As of December 2021, the "Beijing Winter Olympics Publicity Group" has carried out 370 series of publicity activities, with an online audience of more than 100 million people. Courtesy of the Beijing Winter Olympics Organizing Committee
Beijing, January 19 (Xinhua) -- A number of cultural facilities have been built in preparation for the Beijing Winter Olympics, expanding the city's public cultural space. By the end of 2021, 43 Winter Olympic Cultural Squares will be built nationwide, covering 19 provinces, autonomous regions and cities, providing a platform for the public to experience the Winter Olympics and participate in winter fitness.
On January 19, the Beijing Winter Olympic Organizing Committee released the "Beijing 2022 Winter Olympic and Paralympic Games Legacy Report Collection (2022)" (hereinafter referred to as the "Report"), which introduces the pre-Game legacy of the Beijing Winter Olympic Games from seven aspects, including sports, economy, society and culture.
Add public cultural space to the city
The "Report" mentioned that driven by the preparation of the Beijing Winter Olympics, a number of Winter Olympic cultural facilities have been built across the country, consolidating the foundation for the dissemination of Winter Olympic culture. By the end of 2021, 43 Winter Olympic Cultural Squares will be built nationwide, covering nineteen provinces, autonomous regions and cities, providing a platform for the general public to experience the Winter Olympics and participate in winter fitness.
The construction of a number of Winter Olympic communities has made ice and snow sports close to the people and enhanced the community's cultural environment. "Beijing Winter Olympic Park", "Yanqing Olympic Park" and "Zhangjiakou Chongli Olympic Park" were set up in the three divisions, with the "Olympic" brand as the link, adding a new public cultural space to the city and driving the overall development of sports, culture and tourism in the region.
In addition, the Beijing International Olympic Academy has also been set up in the preparation of the Beijing Winter Olympic Games to build a high-end Olympic research and talent training platform; the Chongli Overseas Chinese Ice and Snow Museum and the Prince Edward City Archaeological Site Park will be built into a research base and dissemination window for the Winter Olympic culture.
The picture shows the scene of the Beijing Winter Olympics music works collection activity. Courtesy of the Beijing Winter Olympics Organizing Committee
Promote cultural and sports exchanges between China and foreign countries
The "Report" pointed out that in the process of preparing for the Beijing Winter Olympic Games, with the host city as the center, sports as the theme, and culture as the content, making full use of the preparation of various important nodes, a series of various forms of ice and snow and Winter Olympic cultural activities were held, forming a series of brand culture, art and knowledge dissemination activities such as the "National Youth Ice and Snow Culture and Art Creation Competition", "National Ice and Snow Open Class", and "China Ice and Snow Caravan", which promoted the spread of Winter Olympic culture in China.
With the theme of "Winter Olympics", the host city holds a series of Spring Festival cultural activities and Great Wall cultural activities, so that the Winter Olympic culture, ice and snow culture and Chinese traditional Spring Festival culture and Great Wall culture are organically integrated, highlighting the national culture and urban cultural characteristics; a series of international exchanges and overseas cultural activities such as "Beijing 2022 Winter Olympics Culture Global Tour" and "China Red Lighting 2022" have greatly promoted Sino-foreign cultural and sports exchanges and enhanced the understanding and recognition of Chinese culture.
Promote the development of cultural and creative industries
The "Report" mentioned that the design and creation of the Beijing Winter Olympics series of cultural products vividly reflects the integration of Olympic culture and Traditional Chinese culture, and drives Chinese design and Chinese manufacturing.
A series of Winter Olympic image logos such as the emblem, torch, mascot, sports icon, medal, color system and core graphics of the Beijing Winter Olympic and Paralympic Games highlight the theme of ice and snow, highlight Chinese characteristics, and embody the cultural spirit of the times of China's development. The creation of a large number of Winter Olympic songs, TELEVISION columns, short videos, film and television works has promoted the dissemination of Winter Olympic culture and improved the level of cultural and artistic creation.
Winter Olympic licensed goods have become the carrier of the spread of Winter Olympic culture. The design, research and development and sales of more than 5,000 kinds of Winter Olympic licensed goods in 16 categories not only carry forward China's excellent traditional culture, but also greatly stimulate the enthusiasm of the public to participate in and support the Winter Olympics, and promote the development of cultural and creative industries. (End)