Sponsored by the Department of Intangible Cultural Heritage of the Ministry of Culture and Tourism and the Network Communication Bureau of the Central Cyberspace Administration, the 2022 "Culture into Ten Thousand Homes - Year of Live Video Broadcasting in The Hometown" was officially launched on January 10 (the eighth day of the first lunar month).
The activities are carried out in the form of online, and the intangible cultural heritage protection institutions, protection units and non-genetic inheritors in the areas where the annual customs intangible cultural heritage projects are located will be recorded with the camera of the intangible cultural heritage activities that are normally carried out under the requirements of epidemic prevention and control, uploaded to the platform activity area for centralized exhibition and broadcast, and support netizens to participate in filming, uploading, interactive exchanges. Douyin, Kuaishou, B Station, Weibo, Kugou and other participating platforms "Video Live Hometown Year" exhibition area was launched simultaneously.
It is reported that all provinces, autonomous regions and municipalities have strictly followed the local epidemic prevention and control requirements and formulated the activity plan, the activity prevention and control plan and the emergency plan of "Culture into Ten Thousand Homes - Video Live Broadcast hometown year" in their respective regions.
The Spring Festival and Lantern Festival are important traditional festivals for Chinese people. It is understood that there are more than 200 national intangible cultural heritage representative projects related to the Spring Festival and lantern festival in China, such as dragon dance, lion dance, New Year painting, paper cutting, lantern festival, temple fair, etc. Every year, the Spring Festival and Lantern Festival are important time nodes for communities and villages across the country to carry out intangible cultural heritage exhibitions and performances and folk customs activities. Holding the "Culture into Ten Thousand Homes - Year of Live Video Broadcast hometown" activity is of great significance for efforts to overcome the impact of the epidemic, give play to the role of intangible cultural heritage in comforting the soul and cohesion, set off the atmosphere of the 2022 Beijing Winter Olympics with a red and lively Chinese year, and inherit and promote china's excellent traditional culture.
Reporter: Zhou Wei
Image courtesy of the Ministry of Culture and Tourism
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