The government work report proposes to support the construction of a new type of public cultural space, and physical bookstores have great potential

On January 6, Mayor Chen Jining proposed in his government work report delivered at the fifth session of the 15th Municipal People's Congress to "support the construction of a new type of public cultural space and create a more attractive quarter-hour public cultural service circle." "Around how to transform and develop physical bookstores and better help build a new type of public cultural space, the delegates have made suggestions and suggestions.

Codeword Bookstore in Shang8 Far East Science and Technology Culture Park, Dongcheng District Infographic

The "Bookstore +" mode lights up public spaces

"Bookstores naturally have the attributes of public space, and this government work report mentions the construction of a new type of public cultural space, and bookstores should do a lot in this regard." Wang Bin, deputy to the Municipal People's Congress, chairman of the board of directors and secretary of the party committee of CITIC Publishing Group Co., Ltd., said that at present, some cities in China have begun to try cross-border cooperation between physical bookstores and public libraries, with physical bookstores providing high-quality content operations, and libraries providing open space, which not only enriches the collection resources, but also enhances the service value of both libraries and stores.

Previously, Dongcheng District issued the city's first "four advances" special support policy to guide and support physical bookstores to enter shopping malls, buildings, communities and parks, further pointing out the development direction for physical bookstores. Wang Bin said that when introducing physical bookstores to operate public cultural spaces, the government does not provide public spaces to enterprises for free use, but guides them to continue to revitalize the space through policies, continuously improve the matching degree of supply and demand of public cultural services, and meet the needs of the public. "If a reading space is not of high quality and the public is not satisfied, then it has no value to last forever." In terms of specific cooperation models, the government can provide some policy guidance to encourage diversified exploration.

Bookstore Transformation into "Urban Cultural Parlor"

"Bookstores can't just sell books, if you just buy books, readers can solve it online." The reason why you must come to the bookstore is that you can feel the service that is not available in the online store and enjoy a unique experience. Zhu Tao, deputy to the Municipal People's Congress and deputy secretary of the party committee and general manager of Xinhua Bookstore, believes that the scene advantage of physical bookstores is not available in online stores, which points out the direction for the transformation of physical bookstores, that is, to use books as media to create a comprehensive cultural consumption experience place, thereby enhancing the attractiveness of readers.

Physical bookstores are important cultural consumption places in the city, and they are also "cultural living rooms" that highlight the urban temperament. Cui Yong, a deputy to the Municipal People's Congress and founder of Zhengyang Bookstore, said that physical bookstores should actively explore industrial integration and high-quality development, draw nutrients from traditional culture, and empower urban renewal through high-quality cultural products. "Beijing is a national cultural center, integrating ancient capital culture, red culture, Beijing flavor culture and innovative culture. In terms of leading urban culture and lifestyle, physical bookstores should better realize their potential. ”

Attach importance to "Lizi" to do a good job in content operation

In recent years, Beijing has sprung up some "most beautiful bookstores" with a popular temperament, attracting people to punch in. In Cui Yong's view, although physical bookstores can attract a lot of heat in the era of social networks with "high value", bookstores should keep in mind that their main business is not to do punch-in attractions, but to operate books. "The beauty of the bookstore is not only in the appearance, but also in the connotation. Bookstores should not only make efforts in decoration, but also operate special public cultural services and do a good job in the most important 'Lizi'. ”

Wang Bin also said that no matter how the physical bookstore is transformed, it cannot be separated from its essential function, "I think that the 'incense' of the book beijing, the content value and spiritual power of the incense in the book." Bookstores still have to choose good books, and through the careful selection of the 'editor-in-chief' of each bookstore, they reflect their unique style and taste. While operating the content well, we must also work the dissemination of the content, such as inviting authors to hold lectures and activities, online interactive live broadcasts, etc. In terms of content dissemination, many physical bookstores are still a little weak, and it is necessary to plan more high-quality activities to make the fragrance of books drift farther. ”