On the morning of May 10th, the signing ceremony of the IP authorization between Expo Animation and Baotu Spring Wine was held at the headquarters of Shandong World Expo Animation Group located in Huaiyin District.
Baotu Spring Liquor industry spent money to win the exclusive authorization of animation images such as "Quancheng Anti-epidemic Heavenly Group" Xin Shuyi, Li Qingzhao, Qin Qiong and so on in the liquor industry. Baotu Spring Liquor industry spent money to win the exclusive authorization of animation images such as "Quancheng Anti-epidemic Heavenly Group" Xin Shuyi, Li Qingzhao, Qin Qiong and so on in the liquor industry. Li Zhao, member of the party group of Jinan Municipal Bureau of Culture and Tourism, Ma Zishun, director of the Copyright Department, and Sun Mingbo, deputy director of the Culture and Tourism Bureau of Huaiyin District, witnessed the signing of the contract.
Recently, Jinan's "Xin Abandoned Disease, Bian Que, Qin Qiong, Li Qingzhao" "Quancheng Anti-epidemic Heavenly Regiment" theme nucleic acid stickers have become the hottest topic of nucleic acid testing in the country, the series of stickers have been on the major platform hot search for many times, known as the "ceiling" of nucleic acid stickers, in stimulating citizens' enthusiasm for nucleic acid testing, empowering the whole people to fight the epidemic, spreading Jinan's excellent history and culture, etc., and practicing the "soft power, strong provincial capital" strategy determined by the Municipal Party Congress with practical actions.
The popularity of the animation image of the "Quancheng Anti-epidemic Heavenly Group" has attracted the attention of many industries and enterprises in Jinan. How to use this set of "fire out of the circle" animation image to empower the development of traditional industries through culture and cultivate new momentum for enterprise development has become their new thinking. Jinan Baotu Spring Brewing Co., Ltd. preemptively took action and conducted an emergency docking with the copyright owner, Shandong World Expo Huachuang Animation Media Co., Ltd., and negotiated cooperation in less than a day.
Xing Xianqing was interviewed by the media
Xing Xianqing, member of the Provincial Committee of the Chinese People's Political Consultative Conference and chairman of Baotu Spring Wine, said that this money is worth it! In his view, for traditional industries to be transformed and upgraded, products must shift from low added value to high added value. As a leading enterprise in Jinan's liquor industry, the main business indicators in the future may no longer be the production and sales of liquor, but to make liquor rich in more cultural connotation and spiritual content. The animation image of the "Quancheng Anti-epidemic Heavenly Group" series suddenly exploded, which has been deeply rooted in the hearts of Jinan citizens and has become a cultural phenomenon during the anti-epidemic period. Optimistic Jinan citizens also combined their successive appearances with wine culture, and created passages such as "the main and deputy escorts each bring three cups, and the three accompanying four companions bring another circle", which is a rare opportunity to combine traditional culture, animation images and liquor products.
Xing Xianqing said that yesterday the epidemic in Jinan was "cleared to zero", the victory of the fight against the epidemic was in sight, the hotel dine-in food also began to be released in an orderly manner, and we Jinan people celebrated the success of the fight against the epidemic and drank our own wine in Jinan, which had both culture and hot spots.
Wang Zhenhua was interviewed by the media
Wang Zhenhua, chairman of Expo Animation, said that he did not expect Baotu Spring Wine Industry to have such a great boldness and vision, and the licensing cooperation was talked about very smoothly, which is the largest AMOUNT of IP copyright authorization business of Shandong local animation enterprises so far, which has boosted the transformation and upgrading of traditional industries in animation copyright empowerment in our province, which is of landmark significance. In the future, they hope to integrate the resources of the upstream, middle and downstream cultural industry chain through commercial authorization, create excellent IP with strong cultural characteristics of Quancheng, help and empower the release of new vitality of traditional culture, fully promote the creative transformation and innovative development of Jinan's excellent traditional culture, and vigorously promote the transformation of new and old kinetic energy and the development of Jinan's cultural and creative industries to improve quality and efficiency.