Changsha Evening News on February 26 (all media reporter Yin Wei) "The magic mirror tells me, who is the most beautiful woman in the world? On the evening of the 26th, the red theater located on Zhongshan Road heard bursts of laughter, applause, cheers and screams, and the "Snow White" created by the Qindao Parent-Child Theater Company was staged here. As the only remaining signboard in Changsha's song hall industry, Qindao has optimized and adjusted the form of offline performances in recent years while grasping the two positions of online live broadcasting and offline performing arts, expanding the fields of children's dramas and local intangible cultural heritage, and launching a number of theater programs that are appreciated by both elegant and popular and suitable for all ages.
Accurate target group, parent-child audience into the song hall
On weekends, the performances of the Qindao Parent-Child Theater Troupe meet with the Star City audience on time. From "Snow White" to "Mermaid Princess", from "Pinocchio" to "Alice in Wonderland", perfect stage art, blurred stage boundaries, mysterious magical forests, eccentric wonderland creatures, powerful visual appeal... When these elements are combined, Koondo creates a fantastic fantasy world for the little ones.
"The first time I watched a children's drama with my daughter was on Qindao Island, the atmosphere was very good, and the baby was very happy. Especially at the end, you can also take a photo with Snow White and the seven dwarfs on stage, I think no little girl can refuse such a close contact, right? Ms. Wang, the audience, told reporters, "The whole performance is very exciting, the actors are very professional, the queen's acting skills are great, which scares everyone, and the dwarfs in doll costumes are very cute." More importantly, the story conveys positive energy such as friendship, kindness, justice, and courage, which is more thought-provoking for children, inspiring her to be strong, brave, and pursue her own happy life. ”
Qindao's transformation into children's drama began in September 2016. Against the background of the landslide of the Changsha Song Hall at that time, Qindao, as a survivor, was also moved from the Helong Stadium to the Red Theater, and the scale of the theater was greatly reduced from 3,000 seats to 800. Due to the decline of traditional song hall formats, Qindao actively transformed during this period, combined with the scale of the theater to adopt the strategy of "creating 'small and fine' boutique cultural consumption products", the first target is children's dramas and other programs with specific target audience groups. In the same year, Qindao's "Alice in Wonderland" officially met with the audience.
Since the scale of the theater has been greatly reduced, the audience can enjoy the performance on the stage at close range, so Qindao Children's Drama has attached great importance to interaction with the audience from the beginning of its birth. For example, in "Alice in Wonderland", there is a crazy hat tea party, the Qindao version is changed to a birthday party that is easier for children to understand, and the actor who plays the crazy hat will invite the children to the stage to celebrate their birthdays together. This interactive design is especially popular with children.
After years of development, Qindao has now reserved 6 children's dramas, of which 3 programs tour more than 50 cities across the country.
Deeply cultivate Huxiang culture and show the style of Changsha, an internet celebrity
In addition to the newly opened children's drama market, the traditional brand "Qindao Night" has not fallen. In recent years, Qindao has actively excavated local intangible cultural heritage elements and created a number of programs such as "Impression of Black Tea" and "Embroidery Xiaoxiang". The latest achievement is the musical short play "My Xiangjiang Soul of Changsha", which premiered on December 24 last year.
The reporter met Liu Shurui, a young full-time director of Qindao, in the background. Talking about the original intention of the creation of the short play, he told reporters: "Hunan, the people are brilliant, Changsha, the aura shines. The water of the Xiangjiang River has given birth to generations of Huxiang people and witnessed everything that happened in this soil. It is this bowl of Xiangjiang water that bears witness to Qu Yuan's patriotic heart, and it is difficult to swallow and mourn to plunge into the Xiangjiang River to follow Xiangjun; it is this bowl of Xiangjiang water that has given birth to an ancient and brand-new cultural business card of Huxiang culture- Jiangyong Nüshu, which is open to a different bloom in the hundred gardens of Huxiang culture, and is the tender release of Huxiang culture; it is also this bowl of Xiangjiang water that has nourished the indomitable revolutionary spirit of Hunan people, sounded the revolutionary horn, and poured out the style and prosperity of the great man... All in all, it is this endless water of the Xiangjiang River that moisturizes the people of Huxiang and gives birth to a city of Internet celebrities and a city of Internet celebrities. The soul of the Xiang River, the root of the Lake Xiang! ”
The first half of "My Xiangjiang Soul of Changsha" focuses on the national trend that is quite popular among young people nowadays, with Changsha bullet words as a string of leads across ancient and modern times, telling Qu Yuan's great love in the form of the fusion of Xiang opera recitation and dance, and showing the world of women's books with the integration of Nüshu text and music and dance, of which the Changsha bullet words part specially invited Wang Zhimin, the young non-heritage spokesperson of the national tide and the personal guidance of Peng Yankun, a changsha bullet word master, to participate in the creation. The second half of the performance highlights the sense of modernity and fashion, sings the glory of the red martyrs in the Xiang land of Huxiang from the perspective of modern people, and finally presents a city full of vitality and trend with the unique elements of the internet red Changsha. Liu Shurui said that the heavy taste and diversification of Xiang are the characteristics of the new program.
"Changsha Song Hall was born in the soil of entertainment, but only the blessing of culture can be stable and far-reaching." Liu Shurui said that the times are developing, the audience's cultural consumption demand is also constantly improving, Qindao will continue to draw nutrition from the long-standing, broad and profound Huxiang culture in the future, polish the "My Changsha" series of IP, and promote the transformation of the song hall format from popular culture to elegant and popular appreciation.