Late at night on the last day of 2021, when the New Year's Bell is about to ring, some people have just watched the party and are ready to fall asleep, some people are calculating whether to play games all night or watch movies on the first holiday of the New Year. But on an APP called Oki Ya GO, a group of people are excited, nervous and anxious, because at 0 o'clock the APP will launch the first batch of 3D digital tide games in China that support animation and sound effects - "TV Chicken on TV".
TV Chicken on TV
At the ongoing Jiangsu Satellite TV New Year's Eve concert, TV Chicken, a virtual person (V-Life), who is loved by fans to call "Chicken Brother", has just completed the singing of the first large-scale party in his debut career. At Christmas 5 days ago, as the only non-female, non-humanoid V-Life, Brother Chicken successfully participated in the finals of Jiangsu Satellite TV's golden variety show "2060" and achieved excellent results. This winter is undoubtedly brilliant and warm for the chicken brother, yes, who said that V-Life must be a little sister, who said that V-Life must have gorgeous special effects, and what everyone likes is an interesting and funny soul. Fans love Brother Chicken so much, every video taken by Brother Chicken in the past 3 years has been dug out to share and spread, in addition to daily praise for Brother Chicken's cuteness, it is to ask the official when to do it, play out of the tide, and go out of the surroundings. But for the official who even the polygon surface number is carefully calculated, where is the funding and time to launch the periphery so quickly.
Chicken brother daily
So the TV chicken official made an important decision, the first time to launch 3D digital tide play peripheral. It was this decision that brought many people the unforgettable cross-Chinese New Year's Eve at the beginning.
1 hour before the launch, dozens of fan groups began to continuously brush the screen, some people were transferring party pictures, some people were urging the platform to hang up the product quickly, and more was speculating about what the 3D digital tide would be playing. At this time, the most nervous is the technical staff of Chong Ya GO, although the number of participants was roughly predicted by issuing the "Chicken Badge", but the original plan to purchase traffic will be released within a week, I did not expect that the people who received the badge are almost online at this moment, this is 12 o'clock in the middle of the night, if calculated by the number of nearly 10,000 badges, the upcoming server download traffic will exceed hundreds of G. Since the content assets were finalized a day in advance, there was no opportunity to pre-cache, the server bandwidth was almost certainly not enough, and the instantaneous pressure of NFT minting was also a test for the blockchain infrastructure, and there was no chance to scale at this time.
At 23:55, all users received the countdown to the upcoming launch of "TV Chicken on TV", the fan base boiled over, everyone was waiting for the first new form of 3D digital tide play in China, they were predicting what kind of auspicious number they would grab, the operation department Xiao Z simply shut down the enterprise WeChat, asked the small H responsible for technology over and over again, the system resisted?
0 point, the launch officially began, not surprisingly, the server card, more than half of the users found that the unboxing experience is slow or even timed out, repeated refreshes and further led to cpu load aggravation, small Z quickly opened the user comfort mode in all groups, many fans said that it is good to buy, and it does not matter if you open the box later. At this time, TV chickens, fans, and Oki GO are like completing the same task together, waiting for the connection to start decreasing, the system finally held back, and the release of traffic lasted for nearly 2 and a half hours.
TV chicken sales
After the TV chicken was released, users began to use a variety of functions including AR and exhibition halls to play TV chicken, social networking sites began to use "TV Chicken on TV" as a material creation post, AR punch card, tease dizzy chicken, sun uncrowned king, dubbing Fahai, watch the heart chicken sing "Love Loop" ... "TV Chicken on TV" has become the best entertainment method for TV chicken loyal fans, Xiaobian will often take each TV chicken out to play or project to the desktop, looking at the cute little yellow chicken, The mood always gets happier.
The sales of "TV Chicken on TV" were undoubtedly successful. If I remember correctly, this collection is also the only unlimited NFT digital collection officially sold in China. At a time when almost all major manufacturers are launching NFT collections and without exception using limited sales, "TV Chicken on TV" seems so special and Buddhist, which naturally aroused the interest of Xiaobian, so Xiaobian first contacted David, the head of Chong Ya GO, and the producer of TV Chicken is also the founder of Pinta Studio, Lemony, to understand the story behind this special NFT digital collection.
