Suddenly "addicted", today talk about MINI.
These days, MINI launched a limited edition Clubman new car, called Brick Lane, the name comes from a street of the same name in London, England, called Brick Alley, which dates back to the 15th century and is famous for having red bricks full of streets.
Today, Brick Lane is a representative of British pop culture, symbolizing diversity, retro and trend.
To be fair, if you are a person who advocates British culture, MINI brings such an element to the car body, and it is quite worth paying attention to.
As for whether you pay or not, MINI doesn't care.
Based on Brother K's research on MINI for so many years, I found that MINI is actually a company with the main business of "marketing British culture", and the side business is selling cars.
He is particularly good at selling British elements under the name of the car.
As for why? I guess it's mainly cultural confidence. In addition, the British were generally more patriotic, at least much better than the French on the other side of the sea.
How does MINI do it? As mentioned at the beginning, it is to launch a variety of limited edition models to deepen consumer appreciation of British culture, thereby increasing sales, and then more limited editions, and so on...
This is much stronger than some of the new forces in the country.
Since MINI officially entered the Chinese market in the early 21st century, a lot of limited edition models have been launched before and after, and today Brother K will come to talk about it one by one, to show you the true face of this "marketing company", and by the way, give friends who want to buy second-hand MINI a small reference.
1、MINI 50 Mayfair（2010）
If you don't count the 2006 MINI COOPER S GP, the MINI 50th anniversary model is the earliest batch of limited edition MINI in China.
There are two 50th anniversary models, of which the 1.6-liter self-sucking model is called Mayfair.
The name is the same as a high-class residential area in London, England, Chinese translated as Mayfair, located in the headquarters of many financial companies and embassies of various countries, and every few steps are high-end Michelin restaurants and five-star hotels.
In addition, it is interesting that in the Baidu Encyclopedia Mayfair entry, there is a short sentence collocation example, where "MINI Mayfair" means "noble residential brand small car".
All in all, if you buy a MINI with the name Mayfair, it may not take you into British high society, but the satisfaction in your heart is very sufficient.
As far as the car itself is concerned, in addition to the exclusive pulling flowers and body decorations, the standard retro leather seats, Harman Kardon audio, and rally lights, it is not much different from ordinary MINI.
2、MINI 50 Camden（2010）
Another of the MINI 50th Anniversary Edition models, Camden is a municipality in north London that was founded in 1791 as the centre of retail, tourism, entertainment and alternative culture in London.
Simply put, this is a gathering place for hipsters who like niches.
The biggest highlight of this MINI is its wheels, its style has never appeared on any previous MINI, and in the era when there were no trams, it was absolutely very trendy.
In addition, mini gave it the more powerful 1.6T engine, which is more in line with its positioning for young hipsters.
3、MINI Baker Street（2012）
2012 was the year of the sudden explosion of MINI limited edition models.
Friends who like Holmes are certainly no strangers to the name, Baker Street. Although the house number of 221b does not exist.
Baker Street itself is nothing special, it is entirely famous for Sherlock Holmes. The car is the same, except for some details of the decoration, blackened wheels, and ordinary MINI.
It will be the hit of "Sherlock", MINI should want to sell a wave of cars to save some money, but the reality seems that no one buys it...
4. MINI China Olympic Commemorative Edition (2012)
I said, the Beijing Olympics are 2008, why did the Olympic version come out in 2012?
Oh, it's MINI's hometown hosting the Olympics, that's fine.
The Olympic commemorative version is still worth mentioning, may be to link with the olive branch, in addition to the use of British green car paint, even the chair is green...
In addition to this, I asked you if you can find out if the chair is a green car?
In addition, the Olympic version of the body also has a special pull flower, the net has a numbered badge, the rearview mirror shell is also printed with a rice flag, the best look is the original white multi-banner wheels, with a white roof is simply drooling!
5、MINI Bayswater（2012）
Bayswater, Bayswater, this place is one of the most cosmopolitan areas of London, with many people of different countries and nationalities living here.
This car uses an exclusive sea blue paint, with the same exclusive five-spoke petal wheels, the value is very high. Even if you stop in a bunch of MINI, you can recognize it at a glance.
This is also the reason why Bayswater's second-hand price in China is significantly higher than that of the same configuration of the car in the same year.
6. MINI China Mission Edition (2012)
This is a sports kit version of MINI introduced to commemorate the movie "Italian Mission".
If you haven't seen "Italian Mission" and "Stealing the Day", you are not a qualified MINI fan, and these two movies can be said to be made to promote MINI.
MINI China Mission Edition comes standard with a JCW kit, which is very handsome. To be fair, considering the price and performance, this Chinese mission edition is worth more than the real JCW.
In addition, when MINI also carried out a test drive activity in China, it was called "MINI China Mission", but unfortunately Brother K was still a student boy at that time, and he couldn't touch it...
7. MINI Convertible Highgate (2012)
This is a limited edition of the MINI Convertible, the Highgate is the Highgate area in the northern suburbs of London, and more well known as the Highgate Cemetery.
Marx, the spiritual leader of the proletariat, was laid to rest here.
Brother K doesn't know the purpose of MINI's name, but the appearance of the MINI Highgate version I would like to call it earth-shattering ghost god.
The dark brown body and roof reveal solemnity and elegance, the two pulling flowers on the hood are made of peacock blue, and the seats in the car are also piped with the same color, which is very delicate overall.
It's that understated feeling of luxury.
8、MINI GOODWOOD（2012）
This is the most expensive production car THAT MINI has ever sold, with a guide price of 522,000! It's really luxurious!
But there is a reason for your preciousness, because this is a MINI produced in Rolls-Royce's hometown of Goodwood, and it is born with a noble atmosphere that does not eat human fireworks.
Mini GOODWOOD edition features rolls-royce diamond black pearl lacquer with exclusive bright silver spoke wheels.
In this way, on such a small body, you can actually smell a mysterious and elegant atmosphere, which feels different from any MINI, much like the brother of the Da Lao family who was just born.
The interior is also very controversial, and it was personally handled by the chief designer of Rolls-Royce.
The center console, seats, and door panels are made of a large number of Rolls-Royce-specific Cornsilk calf leather, most of which are hand-sewn, and the center of the dashboard is inlaid with walnut trim, and even the carpet in the car is thick with lamb wool.
More detailed is that the dashboard was redesigned by Rolls-Royce, the whole is white on a black background, and the numbers are in the exclusive font of the same Rolls-Royce style.
Although the power is the same as the average MINI, I feel that if you bought this in 2012 instead of a 5 Series, you are absolutely dreaming of waking up now, and its current value can be directly replaced by a brand new 3 Series.
OK, all the MINI limited edition models in the Chinese market are almost introduced, you ask me why are they all old MINI? Quite simply, the new MINI's limited editions are not sincere and deviate from the purpose of maintaining a British flavor.
What ice blue limited edition, Caribbean blue limited edition, sun does not set red limited edition... Can that be called a limited edition, isn't it just a film thing?
Here's the car that Brother K has picked up
Whether it's spit or recommendation
We all gave our thoughts frankly
New attention to the car friends can look at it again!