Wen | Zhang Shule (Columnist of People's Daily And People's Post and Telegraph, Observer of Internet and Game Industry)
On January 5, the first domestic online text IP digital collection "Dafeng Da Ren Tian Wan Jie" opened for reservation, limited to 2,000 copies, and will be officially released on January 8.
It is reported that the digital collection is an encrypted digital product issued based on Tencent Cloud's "Zhixin Chain" technical agreement, and is the first phase of the digital collection of Reading Group.
According to the pre-sale page of the starting point reading APP under Yuwen, the digital collection of "DaFeng Da Ren Tian Wan Jie" issued this time is priced at 158 yuan, and it is limited to 2,000 copies through blockchain technology.
The contents of the collection include the extra-grand finale of the popular online article "DaFeng Da Ren Ren", and also the handwritten signature and message of the author Selling Newspaper Xiao Langjun.
In addition to online literature, cultural and entertainment industries such as movies, e-sports, paintings, theaters, and museums have also widely launched digital collections.
For example, the 4 digital prop cards launched by the movie "Fengshen Trilogy".
Zhengzhou Song and Dance Theater launched the "Tang Palace Night Banquet" 4 dance IP digital collection.
LGD Commemorative Edition series of badges launched by LGD Esports Club.
Digital commemorative tickets launched by Beijing Badaling and so on.
These virtual digital collections are also popular with many young people, and many digital collections have been sold out.
In this regard, Zhou Yangyang, a reporter from Beijing Business Daily, had an exchange with Shule, and poor Dao thought:
The Internet cultural and creative industries and NFTs have a natural proximity.
Because of this, not attacking digital collections means insufficient strength, and the digital collection itself can easily stimulate users' freshness and curiosity about such objects.
Especially the Z generation, who lack interest in culture but are full of interest in cultural creativity.
Reading Group's entry into the digital collection is officially based on the above considerations.
At present, the entertainment industry can be said to be one of the industries with the most widespread use of digital collections. The main reasons for this phenomenon are:
The magic of NFTs comes from the only one.
As a non-homogeneous token that can circulate assets online, NFTs themselves are the opposite side of the blockchain and Bitcoin.
In other words, NFTs are similar to cultural relics, each one is different, there is only one genuine thing in the world.
Perhaps it is precisely based on this incomplete metaphor that the initial application scenarios of NFT and Bitcoin are appropriately set sail from the perspective of art and tokens.
The impact that digital collections may have on the entertainment industry is manifold, and they are still in the trial-and-error phase.
For example, Tencent behind the reading article has tried two things before:
The first is to spread Chinese culture (national culture), such as the launch of the NFT art collection of 56 ethnic groups, which combines the national tide style and traditional culture again and around the preferences of the Z generation and the action of NFT, and its cultural dissemination significance is far higher than the profit from the sale.
The second is to try to promote and create "large-scale IP", such as the character portrait NFT of the explosive animation "Under One Man". For Tencent, whose pan-entertainment ecosystem has taken shape, this is just an attempt to expand more boundaries.
In other words, it is a kind of marketing or exploration of the product's surroundings.
Just need to pay attention, in the domestic NFT is only a collection, can not be traded Oh, this is the red line, too much is something.