Speaking of Mazda motors, I believe many people will think of the word "arrogant", without it, the firm price and the market environment are incompatible. When other car companies exchange price for volume, Mazda is not moved, of course, this is good and bad, good is that the brand tone up, but sales have not improved, the signs of market marginalization are becoming more and more obvious.
Especially after the faw motor mazda curtain, Changan Mazda obviously felt the need to change, change its attitude, change its sales strategy, and reduce prices for selling cars. In 2021, the cumulative delivery of 183953 results, although the year-on-year decline reached 14.27%, but you have to see the effect of the adjustment in the second half of the year, such as the Unxella car, from September to November, the number of vehicles exceeded 10,000, and the probability of December is also about 10,000, and a car supports half of the entire brand.
Unxella can stabilize the situation, in addition to the excellent strength of the vehicle, the price is also a very important factor, last October pulled down the entry threshold of the 2.0L version, the launch of the official guidance price of 129,900 automatic quality version. Not only that, but the price of other versions of Axela terminals can also be negotiated, and it is not impossible to discount eighteen thousand. Maybe Mazda also wants to understand, since it is going to compromise with the market, then simply, all will.
The biggest decline is the Mazda CX-8, which can be discounted to about 50,000 in some regions, and the powertrain of the whole series of 2.5L+6AT is very distinctive in this segment. In addition, Artez and CX-5 are also selling at a preferential price, the range is around 20,000, don't look at FAW Mazda is gone, after the price reduction Atez is still a cost-effective choice. Compromise with the market can only alleviate the problem, if you want to completely solve it, you have to start from the needs of consumers, look at the current car market, which model has the most explosive genes.
Yes, it is a pure electric vehicle product, even if how to adhere to the self-priming engine, or with the market changes and change, this Honda and Toyota know best, two pure electric SUV is about to go on the market. In fact, Mazda in the pure electric SUV, the action is a little faster than the Honda Toyota, CX-30EV has come, but from the root of the CX-30EV oil to power works. Mazda needs to show its technical advantages, needs to prescribe the right medicine, and prepares surprises in 2022.
This surprise may be the new model Mazda CX-50, some time ago, its domestic design patent drawings were exposed, which means that the future is expected to enter the domestic market. The appearance of the car is very good, a large number of flat lines outline the off-road style, although not as pure as the tank 300, tank 500, but the value of this is still good. What if the new Mazda CX-50 comes?