When China's Internet is in the stage of development, people do not feel the many changes that the network has brought to enterprises and workers. Until the Internet entered a stage of rapid development, a number of Internet companies led by Alibaba Group and Tencent ushered in a critical stage. Not only did the two companies go public perfectly, but the number of downloads of many of the company's apps increased. In addition to the traditional Internet companies have been given more development opportunities, new Internet technology companies will also take advantage of different development directions and technical advantages to improve the market share of products and APP, especially taxi APP.
About Didi
Before July 4th, Didi has always been a taxi software with a relatively large market share in China, and the company has not only received investment from the veteran Internet company Alibaba, but even Alibaba's Daniel Zhang has become the executive director of Didi. Until July 4, people found that it was impossible to register Didi normally, and the relevant departments issued an instruction to remove 25 apps related to Didi.
This makes things happen, and it is inevitable that people will be shocked. What is even more surprising is that the "other side" of didi that has been gradually exposed in the follow-up is about didi.
Because Didi has completed the listing process, it must publish the company's financial report at the right time. However, after Didi was listed, it could not be trusted by users due to various problems, resulting in various data not being eye-catching. When it was first listed, the price of Didi's stock was $18, and after a series of trials and adjustments, it dropped directly to $4.9! Compared with other large Internet companies, Didi's stock fell particularly fast.
Netizens found that there was a stark gap between the financial statement data before Didi's listing and the financial statement data after the listing. Before Didi was listed, it quickly occupied the taxi consumer market with its user advantages and price advantages, and the company's operating income was getting higher and higher. However, at the end of December, Didi announced that its specific operating income was only 42.7 billion yuan, a decline of 11.48%, and the company's loss in the third quarter was as high as more than 30 billion yuan.
Cheng Wei and Liu Qing regretted that they were not in the beginning
Now Didi is completely in a dilemma, not only losing the support of partners, but also 25 apps on the shelves are far away. Alibaba's Daniel Zhang resigned as executive director of Didi, and although Alibaba immediately sent Zhang Yi to take over the work, the situation also made the company's stock unstable, down 8.1%. If Didi continues to lose money, the company will face very serious industry challenges. Not only is the company unable to maintain its original income, but it also makes the return of investors' investment hopeless.
In order to adjust Didi's corporate image as soon as possible, as early as December 3, the official Weibo announced important information that Didi was delisted on foreign stock exchanges and would be listed in Hong Kong in the future. However, consumers are not optimistic about the development of Didi, on the one hand, because Didi's 25 APP has been removed, old users are losing, and can not supplement new users; on the other hand, because users attach great importance to personal privacy, since Didi company because of security issues encountered APP removal, consumers will also make careful choices, so as to protect their legitimate privacy and information.
Initially, Ali was very optimistic about the development of Didi, and Daniel Zhang became the executive director of Didi. Nowadays, any company needs to protect itself, and they are not willing to swim in muddy waters. If the development of a company is not as expected, the investment chamber will stop the loss in time, so after Daniel Zhang resign as a director of Didi, the company's stock will usher in a decline.
How did Didi break the game
Since didi's main source of revenue is the user's taxi fee and the driver's commission, didi can completely improve the quality of the driver and the quality of the vehicle. In order to improve the quality and development direction of the entire industry as soon as possible, the relevant departments have already proposed the supervision of drivers and vehicles in major taxi apps. Today, 25 apps have not yet been listed, and the company can eliminate some vehicles with substandard quality or drivers who have not obtained professional licenses in a reasonable way. Maintaining user trust is a top priority.
In general, any consumer will cherish their personal privacy, and app should not challenge the user's bottom line in this regard. Didi's managers have felt very sorry, but there is no regret medicine in the world, the company's decision-makers' plan is related to the company's development, didi's development is full of uncertainties, but this is also completely Didi's self-pleading, know today, why should it be in the first place?
Cheng Wei and Liu Qing regretted not being at the beginning, and now Didi, can there be salvation?
Didi's ending is set? It was time for Cheng Wei and Liu Qing to face reality