Editor: How did you decide to release such a 3D digital collection?
David: Chong Ya GO is a new digital tide play platform launched in November last year, our collections are 3D, the future of the Internet has begun to evolve to 3D, mobile phones, AR, VR will become the entrance to the next generation of the Internet, we believe that only 3D content can be suitable for the next generation of Internet presentation, the user's collection naturally needs to be compatible. Lemony and I are also friends for many years, after paying attention to the excellent performance of tv chickens in "2060", my first feeling is that TV chickens are too suitable for digital tide play, the image is clear, interesting, funny, and 3D V-Life, the effect it makes will definitely surpass the traditional tide play that can't move and can't make a sound, so I found Lemony and hit it off.
Lemony: When David came to me, I initially refused. At that time, I thought about doing entity tide play, but the process of exploring physical tide play was very tangled. For an animation content company, modeling is easy, but we have no experience in making models that can be factory produced. In terms of supply chain, mold opening, factory expansion, production scheduling, channel exploration, etc., are very time-consuming and labor-intensive. Not only that, the amount of money invested in the initial stage is very large (mold opening and material cost advances, etc.), and the timeliness is very poor (basically after 10-12 months). After listening to David's careful introduction, there are a few points that particularly impressed me, one, directly using our digital model and being compatible with our animation process; second, because it is compatible with our production process, it can accelerate the launch time with rocket efficiency to meet the needs of hot operations. On December 10th, we finalized the cooperation, 2 weeks later (December 24) on the line of the new tool "Chicken Badge", and another week (December 31) the blind box was all online, this efficiency is completely unimaginable in the traditional way; third, we can pay attention to the "content + gameplay" itself, rather than the long "supply chain" process; fourth, it is also very important that Oki GO can be compatible with AR to meet our fan sharing and companionship demands. Instead of me looking at other similar platforms, it's just a picture or a video, and the interactivity is hard to impress me. We finalized the in-depth cooperation on the day David came to introduce, and I am looking forward to the spark that can collide.
Editor: Why did you choose an unlimited distribution method when formulating a sales strategy, and other NFTs are limited?
Lemony: I think tv chicken digital tide play is the link between TV chicken and fans, and I don't want to shut out fans who like TV chicken by number. In addition, David and I have a high degree of convergence of understanding of digital tide play, we all feel that digital tide play carries the good memories of fans, all of them are contributors to content, so that TV chickens can settle in the virtual world for a long time, so that its fans can interact with TV chickens every day, so that every TV chicken has the identity of the virtual world, so that more fans can experience, which is very important, this thing will far exceed the economic value brought by the limit.
Editor: There is still a story, David, how did you impress Lemony? Can you tell us about your understanding of NFTs and metacosms?
David: Everybody's talking about the metaverse today, and Lemony and I have both worked on VR for a long time and are immune to the tech explosion and the first year, haha. The metacosm in my mind is not a technological definition but a time singularity, and at some point in the future, people will live in the 3D digital world for more time than they spend in the 2D Internet today, just like the point in time when AI surpassed humans in Go, and since then the gap between the two sides has become wider and wider. Since people will live in the 3D digital world for a long time in the future, most of today's objects and information will be 3D, and we do digital tide play to aim in this direction. I understand that the digital tide play is a trend toy presented in a 3D way, it can carry memories, events, hobbies, just like the achievement system in the game console, it can play, spread, share, can not be forged, take this "TV Chicken on TV" as an example, we provide fans with the TV chicken in 2021 highlight memories, it is of historical value, artistic value and emotional value, these values far exceed the short-term hype of the economic value, I also hope that through unlimited distribution, more fans will understand these values, not just pay attention to the scarcity of the collection.
Editor: If you say that historical, artistic, and emotional value exceeds scarce value, then why use NFTs and blockchain? Isn't it better and more convenient to use a database?
