Whether it is Didi Taxi or Green Orange Travel, they are still relatively famous. However, compared with the past, Didi Chuxing is definitely very far away. At the most brilliant time of Didi Chuxing, he occupied 90% of the market share of the entire taxi market. From the successful listing to the forced delisting, the development of this road can be said to be a big ups and downs. The market value of Didi Taxi has also evaporated by nearly 400 billion yuan, so that the current market value of Didi Chuxing is only 19 billion, and the most important thing is because Cheng Wei has taken the wrong three steps.
▲Cheng Wei
Didi takeaway
If a person's strength is not large enough to satisfy their own ambitions, then they must learn to curb their ambitions, and being responsible will only bring greater losses to themselves. Everyone knows that Didi Chuxing's main thing is online car-hailing, although his development along the way is indeed quite good, but because its development time is relatively short, and there are still many competitors in the market, it is not particularly stable, so in fact, the main thing Didi Taxi does is to stabilize its own development. But Cheng Wei did not think so, he wanted to enter the takeaway industry and share a piece of the pie from the hands of Meituan and Ele.me, but it was obvious that he could not well predict his comprehensive strength, as well as the development trend of the entire industry, and finally Didi takeaway also caused him a lot of losses.
▲Didi takeaway
Community group buying
In 2020, because of the impact of the epidemic on community group buying, it became popular. There are a lot of e-commerce platforms that have also joined this field. And Didi Chuxing once again wants to get a piece of it. Cheng Wei's ambition is not only this, he also wants to make achievements in this industry, it is best to be the first in the industry.
Therefore, Cheng Wei spent a lot of money on the development of community group buying, but in addition to achieving certain development at the beginning, it was also constantly losing money. After all, his competitors are also e-commerce giants like Alibaba, Pinduoduo, and JD.com, and such e-commerce platforms, they originally have their own platforms that can promote. In contrast, Didi Chuxing has more advantages. Therefore, if it is a protracted war, it will definitely not be able to withstand these e-commerce platforms.
▲Community group buying
Quietly go public in the United States
In June last year. Didi Chuxing quietly went public in the United States, so why say it was quietly? That is precisely because the news of Didi Chuxing's listing in China can be said to be uninformed. As a domestic enterprise to go to another city for listing, and then to the country to develop. Then I am obvious that they are not for the sake of listing, but to be able to cash out better, and Didi has continuously exploded some negative news before and after listing, resulting in the fact that Didi has not been listed for a long time, it has been ordered by the state to rectify, and the relevant APP has also been removed. At this time, the development of domestic online car-hailing can be said to be quite rapid, just like T3 travel, Cao Cao travel, and flower pig travel began to appear in the public's sight. When Didi Chuxing looked back, its market value had evaporated to only 19 billion.
Didi Chuxing
Conclusion
Among them, the biggest loss can be said to be the investor Sun Zhengyi. After all, he alone invested 12 billion, it can be said that he is very optimistic about the development of Didi Chuxing, at the beginning, didi Chuxing's development is indeed very rapid, the market value reached 80 billion US dollars. However, after Cheng Wei's three "reforms", it can be said that he has played a good card.
▲ Son Zhengyi
In fact, at the beginning, it was precisely because Cheng Wei was also an Alibaba monk, and didi Chuxing also developed quite well at the beginning, which is why Sun Zhengyi was very optimistic about him at the beginning. However, it is clear that in the end, Son Zhengyi paid by mistake.