In 2021, major cultural institutions are further trying to promote themselves and enhance interaction and communication with the public in a "online experience" way. The epidemic prevention and control pressed the "fast forward button" for the museum live broadcast.
"Digital Forbidden City" has attracted 5 million netizens to "visit the Forbidden City"
On December 21, 2021, version 2.0 of the "Digital Palace Museum" Mini Program jointly created by the Palace Museum and Tencent was launched. The "net red" of the Broken Rainbow Bridge, which is full of economy, officially took up his post, took the audience to visit the Palace Museum, and revealed the past of the Forbidden City. In addition to the newly hired "tour guide", the Mini Program also optimizes and adds practical sections such as online ticket purchase, exhibition reservation, and in-courtyard shopping. At the same time, more accurate open area route navigation, visiting comfort index and other important open service functions are added, allowing users to view the comfort level of the main open areas of the Forbidden City in real time, and 7 interesting "customized tour routes" are built-in.
"Cloud Tour" museum, in many ways have a better experience
In fact, the "Digital Forbidden City" was launched a year ago on the occasion of the 600th anniversary of the Forbidden City, and it will become more popular in 2021, and 5 million netizens have taken this opportunity to "travel to the Forbidden City". Some "cloud travel" experiences are far from being comparable offline, such as being able to appreciate the details of ancient famous paintings on the Internet with hundreds of billions of pixels.
On International Museum Day 2021, the Guangdong Provincial Museum broadcast live screencasts
Entering 2021, the live broadcast of the museum has reached a climax. Taking the Guangdong Provincial Museum as an example, there will be 30 live broadcasts in 2021. The theme of International Museum Day 2021 is "The Future of Museums: Restoration and Reinvention", which explores new directions, new models and new solutions for the development of museums. On that day, China's museums adopted a communication method that integrated online and offline, and key activities were broadcast live on the Internet.
The live broadcast of the museum and the "cloud tour" use new technologies to show the heritage and charm of culture, which not only maximizes the integration and development of cultural resources, but also adapts traditional culture to the development of the new era. Cloud travel can not only narrow the distance between people and museums, but also reduce the cost of people's access to information and meet people's travel needs; on the other hand, it also promotes museums to better "go out", be closer to the audience on the new media platform to publicize themselves, expand more communication channels and dissemination content, and at the same time provide cultural services, they can also harvest the economic benefits of cultural and creative products through live broadcasting, and the future development can be expected. (Xu Xiaolei, Chen Qianqian)