Emgrand family "on the new" 100,000 yuan family car new year upgrade busy

What kind of comfort should a good national car bring? On this topic, the Geely Emgrand family has a full voice. Statistics show that since the launch of the first new car in 2009, the Emgrand family has won the first place in the sales of Chinese brand cars for nine consecutive years, with cumulative sales of more than 3.33 million units. Therefore, some people commented that as the pioneer and leader of China's independent brand "National Car", Emgrand has improved the quality of life of a whole generation of consumers.

Recently, the Geely Emgrand family's high-end car Emgrand L was listed, with the product attitude of "only doing high-end" launched flagship and supreme models, the official guidance price of 99,900 yuan and 109,900 yuan respectively.

"As a new high-end sedan launched by the Emgrand family, Emgrand L relies on BMA's new generation of modular architecture with high flexibility and ultimate space utilization, with more humanized high quality, more intelligent high technology, more energy and high value and more comfortable driving experience." The relevant person in charge of Geely Automobile said that from the perspective of vehicle quality, Emgrand L continued the champion quality gene of the Emgrand family, and fully absorbed the high-quality standards and leading technologies of the Glymos 4.0 era BMA global new generation modular architecture.

It is revealed that in the selection of materials, Emgrand L not only uses soft wrapping in 90% of the interior parts, but also carries the industry's first skin-friendly energy seat that has won the authoritative certification of the German Rheinland Agency, the surface is covered with light luxury suede material, the texture is delicate, and the seat adopts double hardness foam, sitting for a long time, and the wrapping is better. It is worth mentioning that the seat also took the lead in introducing the concept of Traditional Chinese medicine acupuncture points, equipped with the unique acupuncture point heating function of the same level to alleviate driving fatigue for users.

Thanks to the leading scientific and technological advantages of the BMA architecture, emgrand L is equipped with FOTA cloud upgrade as standard, which can achieve continuous online upgrades, taking the lead in opening the 100,000-level car FOTA intelligent era, supporting the continuous evolution and upgrading of the five major domains of the vehicle, such as power domain, chassis domain, body domain, ADAS domain, and infotainment domain.

"It can be upgraded remotely and instantaneously like computers and mobile phones, allowing users to always maintain a high-value experience that is always up-to-date and always new." The above-mentioned person in charge said that in terms of intelligent configuration, Emgrand L is also equipped with a rich advanced intelligent configuration such as 12.3-inch high-definition suspension central control screen, Geely Galaxy OS ecosystem, God's Eye 540 ° transparent chassis, rear intelligent monitoring system, trunk automatic induction opening, smart key remote control start, mobile phone App remote control and so on.

In terms of power, Emgrand L is equipped with a newly tuned 1.4T turbocharged engine + 8CVT gearbox combination, with a maximum power of 104 kW and a maximum torque of 235 N·m.

Emgrand L's "only do high matching" is also reflected in the creation of high-value modeling. As the first car in Geely's "Energy Storm" new design style, Emgrand L integrates the essence of classical Chinese culture with the energy of modern science and technology into product design by co-creating with users and inspired by the brilliant Dunhuang culture. It is revealed that in 2022, Emgrand L will also be equipped with Geely's world-class modular intelligent hybrid platform Leishen Zhiqing Hi · X, launched a hybrid version of the model.

In 2021, under the dual pressure of the global epidemic and chip shortage, independent brands have withstood the test. "In addition to the rising market share, the price and positioning of independent brand cars are also increasing, which is quite a collective rush." As Cui Dongshu, secretary general of the Passenger Car Market Information Joint Association, analyzed, only when more and more independent brand cars get rid of the previous labels of "low-end" and "cheap", can China's auto market achieve high-quality development. (China Youth Daily, China Youth Network reporter Xu Yajie)

Source: China Youth Daily client