David: Good question, OkiGO's digital tide play is all based on NFT technology to support, NFT will help digital tide play bring three benefits. The first is long-lasting preservation, such as this "TV Chicken on TV" record is the TV chicken in the "2060" wonderful moment, it is very meaningful, just like commemorative coins or celebrity signatures, the fans held need to be permanently preserved, the blockchain is very suitable; secondly, it is not fake, no one can create this achievement that has accompanied the TV chicken to cross the year out of thin air, it belongs to the hardcore fans who accompany the growth of the TV chicken; the third is that the NFT can complete the cross-system token, For example, one day in the future, Lemony wants to summon the fans of the 2021 TV Chicken New Year's Eve to a party, he does not need to read the database of Chong Ya GO, as long as he reads the blockchain information, the original holder is the identity identifier, and use it as a party ticket.
Lemony: And then David went on to say, choosing the Rush GO platform, for those of us who do content, two points. First, we can through the blockchain technology, can be cross-platform, each platform can read the blockchain information, we can permanently track our fans, specifically, in the past we through Weibo, Vibrato, groups and other social networks to establish contact with fans, the data of each platform is not clear, the operation of students have to be particularly familiar with our fans, because they may interact on multiple platforms at the same time, data is difficult to unify management. After using NFT, we can more easily understand the needs of fans, more convenient to produce different content according to the preferences of different groups, improve the quality of content production, AND THE TV chicken has become a step closer to the NPC of the meta-universe, haha. Second, there is a business model, digital tide play gives us a benign and healthy way to contact fans, we put all our energy on "content + gameplay", fans get the commemorative items of their favorite idols, and the content can obtain healthy commercial returns. Here I have to advertise for the digital tide platform Oka GO, it is definitely a great partner for companies with strong content production capabilities.
Editor: Very attractive, it seems that digital tide play is a very interesting thing, TV chicken will release more digital tide play series in the future? Can David talk more about GO's future development plans?
Lemony: It must be. This time with Oki Go is quite beyond expectations, and the enthusiasm of everyone involved is so high that we did not expect it. What's more interesting is that I saw many of our fans take photos with OKI GO's AR function and TV chicken, and created a lot of interesting content. TV Chicken will try more ways to interact with fans in the future, through this cooperation, I realized the value of NFT, its underlying business logic is not only hype, NFT should have more room to play, to create more long-term value for fans' digital collection. We will also think carefully about the empowerment that new technologies bring to the TV chicken, hoping to make the TV chicken become the first digital playmate for fans to enter the meta-universe, of course, there will be a new series launched on Okiya GO in the future, and I also hope that David can develop more ways to play to make the new series more and more interesting. Secretly, our second phase of cooperation has begun, and we will design a more interesting gameplay, so stay tuned.
David: I understand that the future 3D digital world will not be like today's Internet is an abstract 2D information channel, it should be a visual, perceptive, interactive digital medium superimposed on the real world, it and the real world can be connected, can be interacted with in a natural way, we hope to be able to help users record their achievements, memories, hobbies in the real world, and visualize this information, bring into the 3D digital world, help users shape their own virtual personality, I hope that Oki GO can become the first experience of Gen Z to enter the 3D digital world. Of course, when the new system comes online, we will have enough servers ready, haha.
Lemony: I had to add a server, and the first two hours of the TV Chicken Digital Blind Box went on sale, I couldn't get in as a producer.
David: By the way, our company is raising money, and we want to serve more content companies and let them unlock the value of their content through Go. Through this collaboration with TV Chicken, I feel that this thing I did is particularly valuable to see that fans have obtained their favorite digital collections through the Oki Go platform and shared them on various platforms. Providing more content gameplay, strengthening backstage service capabilities, opening up the display value of collections through lighter AR capabilities, and expanding the scope of IP content cooperation are all things we are doing.
Editor: Okay, thanks Lemony and David!
After the end of this interview, Xiaobian took out the heart chicken to perform "Love Cycle" again, looking at the cute and mean TV chicken projected on the desktop through AR, I can't remember how many times this is the first time to open the game, if it can talk to me, it can be around me at any time when I put on the AR glasses, this may be the NPC of the virtual world that Lemony said. An unlimited number of NFT digital tidal games has caused so many stories, is it the hype that makes the NFT deviate from the essence, or the rush to make quick profits make the new technology a flood beast? It's a question worth thinking about, but fortunately, NFTs like "TV Chicken on TV" bring us new ideas. It is dawn after the end of the codeword, although the weather is still cold, but the purple morning glow has the breath of early spring, leaving the hype of NFT, perhaps the beginning of spring.