Quancheng straightened out the operation mechanism of literary and artistic creation| the academy group is the tree, the performance is the root

▲ The children's drama "Childhood" created by the Jinan State-owned Literary and Art Academy Troupe was widely acclaimed and photographed by Su Rui

The Culture and Tourism Bureau of Jinan City, Shandong Province, recently organized a symposium on the exchange mechanism of the internal management mechanism of the municipal state-owned literary and art academies. The meeting revealed that this year, Jinan will create a "Quancheng Big Stage" performing arts brand from the perspective of helping the integrated development of culture and tourism. Among them, an important measure is to take the city theater as the main performance position, further improve the subsidy system for theater performances, support art academies and troupes, especially various opera groups, to carry out resident performances, enrich the cultural life of citizens, and attract more foreign tourists. As the capital city of Shandong, Jinan has unparalleled literary and art academy resources in other prefectures and cities. Local opera, children's drama, acrobatics and other literary and art academies and troupes have great advantages in development, at present, how to accumulate thick and thin hair, in the new era to show new deeds? The Jinan Municipal Bureau of Culture and Tourism proposed to adhere to the performance as the center and promote the improvement and upgrading of the whole chain mechanism of literary and artistic creation and production.

Dare to ask the market for benefits

In the northwest of Jinan City, Quancheng Oulebao International Tourism Resort enjoys a wide range of popularity in Jinan. On holidays, tourists flock to visit. The performance project of Jinan Acrobatic Troupe in the resort area is very popular with tourists.

According to the person in charge of the Jinan Acrobatic Troupe, focusing on the consideration of long-term development, the Jinan Acrobatic Troupe plans to cooperate with the Quancheng Oulebao International Tourism Resort this year to form a performance operation agency to carry out all-round, in-depth and high-standard planning and management of scenic performance projects, and strive to become a new highlight of Cultural Tourism in Quancheng.

Dare to seek benefits from the market is the road that the Jinan Acrobatic Troupe has insisted on for many years, and it has also provided enlightenment and reference for the development of jinan's state-owned literary and art academies in recent years.

Xi Liang, secretary of the party leading group and director of the Jinan Municipal Bureau of Culture and Tourism, said that performance is the basic value of the existence of the theater troupe and the most reliable and authoritative touchstone for the stage repertoire, and it is necessary to realize the organic unity of the "two benefits" of the stage repertoire during the performance and only in the performance, and truly realize the fundamental purpose of the state-owned theater troupe to serve the people and serve socialism.

In recent years, Jinan's state-owned literary and art academies and troupes have always put social benefits in the first place, with deep affection and friendship for the people, completed the literary and artistic performance activities for the benefit of the people such as "public welfare performances go to the grass-roots level" and "operas enter the campus" with quality and quantity, and took the initiative to undertake the "one drama a year a year in one village" free drama delivery project, to ensure that excellent plays are delivered to the people and enrich the cultural life of urban and rural residents.

In 2021, the Jinan State-owned Literary and Art Academy organized more than 1,600 performances for the benefit of the people, such as the "Quancheng Grand Stage", and nearly 6,000 performances in the countryside. The relevant work plan of the Jinan Municipal Bureau of Culture and Tourism proposes that this year, the local government will continue to hold the "Drama Gathering Weekend" at the Beiyang Grand Theater and the Laiwu Zizi Performing Arts Theater, the Jinan Children's Art "Parent-child Theater" in the Baby Theater, the Acrobatic "Powder Ink Theater" at the Railway Cultural Palace, and the "Qushan Art Sea Star Music Festival" at the Municipal Cultural Center. At the same time, the renovation of the MingQu Pavilion in Daguanyuan will be completed as soon as possible and the "Happy Sweet Foam" performance will be resumed.

