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Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times

On December 14, 2021, the 11th National Congress of the China Federation of Literary and Art Circles and the 10th National Congress of the China Writers Association opened in the Great Hall of the People in Beijing. Xi Jinping, General Secretary of the CPC Central Committee, President of the People's Republic of China and Chairman of the Central Military Commission, attended the conference and delivered an important speech. On December 25, 2021, General Secretary Xi Jinping replied to the artists of the National Drama Theatre, extending warm congratulations and sincere greetings to all cast and crew for the 80th anniversary of the founding of the National Drama Theatre and the 20th anniversary of its official establishment. The general secretary's important speech and reply to the letter have aroused heated discussion in the literary and art circles, and the national literary and art academies and troupes have learned the spirit, enlightened the mind, and promoted practice in various forms. Chinese art headlines are featured for readers.

Integrated and diversified comprehensive development, highlighting innovation and advancing with the times

Qingdao Performing Arts Group

The party's century-long struggle condenses the history of China's cultural progress, looking back at the centennial journey, the vast number of literary and art workers, under the leadership of the party, persist in keeping pace with the times, breathing with the people, sharing a common destiny, and connecting hearts, unswervingly plunging themselves into the cause of revolution, construction, and reform, and inspiring the people and invigorating their spirits with rich literary and artistic forms! In the new era, all the literary and art workers of the Youth Performance Group will surely bear in mind the spirit of General Secretary Xi Jinping's speech at the two congresses, walk with the party with one heart and one mind, walk in the same direction with the people, shoulder heavy responsibilities and shoulder the mission, make positive contributions in literary and artistic creation, literary and artistic activities, literature and art benefiting the people, and other aspects, and use the cultural creation of unremitting self-improvement and virtue to display the new atmosphere of Chinese literature and art and create a new glory of Chinese culture!

Qingdao Performing Arts Group is a large-scale state-owned cultural enterprise directly under the municipal government approved by the municipal party committee and the municipal government in July 2012, which is a comprehensive cultural industry group integrating literary and artistic performances, film and television production, theater operation, art training, cultural and creative development, etc., and is the largest state-owned performing arts institution in Qingdao. It administers the Municipal Song and Dance Theater, the Municipal Drama Theatre, the Municipal Peking Theater and other professional literary and art academies. The Group always puts social benefits in the first place, adheres to the people-centered creative orientation, and aims to "produce fine products, cultivate talents, build industries, and create brands", and has won the Five One Project Award, Wenhua Award, Taishan Literature and Art Award, etc. for many times. The following introduces the successful experience of Qingdao Performing Arts Group from four aspects.

Guided by the people's needs for a better life, we will create fine works of literature and art

"Literature changes depend on the world, and the rise and fall of the world depends on the chronology." General Secretary Xi Jinping once said that "literature and art are the clarion call of the times, which can best represent the style of an era and the most able to lead the atmosphere of an era." "Creating literary and artistic masterpieces to meet the needs of the people's better life has always been the goal of Qingdao Performing Arts Group.

Founded in 1960, the Song and Dance Theater has created and performed more than 1,000 plays (festivals) of various types, performed more than 10,000 performances, and enjoyed a high reputation at home and abroad.

Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times
Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times
Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times
Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times

The dance drama "Red Sorghum", adapted from the novel of the same name by Nobel Prize winner Mo Yan, organically integrates the rich dance vocabulary rich in Jiaozhou Song elements and the unique musical language of Shandong folk music with the theme of individual fate struggle, and perfectly presents the spirit of the original work on the stage. The play won many awards such as the "Wenhua Award" selected by the 14th Wenhua Awards and the "Five Ones Project" Excellent Work Award for the Construction of Spiritual Civilization!

Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times
Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times
Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times
Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times

The national opera "Ma Xiangyang Goes to the Countryside" expresses the theme of the era of "precision poverty alleviation" and is close to the real life of the masses. The play won many awards such as the 16th China Culture and Art Government Awards - "Wenhua Award".

Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times
Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times
Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times
Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times

National opera "The Nation. "Home" cuts from the perspective of "small people, big feelings; small angles, big visions", and interprets the energetic spirit of revolutionary romanticism. Over the years, the theater works have won dozens of national, provincial and municipal awards, and many national arts funds and the Ministry of Culture and Tourism have focused on supporting plays.

Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times
Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times
Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times
Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times

In addition to the Song and Dance Theater, the Drama Theatre and the Peking Opera House have also created and performed a large number of excellent works that the audience likes and conforms to the characteristics of the times, such as the drama "Family has a Heritage" and "Glorious People's Home", etc., and has won national, provincial and municipal awards such as the "Five One Project Award", "Wenhua Award" and "Chinese Drama Golden Lion Award" for many times! Truly sing for the people, dance for the people, and perform for the people!

Take the implementation of the strategy of rejuvenating the country through culture as an opportunity to cultivate artistic talents

In the face of the needs of the strategy of rejuvenating the country through culture and the in-depth advancement of spiritual civilization, Qingdao Performing Arts Group adheres to the principle of innovation, constantly deepens the reform of the cultural system and mechanism, attaches great importance to the cultivation of outstanding young Peking Opera talents, holds a ceremony for qualified young actors, invites famous artists to lead apprentices, greatly improves the artistic level of actors and the overall artistic standard of the theater, and strives to carry forward and revitalize the development of national art, and cultivate outstanding artistic talents with both moral and artistic integrity.

Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times
Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times
Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times

In recent years, he has created and staged nearly 100 classic plays such as traditional Peking Opera "SwallowIng Wu Hate", "Chu Han Zheng", "Dragon and Phoenix Chengxiang", "Yangmen Female General", "Red-maned Horse", "Silang Visiting Mother", "Qin Xianglian", "Yutang Chun", "Bao Longtu" and so on, and won many national, provincial and municipal awards such as "Five One Project Award", "First Prize of China Peking Opera Arts Festival", "Excellent Performance Award of National Children's Drama Outstanding Repertoire Exhibition", etc. The Jingyun Small Theater under the Peking Opera House creates and performs a large number of small theater Peking Opera and experimental dramas that are popular with contemporary young audiences, providing a platform for entertainers and Peking Opera lovers to practice and learn.

Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times
Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times

In response to the strategy of rejuvenating the country through culture, we should start with culture to benefit the people. To this end, Qingdao Performing Arts Group specially launched the "Huimin Cinema Line", an island city performance brand, and opened the "Youth Performance Card" bar, which will send the greatest benefit to the audience, charge 150 yuan to enjoy 600 yuan of value-added tickets, so that more people have the opportunity to enter the theater, contact excellent plays, and enhance cultural self-confidence. The theater has created and performed dozens of performances such as the dance special evening of "Dancing Youth"; symphonic concerts such as "Oscar Golden Song" and "Miyazaki Anime Audiovisual"; the symphonic children's drama of "Victor the Trickster" series, the national concert of "Chinese Dream", the theme party of "Tribute to the Republic" classic opera fragments, the original children's drama such as "Big Lazy Cat" and the chorus concert of "Long March Suite Song". The shows were full at the box office and the audience was well received!

With the goal of strengthening the local performing arts industry, we will help the development of the island city

The performing arts industry also bears the responsibility of contributing to the economic benefits of the region, and Qingdao Performing Arts Group has the courage to innovate and practice, and has always struggled and tried to strengthen the performing arts industry. Over the years, the Song and Dance Theater has participated in the organization, planning and undertaking of various large-scale festivals at the provincial and municipal levels for many times, successfully held the previous Qingdao International Beer Festival, Ocean Festival, Heze International Peony Festival, the opening ceremony of the 2008 Olympic Sailing Games, the large-scale literary and artistic performances of the SCO Summit, many times invited to participate in the recording of large-scale evening parties such as CCTV Spring Festival, New Year's Day, and National Day, the creation and rehearsal of large-scale sitcoms and dance dramas "Building Dreams" celebrating the 40th anniversary of reform and opening up, and participated in large-scale literary and artistic performances such as performances celebrating the 70th anniversary of the founding of the People's Navy in 2019 He has accompanied the city leaders to visit 14 countries such as Deguo, the United Kingdom, and South Korea for cultural exchange performances.

Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times

Under the background of the post-epidemic era, Qingdao Performing Arts Group actively explored the industrial sector, and jointly with the Propaganda Department of the Qingdao Municipal Party Committee of the Communist Party of China, the Qingdao Municipal Bureau of Culture and Tourism, the Qingdao Federation of Literary and Art Circles, and the Qingdao Radio and Television Station hosted a large-scale live singer competition show of "The Song King on the Cloud LIVE SHOW". From the first issue on December 28, 2020 to the finals of the first season on November 25, 2021, the project successfully completed a total of six competition competitions in the first season; the overall cycle of creation and rehearsal was about one year, and the number of works presented was as high as 82; the total exposure of the first season of the live broadcast exceeded 2.3 million, and the total number of likes was more than 11 million times in Ai Qingdao and the official Douyin of "The King of Songs on the Clouds", and the total number of plays of the official Douyin topic "#云上歌王LIVE SHOW" exceeded 39.25 million times More than a dozen local media in Qingdao have carried out extensive reports on the project, with a total of more than 80 articles. Sina, Tencent, Phoenix News, Sohu, Interface News and other more than 300 media reprinted more than 290 times the competition.

This is a new attempt to light up the city's night economy, but also a positive exploration and practice of media communication, the project closely focuses on the goal of building Qingdao into an open, modern, vibrant and fashionable international metropolis, cohesion, will strive to achieve the appreciation and preservation of state-owned assets, and effectively promote the in-depth development of media integration!

With the responsibility of vigorously developing literary and artistic undertakings, we established the group brand

General Secretary Xi Jinping once said that "the cause of literature and art is an important cause of the party and the people." "Qingdao Performing Arts Group has always taken this as its guide, and has invested a lot of time and energy into the creation of original works and established the group brand. Since 2018, the Group, together with the Publicity Department of the Qingdao Municipal Committee of the Communist Party of China and the Qingdao Municipal Bureau of Culture and Tourism, has hosted the high-end Peking Opera performance activity of "Fashion Qingdao Qingdao Opera", which has been held for three consecutive years. Invited the National Peking Opera, Beijing Opera, Tianjin Peking Opera and many other domestic first-class theater troupes of famous Peking Opera performance artists to join the performance, the public response was enthusiastic, there was a hot scene that was difficult to find, which greatly promoted the prosperity of qingdao Peking Opera market, and will also be built as an influential high-end Peking Opera performance brand in the country.

Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times
Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times
Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times
Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times

Qingdao Drama Theatre first launched the "Children's Drama Parent-Child Theater" in 2005, and after 15 years, the "Qingdao Drama Parent-Child Theater" has become a cultural business card of Qingdao City, and has created and performed more than 40 children's dramas such as "Snow White", "Aladdin's Lamp", "The Emperor's New Clothes" and so on. In 2014, the theater once again launched the "Annual Performance Plan" for the children's drama of The Little Theatre of Green Talk, and since its launch, it is difficult to find a ticket for each performance.

Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times
Xi Spirit • Panfeng | Qingdao Performing Arts Group: Integrated and diversified comprehensive development, highlighting innovation and advancing with the times

Since 2018, the theater has successfully held three Sessions of the Qingdao Children's Theater Festival. Relying on the "Qingdao Parent-child Theater" cultural performance brand, with Qingdao Municipal Drama Theatre children's drama as the main body of performance, the introduction of the top professional theater groups in China to join and participate, the repertoire covers children's drama, musical drama, dance drama, Peking opera, puppet drama and other art varieties, and at the same time carried out a series of activities such as children's drama workshops, children's drama summer camps, children's drama art experience days, children's drama script recitation meetings, etc., so that children can experience the artistic charm of children's drama in the process of participation. Over the years, the theater has also adhered to the creation and performance of high-quality plays and parent-child performances of children's dramas, insisted on highlighting social benefits, adhered to the public welfare performance of "letting go of hope", and performed more than 100 times every year in mountainous areas, into hope primary schools, into rural areas, into campuses, into communities, and into children's hospitals, making the group brand more deeply rooted in the hearts of the people.

Integrated and diversified comprehensive development, highlighting innovation and advancing with the times! Qingdao Performing Arts Group will unswervingly adhere to the leadership of the party and the state, adhere to the people as the center, unite the strength of the three courts, adhere to the brilliant stage, perform for the people, let the performing arts moisten the soul, bold innovation, enhance sustainable development capabilities, and run to a brilliant future!

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