When Ji Kr announced at the beginning of the new year that its second monthly delivery reached 3796 units, an increase of 88.7% month-on-month, the new electric vehicle brand that started with the "four two belts and two kings" finally established its market position as "the high-end new energy vehicle brand with the fastest sales volume breaking 3,000 a month".
However, since the brand release on April 15, 2021 and the opening of the first product for pre-sale, Extreme Kr has been in the center of the controversy.
One aspect of this is positive. From the beginning of the layout investment seven years ago, it took 5 years to invest more than 20 billion yuan to build the SEA haohan architecture, set up an electric vehicle research institute, build a smart factory, until the release of ZEEKR 001, the brand charm and product strength of Extreme Kr have indeed impressed many people, laying the foundation for today's and even future achievements. Its ability to achieve a month-on-month increase in delivery in the midst of controversy is based on this, after all, the product is really fragrant.
On the other hand, there is constant questioning. Although it was born from traditional car companies, behind which there is an industrial foundation and resource advantages accumulated by Dajili in the past 35 years, But Extreme Kr is an independent enterprise, a new brand, an innovative user organization and business model to operate independently, and it is normal to encounter ups and downs in the growth process, and a series of events also show that Extreme Kr is still young and has a lot of room for growth.
But on either side, The original intention of Extreme Krypton to become a "user-oriented enterprise" has not changed. Whether it is in the face of user doubts, Congcong personally went down to understand the situation, solve problems, or the response speed and response attitude to the questions, or the 342 optimizations achieved by the mass production car relative to the concept car, and the more than 60 product experience improvements based on user feedback suggestions in the case that the configuration and calibration have been locked, all of which are to improve the user experience as much as possible.
The same is true in the face of the problem of national replenishment in 2022. 30% of the subsidy float will naturally be passed on to consumers, but how to pass on, how much to pass on depends on the attitude of each car company. The practice of extreme krypton is the most commonly used time-limited rights and interests of Internet companies, on the basis of the overall rise in car prices, to minimize the user's car purchase pressure and improve the pleasure of car purchase.
Just a few examples. In the 2022 Spring Festival car purchase rights limited to effective from January 1, 2022 to February 28, 2022, users of the scheduled WE edition can enjoy the "Stardust Red Car Paint + Piano Black Sports Component" or "Smart Massage Seat Comfort Set + Co-Pilot Ventilation" limited optional package, some of which require additional money in 2021.
In the YOU version of the lifetime free charging rights, in addition to the 400-degree free charging quota per month of the extreme Krypton self-built charging system, users can also choose the free charging subsidy of 600 degrees per month for household charging piles, giving users full freedom of choice, and there is no strong purchase and strong sale to expand their charging system.
In addition, although the deposit expansion rights in 2022 were further reduced, down to 5,000 yuan to 10,000 yuan, the 15% down payment and the 3-year annualized rate of 2.99% low interest time-limited financial policy were indeed very fragrant, further reducing the car purchase threshold.
Probably because the 2022 New Year car purchase rights are really good, some car owners who ordered cars years ago have also had different interpretations of this. With a responsible attitude towards users, Extreme Kr officially announced that for the 2021 unlocked order of the Fixed users to open an opportunity to finally choose the right to buy a car, users can freely choose between the rights and interests of 2021 and 2022, and after choosing to re-select, production and shipment still follow the original order, without re-queuing.
At present, the cumulative delivery volume of Extreme Kr has exceeded 6,000 units, which takes just over two months, which is worthy of recognition in the extremely tight state of the global supply chain. Behind this figure, it reflects the systematic ability of Extreme Kr from production to delivery. As the production capacity of the factory gradually climbs, the number of krypton deliveries in a single month will be more and more in the future, and the delivery tasks will naturally become heavier and heavier, which will test the comprehensive operation ability of krypton users. How to achieve all-round satisfaction of users is a major issue thatKr must face in the future.