The outbreak of Euler's "core changing door" in 2021 is still fermenting; the delay in the delivery of tank 300 cyberpunk has caused dissatisfaction among scheduled car owners, and the acquisition of GM's Indian factory has been frustrated, internal and external troubles, and Great Wall Motors has a lot of bad things.
Standing at a new starting point of 10 million vehicles, Great Wall Motors will take the three major technology brands of lemon, tank and coffee intelligence as the cornerstone, and end with a sales growth of 15% and 1.28 million vehicles in 2021. Behind the seemingly highlight, the controversy of Great Wall Motors is continuous.
Euler's "core changing door" continues to ferment
At present, Euler good cat "core changing door", is still continuing to ferment. According to Radar Finance, more than 30 consumers have been entrusted to sue Great Wall Motors and its sales companies, and the number of commissions is still increasing every day.
This means that the owners of euler's good cats have begun to take up legal weapons to defend their rights and interests. Since November, Great Wall Motors' Euler Good Cat owners have discovered that the vehicle chip they bought is not the official qualcomm octa-core chip, but a very old 2016 Intel quad-core chip.
Is the performance affected by different chip models? The answer is obvious. It is understood that the computing power of the two chips is very different, and the Intel chip is not compatible with the Android application software, the chip causes the software to stutter, and the reversing image is slow, which will cause great security risks.
In response to this problem, the explanation given by the Euler brand has not been recognized by consumers, and even considered to be playing word games, which was once reported by CCTV financial attention, and the problem has become more and more intense, and has not been properly resolved so far.
What is even more infuriating is that it has always been a representative brand of independent brand cars, the chip model used by Euler Good Cat exported to the UK is Qualcomm 8155, and the domestic model is the use of Intel quad-core chips, the previous joint venture brand used the usual trick, Great Wall Motors also followed suit, Euler Good Cat has been suspected of discriminating against domestic consumers.
Compared with other quality problems, in fact, consumer behavior hurts consumer feelings the most, and fails to live up to consumer support and trust.
Delayed delivery of tank 300 cyberpunk caused dissatisfaction.
Recently, some prospective owners of cyber tank 300 issued a statement saying that due to the unilateral extension of the delivery date of its Cyber Tank 300 for many times, its 3,000 prospective owners jointly put forward six major demands, including ensuring the final delivery period, determining the compensation plan, and announcing the progress of car construction.
After the incident, on January 5, Super Realm Auto released the "Cyber Tank 300 Delivery Information Note": After the efforts and collaboration of the tank brand and The Super Horizon Car, cyber Tank 300 has officially opened for gradual delivery, but apologizes for the delivery rhythm and the expectations of some users.
According to the data, Cyber Tank 300 was unveiled at the Shanghai Auto Show in April 2021, which is a model modified by Super Frontier Automobile on the basis of the Tank 300 model of Great Wall Motor, the official price is 308,000 yuan, limited to 3,000 units, and within one hour of the reservation opening, it has been ordered.
In response to the "Cyber Tank 300 delivery problem", the tank brand's over-the-range car has issued two consecutive statements, and on January 10, it announced that it will provide users with travel subsidy solutions. At current schedule, approximately 1,000 units are expected to be ready for shipment by January 31, 2022, with the remaining vehicles scheduled to be delivered in the first quarter of 2022.
Since its listing last year, the Tank 300 has been a relatively sought-after player, and there has been such a happy annoyance as suspending orders. The data shows that in 2021, the total delivery of tank 300 is 84588 vehicles, of which 11958 vehicles were delivered in December, and the monthly sales of tank 300 exceeded 10,000 for the first time after one year on the market.
Affected by the epidemic and key components, the production capacity of the automotive industry has been tested multiple times, and the production capacity of tank 300 models is even tighter. After undergoing the reconstruction and expansion of the production line, the production capacity of the Tucker brand is still not good? Great Wall Motor has multiple production bases, so it can't solve the capacity problem?
The acquisition of the GM plant in India was again frustrated
According to the Financial Associated Press, Great Wall Motor's acquisition plan for the Indian General Motors plant has been postponed again, which is the third extension after the acquisition agreement has been reached. It is understood that in January 2021, Great Wall Motors and GM reached an agreement to acquire GM's Tarigon plant in the Indian state of Pune for $1 billion, and complete the acquisition by the end of 2021 according to the plan.
However, Great Wall Motor's acquisition did not go well, because "GM has not yet reached an agreement with workers at the Tarigon plant in India on the labor dispute", and Great Wall has postponed the plan twice, one to June 2021 and then to the end of 2021. In addition, it has been extended again until March this year, and the longest can be up to June this year.
After repeated acquisitions failed, Great Wall Motor's India development plan was not smooth.
According to Great Wall Motor's strategy in 2025, it will achieve the goal of global annual sales of 4 million vehicles, of which 80% will be new energy vehicles, overseas sales of 1 million vehicles, operating income of more than 600 billion yuan. According to the data, Great Wall Motor's overseas sales reached 142,793 units in 2021, an increase of 103.7% year-on-year, and sales accounted for 11.1%. From 140,000 to one million, the goal is a long way to go.
Although the Indian auto market as a whole is not large, it plays an important role in the radiation of South Asia. With the development of the Indian market hindered, Great Wall Motors has begun to expand into the South American market and acquire Daimler's Plant in Iracemapolis, Brazil. At the same time, Great Wall Motor's Rayong plant in Thailand was officially put into operation, the European headquarters was established, and the globalization system continued to improve.
Product controversy in the domestic market, the sales volume of Haval, the cornerstone of the brand, has declined, and the development of overseas markets has been frequently hindered, and Great Wall Motors is a domestic and external problem.