Yuwen released the first digital collection of online texts in China

On January 5, the first online IP digital collection in China, "Dafeng Da ren tian wan jie", opened for reservation. It is understood that the digital collection is the first phase of the digital collection of reading group, which is scheduled to be officially released on January 8. This also means that Reading Group has officially entered the field of digital collections, taking an important step forward in the road of IP extension exploration and content value mining.

According to the pre-sale page of the starting point reading APP under Yuwen, the digital collection of "The Heavens and Ten Thousand Worlds of Dafeng Da renren" issued this time is priced at 158 yuan, and it is limited to 2,000 copies through blockchain technology, and will never be issued more. The contents of the collection include the extra-grand finale of the popular online article "Da Bong Da Ren Ren", and also comes with a handwritten signature message from the writer Selling Newspaper Xiao Langjun.

For his own works to become the first digital collection of online text IP, writers sell newspaper Xiao Langjun said: "The online text digital collection is a new model, which must be tried by someone first, "Dafeng Da Renren" can have such an opportunity and treatment, it is an affirmation of me, but also an affirmation of the work, very honored. ”

After the release of the pre-sale information, it also triggered the attention of readers and online circles of "Dafeng Da ren": "Netwen also has its own first digital collection of e-books". Users who have long been concerned about digital collections highly recognize the collection value of works: "The form of online text e-books is very novel, in addition to the content reading value, there is also a very high collection value. ”

It is understood that users can enter the starting point reading APP "Reading Digital Collection Mall" to participate in the lottery during the pre-sale period from 12:00 on January 5 to 11:45 on January 8. Successful users will receive SMS and site letter reminders at 12:00 on January 8, and can purchase in advance from 12:00-14:00 on January 8 and obtain the exclusive title of fans. Users who have not participated in the lottery or have not won the lottery can snap up their purchases when the public sale opens at 14:00 on January 8, and each user is limited to one copy.

Re-expand the boundaries of cultural content

"Da Bong Da Ren Ren" offers a unique collection value

Created by Xiao Langjun, a writer who sells newspapers, "Da Bong Da Ren Ren" tells the story of the protagonist Xu Qi'an, who crossed the deep prison and was about to be exiled to the frontier three days later, in order to protect himself and get out of trouble, he used the knowledge of his past life to solve the case and gradually reached the peak.

Relying on the value of the IP content of the novel, this 9 million fans of the list of works is being adapted in the form of film and television, animation, comics and other content. The digital collection of the exclusive finale "Dafeng Da ren" released this time, in addition to the content connection "Fanwai I: After the Disaster", "Fanwai II: Unifying the World", "Fanwai III: Celebratory Feast", the first three highly popular Fans, allowing users to obtain the collection content closely around the story plot and characters, but also hidden mysterious Easter eggs for users to excavate, so that users can harvest unique collection and entertainment experience.

According to the data, the digital collection released by Yuwen is an encrypted digital product issued based on Tencent Cloud's "Zhixin Chain" technology protocol. Tencent Cloud "Zhixin Chain" is a domestic compliant and open alliance chain, which provides trusted depository technology and digital commodity voucher technology for Yuwen digital collections to ensure security, stability, authenticity and credibility. Each collection has a unique serial number certified by Tencent Cloud's "Zhixin Chain" and cannot be tampered with or copied. Whether it is from the perspective of IP content value, the scarcity of a limited edition of 2,000 copies, or the encryption protection of the blockchain, the digital collection outside the "Dafeng Da Ren" has a considerable degree of collection value.

Explore new ideas for the content industry

Extend more imagination space to the IP ecological chain

The launch of the first online literature derivative digital collection in China is not only a new exploration of the IP derivative path that combines online literary IP and digital collection, but also provides a new idea for the protection of IP and content value mining of online literary works.

First of all, based on blockchain technology, the content of digital collections can be confirmed, and the characteristics of the only right can be naturally adapted to the IP industry. The digital collection of "Da Feng Da Ren Ren" this time tries to establish a complete set of production, rights confirmation and distribution processes, which has unique value for the protection and development of IP, and also provides a new direction for the protection of intellectual property rights in the online literature industry.

In addition, due to the diverse characteristics of derivative forms in the content industry, follow-up operation space often becomes a problem restricting its sustainable development. The emergence of digital collections has expanded the existing derivative development categories of content IP for the content industry, and has also expanded the influence of high-quality IP.

It is worth mentioning that digital collections, as a trendy thing that has just been born, have attracted the attention and participation of many young groups. Creating a classic IP digital collection in the content industry can also realize the drainage of the content industry, bring more followers and enthusiasts to the online literature industry, and help the long-term development of the industry.

It is understood that by the end of 2020, more than 9 million writers have been accumulated on the reading platform, and the total number of works has reached 13.9 million. With rich IP reserves, through cross-border innovation and entry into the digital collection track, Reading is expected to make a new value extension for online literary content, bring more imagination space to the IP ecological chain of online literary content, and open up a new situation for the development of IP derivatives, so that literary content in the Internet era can give unique value and vitality. (Li Haoyue)

(Editing by Li Bo)