many people have begun to climax, after all, Jietu is a very cost-effective brand, and in my opinion, its cost performance is somewhat exaggerated, it is the first brand to sell medium-sized SUVs to the price of compact SUVs, so in such an impression, Jietu T-X may not only be unfamiliar with tank 300, but may even be cheaper than tank 300.
Still, I remain neutral, a hardcore SUV is not just looking at the data, but to see the technical precipitation behind it, just like the Prado, even the 2.7L version of the off-road capability is currently unattainable by most models. Compared with brands such as the Great Wall, which started with pickup trucks, conquered the SUV market all year round, and already have several hardcore SUV products, Jietu lags behind a lot in the technology and experience of hardcore SUVs.
Finally, the design of this car, some people say that it looks like a combination of Ford Bronco and Land Rover Defender, but I personally feel that it is okay, the overall originality is still there, and I am more concerned about another question: can the reduction after mass production reach this level? After all, the concept car Jietu X unveiled in 2018 has not been mass-produced so far. In a word: only after mass production, we know whether this Jietu T-X is the opponent of the tank 300!
Write at the end
One thing to say, I still like the Jietu brand, after all, it really saves a lot of people a lot of budget and benefits for car purchases. But this time the Jetto T-X appeared and said that I wanted to compete with the Tank 300, I was pinching a sweat. Because this not only means that the brand of Jietu will face high public opinion, but also bear the higher expectations of consumers for it, the so-called steps are too big and easy to pull Dan, then once it is not done well, it is likely to be counterproductive. Of course, I also very much hope that Jietu can really make this Jietu T-X as good as we imagined, so that it can go ashore smoothly.