The cultural exhibition is here again! The second Yangtze River Delta Cultural Expo 2019 will kick off on November 21, and cultural stars such as top museums in the Yangtze River Delta, artificial intelligence, and Grand Canal Cultural 5G Experience will all appear at the expo site. Many "Songjiang elements" will also be on the booth of the Cultural Fair at that time, come and have a sneak peek
Matsue Elemental Robber Prophet
Cultural and creative souvenirs
A branch of magnolia
"One Branch Magnolia" Cultural Creativity (Shanghai) Co., Ltd. is located in the roots of Shanghai - Guangfulin Cultural Site. Founded in 2019, the "One Branch Magnolia" brand aims to promote the strategy of "one specialty, multiple integration" and rely on the Shanghai flower - magnolia to create a cultural and creative brand with Shanghai characteristics.
△ Shanghai "Magnolia Three Treasures": magnolia cake, magnolia crisp, magnolia cake
A branch of magnolia, taste Shanghai. As an emerging cultural and creative brand with magnolia flowers as an important component, "One Branch Magnolia" fulfills the public's good wish to bring Shanghai culture home. As a cultural and creative IP incubation and aggregation platform, "One Branch Magnolia" pursues all categories, high quality and characteristics through the combination of content planning, commercial packaging, professional promotion, etc., and creates "One Branch Magnolia" brand cultural and creative products to serve different consumers. At present, "one branch of magnolia" has successively launched magnolia cake, magnolia cake, magnolia crisp and other cultural souvenirs with Shanghai characteristics, and will create more cultural and creative products in the future, so that more consumers can taste elegant Shanghai through a branch of magnolia!
Magnolia Three Treasures
Date: November 22, 14:00-15:30
Forum Name: "Cultural and Creative IP: College Students Innovation and Entrepreneurship" Project Roadshow
Organizational unit: Yizhi Magnolia Culture and Creativity (Shanghai) Co., Ltd
Intangible Cultural Heritage
Gu embroidery
Gu Xiu (also known as painting embroidery) was created, developed and disseminated by the female relatives of the Ming Dynasty Songjiang Province Jinshi Gu Mingshi clan, Miao Shi, Han Ximeng and Gu Lanyu. The embroiderers combine painting and painting, making Gu embroidery an elegant school of embroidery that is different from ordinary needlework. In 2006, Gu Xiu was included in the list of the first batch of national intangible cultural heritage projects.
△ Qian Yuefang embroidery "Spring"
△ Chen Huaqiong embroidered "Dunhuang Mural"
△ Gu Juju embroidery "Peach Blossom Bamboo Branch Diagram"
Technology film capital
Shanghai Shangying Television Production Co., Ltd
The film and television cultural industry has become a new business card of Songjiang. Songjiang film and television industry began to start in the 1990s, after more than 20 years of development, initially formed a film and television shooting-based, set of film and television creation and production, copyright trading, results screening, film and television tourism and other industrial pattern.
Shanghai Shangying Film Production Co., Ltd. (hereinafter referred to as "Shangying Production" Company) is a member organization of Shanghai Film Group, with a complete industrial chain of film production in pre-shooting, post-production and special effects production. The pre-shooting base is "Shanghai Film and Television Park", located in No. 4915, Beisong Road, Chedun Town, Songjiang District, which was opened in 1999 and is a national AAAA-level tourist attraction and is listed as "National Top Ten Film and Television Bases".
The post-production base is "Shanghai Film Technology Factory Co., Ltd.", founded in 1957, integrating digital film production, film digital restoration and digital cinema technology services, and technicolor, one of the world's largest film technology companies, has reached a strategic cooperation in the field of film and television post-production, established a joint venture "Shanghai Special Arts", especially in the field of special effects production and Technicolor's MPC to establish a joint venture MPC (Shanghai). Shanghai Film Production is the largest and most powerful film and television production and high-tech enterprise in Shanghai.
Yangtze River Delta Cultural Fair