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Time can dilute a lot of things, Lenovo events seem to be the same, Lenovo has been silent, has made more and more people no longer pay attention to these events, but did not expect Lenovo to make a self-made public relations video clip, attracting more than a dozen official media to support.
It was again retweeted, and it was affirmed again, including Xinhua News Agency, but soon these official media deleted the forwarded articles. What's going on? Can Lenovo Liu Chuanzhi make the incident end?
Xinhua News Agency's voice
The image of Lenovo in the hearts of the world has quietly changed, and such a change can certainly not be formed in a day or two, and it is not one or two things that can overturn the impression of Lenovo in the minds of the world.
After all, no matter how to say lenovo is also a Chinese enterprise, and even for a long time has been named "the light of domestic goods", "national enterprise" and other titles, which shows that Lenovo has indeed been widely recognized by the public.
As for why Lenovo's reputation will appear in such a situation as it is now, everyone who wants to understand it understands it is nothing more than a series of questions raised by the famous scholar Sima Nan, coupled with the so-called voting events in the past, the inconsistency in the price of domestic and foreign products, the differential treatment of product recall programs at home and abroad, and so on.
More details do not need to be repeated, but Lenovo is definitely concerned about these situations. How to save the image in the hearts of the world is related to the future development of the situation, lenovo public relations specially made a promotional video.
The content roughly describes the achievements of Lenovo in these years, and finally makes a summary, saying that Lenovo has five major intelligent equipment production bases in the country, exceeding 40,000 jobs every year, and becoming the largest import and export enterprise in Anhui Province for 7 consecutive years.
As soon as this promotional video came out, it immediately attracted the attention of the official media, so it was almost the first time to forward comments. Among them, Xinhua News Agency suddenly stood up and spoke out, and also carried out a similar affirmative behavior on this propaganda video, which generally means that the power of science and technology has brought great changes, and eventually becomes a wisdom mountain and river.
What needs to be known is that Wisdom Mountain River is the name of Lenovo's self-made promotional video. Regardless of how the promotional video is doing, as far as the Voice of Xinhua News Agency is concerned, it immediately attracted the attention of the public.
Public opinion on the Internet has once again shown a one-sided trend, especially Lenovo supporters are "like a treasure", even the official media have spoken out for Lenovo, does it mean that the Lenovo incident has set the tone, and Liu Chuanzhi is fine?
According to some statistics, including Xinhua News Agency, a total of 18 official media have forwarded Lenovo's "Wisdom Mountain and River" promotional video, and they have also been accompanied by corresponding text topics. Although there is no very direct attitude, this series of forwarding behaviors has explained enough problems.
However, just when Lenovo supporters were still making a big fuss about this and promoting the setting of the tone, 18 official media such as Xinhua News Agency brushed and deleted the previous forwarded articles. What's going on?
Sima Nan took a stand on the official media
In the eyes of ordinary people, the position of the official media can be much more important than that of scholars such as Sima Nan, who are often authoritative media with organizational structure behind them, so any statement on the Lenovo incident will cause public opinion to discuss.
Originally, the outside world thought that the official media were supporting Lenovo, but as the official media deleted all the vocal content, it made the situation even more confusing. Sima Nan has been paying attention to the Lenovo incident, how could he not know about it?
On January 8, Sima Nan issued a long article analyzing the reasons why Xinhua News Agency and other official media urgently withdrew Lenovo videos. It believes that there are no more than two possibilities, one is that the association is self-defeating, and the timing is not good. The other is Lenovo's self-made PR short film, which is paid to be broadcast, and the result is hooked.
Whether Sima Nan's two analyses make sense is justified is the public's own judgment, but Sima Nan's analysis also involves a problem, that is, it has caused a negative impact.
Lenovo is now in the air of public opinion, a lot of event information is not positive, if it is at other times it is fine, no one will say anything. But in this case, anything that is related to Lenovo may be amplified under the influence of network public opinion.
For example, Xinhua News Agency, on the surface, is just a forwarded video article, without more deep meaning, but it still caused a lot of people to discuss, even Sima Nan also made a video specifically for this purpose, titled "Xinhua News Agency washed Liu Chuanzhi white?" ”。
It can be seen that in some cases, some things cannot be followed at will, otherwise it is really possible to be self-defeating. At this time, in order to eliminate the impact, the official media can only choose to delete and forward the article, even if it does not represent any position and attitude, it is better to remain silent.
Since the state media have deleted the video, it means that the Lenovo incident has not really set the tone, and whether Liu Chuanzhi is okay or not depends on further information.
As for how Liu Chuanzhi should make the incident end and let the public opinion storm return to calm as soon as possible, judging from the fact that Liu Chuanzhi has retired, it can only be changed with the same.
Keep silent, do not speak out at will, use time to dilute everything, let the public naturally forget the incident, so that the public opinion storm will naturally subside. But even so, when something similar happens again in the future, things will still be put up for discussion. Is this really what Liu Chuanzhi hopes to see?
summary
Lenovo made a video promotional video for itself, which attracted a number of state media to forward it, but quickly deleted the video. It can be described as a twist and turn, reversal and reversal. Lenovo wants to end here, it is estimated that we have to wait for a better time, when this time comes, leave it to time to give the answer.
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