Focus on the main business to practice internal skills

Producing talents and producing fine works is the mission and responsibility of the state-owned literary and art academies. In the past few years, Quancheng has focused on building a "cultural Jinan" city brand, giving full play to the advantages of rich literary and artistic resources, on the one hand, increasing the supply of benefits to the people, on the other hand, promoting the literary and art academy group to practice internal skills.

Since March, Jinan Children's Art Theater has arranged a number of children's drama performances, and the box office pre-sales of each performance are very optimistic. But a sudden wave of the pandemic disrupted plans. In desperation, Jinan Children's Art Theater launched an emergency plan to refund the sold performance tickets.

"In the past two years, under the background of the normalization of the prevention and control of the new crown pneumonia epidemic, we have established a perfect emergency response mechanism. I believe that after the epidemic, the audience's confidence in Jinan Children's Art has not diminished. Ren Xiaoping, head of the Jinan Children's Art Theater, said that at present, the theater is making every effort to create a red-themed drama "Hero Mountain", and all the cast and crew are very enthusiastic about rehearsing, in order to create a work that can be retained and shouted loudly, and present a gift for the 20th National Congress of the Party.

Previously, Shandong Province held an artistic creation conference, requiring theaters and troupes in various countries to take performance as the central link, revitalize performance resources, enrich performance content, improve performance quality, and expand performance influence. It is necessary to strengthen the awareness of the integration of creation and performance, fully consider the performance needs at the beginning of the establishment of the high-quality repertoire, strive to develop diversified versions at different levels and different scales, strictly control the cost of performance, and improve the adaptability of performance. Zhi Liang said that the original repertoire is a sign of the development of art in each era, and it can best reflect the innovation and creativity of the literary and art academy. In the creation of stage art masterpieces, Jinan City requires all literary and art academies and troupes to organically combine the "flexible introduction" of art masters, the co-construction and sharing of provincial and municipal cultural resources, and the excavation and cultivation of their own talents, and concentrate on creating a number of new modern dramas and historical dramas. While grasping big dramas, we should pay attention to the rehearsal of excellent small plays and the creation of high-quality programs in order to better respond to the requirements of the times.

Cultivate new ideas of the times

A key to deepening the reform of state-owned literary and art academies and troupes is how to establish a scientific and perfect evaluation system. Some industry experts said that in the past, although there were requirements for theater troupe performances, they lacked a response to the audience's response. The development of literary and artistic undertakings in the new era and the pursuit of social benefits are prerequisites. According to the person in charge of the Art Department of Jinan Municipal Bureau of Culture and Tourism, the nature of the second-class public welfare institutions determines that the Jinan Municipal Literary and Art Academy group must take the road of development of operating and generating income. How to effectively open up the performance market and carry out operations and generate income is an important task for all theaters and troupes at present and for a long period of time to come.

Jinan City proposed that state-owned literary and art academies and troupes should adhere to the strategy of "taking the initiative to go out", while doing a good job in the market-oriented operation of high-quality plays and generating income from performances, they should continue to enrich the means of income generation, broaden the channels of income generation, extend the income-generating industry chain, and revitalize all kinds of performance resources through different methods such as project cooperation, social training, equipment leasing, and talent output.

This year, the reform of Jinan's state-owned literary and art academies will also make efforts to deepen the marketing of performances. It is understood that this year, Jinan's state-owned literary and art academies plan to strengthen the research on the characteristics and laws of new communication carriers in the 5G era, focus on the maintenance of member marketing, strengthen communication capacity building, explore and promote the online and offline transformation of online traffic, and strive to create a new pattern of publicity and marketing of hospitals and groups. Strengthen the construction of the marketing team, actively cultivate its own marketing personnel, explore multi-channel cooperation mechanisms such as outsourcing and entrustment, and strive to expand the performance market, increase the number of performances, and increase performance income.

April 7, 2022 "China Culture News"

Special reports were published on the 5th edition

"Quancheng Straightens Out the Operating Mechanism of Literary and Artistic Creation——

The troupe is a tree, the performance is the root"

Editor-in-charge: Chen Xiaoyue