Unconsciously, the time came to 2022, and the new machines of major brands sprung up like mushrooms, represented by Xiaomi 12 series mobile phones, and made a good start, and the first sale exceeded 1.8 billion yuan in 5 minutes to create a miracle. Even at the average price of 4,000 yuan, Xiaomi's 5-minute shipments are about four or five hundred thousand units, which is an impressive achievement that friends can not hope to reach, but I am afraid that only iPhone sales can be compared.
Dry turning apples, who gave Lei Jun the courage?
Not only to rival Apple in terms of sales, Lei Jun also issued a bold statement at the press conference that "the product is fully benchmarked against Apple, the experience is fully benchmarked against Apple, and the sales volume is comprehensively surpassed by Apple". The news quickly appeared on the hot search, some people support Xiaomi's bold decision, and some people sneered that Lei Jun was "a fool's dream", in the face of different views on the Internet, Lei Jun just responded: Domestic machines should have such courage, why not compare it? As long as you seriously understand it, you will know that the strength of the domestic machine is stronger than imagined.
Lei Jun is not wrong, why can't domestic mobile phones be compared with Apple? Is Apple inherently superior and arrogant? Through more than ten years of development, domestic mobile phones can be in the performance, system optimization, daily experience of the benchmark Apple, screen, image system, fast charging and other areas beyond Apple, as long as you seriously compare the latest domestic flagship and Apple mobile phone, if it is not confused, you must admit that the progress of domestic machines is faster than Apple.
Taking charging power as an example, after Xiaomi's first global 120W wired charging in 2020, it continued to invest huge amounts of money to overcome difficulties, and finally broke the problem that super fast charging could not coexist with large batteries. Xiaomi Mi 12Pro is equipped with a 4600 mAh single cell battery, built-in surging P1 charging chip, fully charged the fastest control within 20 minutes, while Apple is stagnant in charging technology, and even lags behind the domestic brand of thousand yuan machine, is this not a fact?
Layout supply chain, Lei Jun played a good chess hand!
One or two technological breakthroughs are nothing, the overall technological progress can have the courage to challenge Apple, Lei Jun has long been in a low-key layout, in order to win the "world's first" for many years. In 2017, Hubei Xiaomi Yangtze River Industry Fund was formally established, its main purpose is to invest in the upstream industrial chain of advanced technology, 5G radio frequency original devices, artificial intelligence, third-generation compound semiconductors, and advanced manufacturing equipment, with a cumulative investment of more than 360 companies so far.
Investing in so many technology companies, Xiaomi wants to grasp the first-hand research and development results, and can quickly put into mass production, and become a partner in the supply chain to avoid being "stuck neck" phenomenon. Take the Xiaomi 12 series mobile phone as an example, its overall contains 60 domestic supply chain partners, most of which have direct investment from Xiaomi, and some people will only scold Xiaomi with rhythm "assembly plant", but they do not know that people use their own technology, what is inappropriate?
According to Xiaomi's third quarter 2021 financial report, MIUI monthly active users exceeded 500 million, smartphones are far ahead in 11 markets around the world, European market sales rank second, and the IOT field is thriving. All of this is behind the supply chain as a support, Xiaomi can develop the most advanced technology, can be the fastest transformation into mass production, it is these support Lei Jun's bold words, support Xiaomi's courage to benchmark Apple, Xiaomi is not worthy of being compared with Apple?
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