What is a "user enterprise"? To be honest, no one can give a standard answer at present, after all, everything is in the exploration stage, and whoever can be successful first is qualified to define "user-oriented". Recently, on Luo Zhenyu's New Year's Eve speech "Friends of Time", Lantu voted the names of thousands of car owners on the world's largest speech screen in a unique sponsorship way, and seemed to find a way to do things for "user-oriented enterprises".
The reason why Lantu Automobile is taken out alone, rather than the new force Sanjie, on the one hand, is because its foundation is more abundant, although it is a new electric vehicle brand, but it is backed by Dongfeng Motor, which has manufactured and produced 52 million vehicles, which is more advantageous than many new electric vehicle brands, and it is a new direct sales model, which will have an innate channel advantage over traditional car companies in terms of pleasing users. On the other hand, its growth rate is very fast, only three months after the start of delivery, it has released the second car, called Lantu Dreamer, and the first car Lantu FREE market response is also good, since the beginning of delivery, five consecutive sales rose, December delivery reached 3330 units, an increase of 192% month-on-month, becoming a new brand of electric vehicles that breaks through the monthly delivery of 3000 units faster than other new forces.
In my opinion, Lantu Automobile can achieve such a rapid sales breakthrough, in addition to the high-quality product strength of Lantu FREE itself, in the final analysis, it is inseparable from the "user-oriented" concept that Lantu Automobile has been implementing since its birth. Because looking back at the past 1 year, we can find that Lantu Automobile has made a lot of efforts on this road that has not yet been successfully developed!
Before the launch of the vehicle, Lantu Automobile actively mingled with the user, opened the vehicle development and testing activities, exposed the problems of the vehicle to the user, and prepared the "Global Test Companion Program" to allow the users to improve and optimize the vehicle, which is very rare in the industry. It is understood that there was a vehicle testing activity before, and a certain executive of Lantu has been holding a small book, chasing the user of the test driving experience, constantly asking the user's feelings, and collecting the problems of the vehicle to be improved. It is this unique activity that Lantu has collected more than 200 optimization suggestions and optimized and improved more than 130 in the mass production car, thus bringing Lantu FREE that meets the user's wishes.
After the delivery of the vehicle, in order to deepen the co-creation and sharing with users, Landu Automobile also held a first user activity of "Zhiyin Talk Landu" in Wuhan. The scene is mainly around the user, most of the time is the user is sharing, only a small amount of time to talk about the follow-up plan of Lantu, and are conducive to improving the user experience of the content, such as the global test peer 2.0, and even some plans are based on user feedback to develop, such as the first round of OTA optimization improvement plan, is based on the experience and feedback of about 1500 users and made improvements and upgrades, upgrade projects more than 60 items, and completed part of the upgrade in December last year.
Specifically, there are entertainment aspects, such as the first installation of the K song function, which can make outdoor travel more relaxed and happy; and for consumers to complain about the convenience of commonly used functions, Lantu FREE also adopts a new card interface, the interactive experience is more concise and intuitive, and the efficiency of the car is improved. It can be seen that every upgrade and change of Lantu FREE is based on customer needs and suggestions, in line with the development concept of "user-oriented enterprise".
In addition, the most enjoyable thing about Lantu Automobile recently is that at Luo Zhenyu's "Friends of Time" speech, Lantu Automobile did not take advantage of this big stage to introduce its product technical strength, or the direct operation of the store, but put the names of more than 1700 car owners on the big screen, and with the words "Thank every user, draw Lantu together". In fact, in the previous first user night, Lantu Automobile also put the user name on the local high-rise screen in Wuhan. And this kind of performance of putting the glory user into every detail is generally only often seen on ultra-luxury brands, and you can also feel the importance that Lantu attaches to the user itself, far exceeding the mainstream car companies.
On the whole, although Lantu Automobile has a background of "national team", giving it a reliable and strong car-making strength, it can have today's market position, which is definitely inseparable from its unique "user-oriented" concept. After all, the "user-led" Lantu automobile is not just hanging on the lips, but has been seriously implementing this concept, so its sales can continue to usher in new highs, I think it has a lot to do with its concept!