The highest prize in a single event is 20,000! Jinan Global Solicitation of "East Asian Cultural Capital Jinan" LOGO

Qilu Evening News Qilu one-point reporter Cheng Lingrun

On January 2, Qilu Evening News Qilu One Point reporter learned from the Jinan Municipal Bureau of Culture and Tourism that on the first day of the new year, the Jinan Municipal Bureau of Culture and Tourism issued a "solicitation order" to publicly solicit the image of the logo visual system, theme slogans and activity ideas of the "East Asian Cultural Capital • Jinan" for the world.

It is understood that the deadline for the collection of the activity is February 28, and the maximum reward for a single item is 20,000 yuan.

Solicit LOGOs, theme slogans and event ideas

It is understood that the "East Asian Cultural Capital Jinan" LOGO visual system image collection: including Chinese "East Asian Cultural Capital • Jinan 2022", English "2022 CultureCityof EastAsia · JiNan" standard word and combination of graphic and standard word.

The image of the LOGO visual system should integrate the brand image of "East Asian Cultural Capital" with the spirit of the times such as Jinan's historical and cultural heritage, city brand characteristics and Yellow River cultural promotion, etc., reflecting the international temperament of the city;

At the same time, it should have a clear theme, high recognition, profound meaning, visual impact and artistic appeal, reflect the international first-class level, and be suitable for use and promotion on a variety of occasions and carriers, including but not limited to new media, print advertising, environmental signs, office supplies, uniform etiquette, cultural and creative products, etc.;

Comply with the provisions of current laws, regulations, norms and the technical requirements of this collection.

The theme slogan of "East Asian Cultural Capital • Jinan Activity Year" requires the theme to be prominent, in accordance with the purpose of "East Asian awareness, cultural integration, and mutual appreciation", highlighting the consensus of "symbiosis, innovation and harmony", and at the same time reflecting Jinan's long history, innovative and open urban temperament and the spirit of the times, with strong affinity, appeal, attraction and impact;

The theme slogan fits the main idea, the text is concise, the sentence style is neat, the characteristics are distinctive, catchy, easy to read and remember, and it is convenient for publicity and promotion; each slogan does not exceed 12 words.

At the same time, Jinan openly solicits ideas for the "East Asian Cultural Capital Jinan" activity for units or individuals with the ability to undertake related activities.

All projects that are in line with the theme of "East Asian Awareness, Cultural Integration and Mutual Appreciation" in the East Asian Cultural Capital, which are conducive to promoting the development of Jinan's cultural heritage and enhancing the city's international influence, can be declared, including but not limited to performing arts exhibitions, academic seminars, sports events, tourism promotion, festival celebrations, economic and trade negotiations, cultural and creative products, etc.

The maximum reward for a single item is 20,000 yuan

The submission process of the works is all realized online, and the applicants need to send the "Application Form" (Word version), the signature scan version and the work to the mailbox [email protected], and indicate the application category, such as the visual system image of the "East Asian Cultural Capital Jinan" Logo or the theme slogan of "East Asian Cultural Capital Jinan". Contact: Ms. Liu 17615838509.

After the end of the collection, the organizing committee will select a certain number of outstanding works through a combination of expert review and online voting to give financial awards and honorary certificates. Among them, the "East Asian Cultural Capital Jinan" LOGO visual system image has 1 first prize, 2 second prizes and 3 third prizes, with prizes of 20,000 yuan, 5,000 yuan each and 2,000 yuan each. The theme slogan of "East Asian Capital of Culture, Jinan" will select 5 selected awards, each with a reward of 1,000 yuan, and the final recruitment of promotional slogans will receive a prize of 5,000 yuan.

"East Asian Cultural Capital" is an international cultural city naming activity co-founded by China, Japan and South Korea, and is also the flagship brand and important platform for cultural exchanges between China, Japan and South Korea, since the launch of the "East Asian Cultural Capital" selection in 2013, 1-2 cities in each of the three countries are selected as "East Asian Cultural Capital". As the selected city of "East Asian Cultural Capital" in 2022, Jinan will jointly hold the "East Asian Cultural Capital" activity year activity in Wenzhou City, China, Oita Prefecture in Japan, and Gyeongju City in South Korea.