Text | The bell was ringing
Source | Technology Xiangling (xiangling0815)
Driving the latest trendy smart car, holding the coolest folding screen mobile phone, wearing a high-tech bracelet, using online payment to pay for exquisite food, taking a beauty selfie and sending it to the circle of friends... This is the digital life experience that most people can imagine.
After saving up for a few years, intelligent hardware began to explode in a new form, represented by folding screen mobile phones and smart cars, and a variety of eye-catching new products appeared, and unconsciously let ordinary people's perception of digital life become represented by a variety of the latest intelligent hardware.
But is digital life only supported by hardware innovation? Obviously not, at least, an experience from a "soft ecosystem" in the process of using these hardware is essential. The more intelligent hardware innovation deepens, the more users will value the soft ecology and have more expectations, which in turn will also give the soft ecology more opportunities to show themselves.
After nearly five years of global layout, HUAWEI Mobile Services has explored in depth in the fields of search, browser, video, music, games, and maps, and its rich application ecosystem has been extended from mobile phones and tablets to watches, smart screens, VR glasses, speakers, and PCs, helping users obtain high-quality digital life experiences in all scenarios. Now, HMS is further upgrading.
Not long ago, HMS for the new folding mobile phone P50 Pocket upgrade, and the first time equipped with HarmonyOS smart cockpit AITO Q&I M5 experience design has attracted industry attention, its "all-scenario smart life" soft ecological goal, not only experience improvement, but also try to combine new smart hardware products to promote users have a better life.
The upgrade of HMS is the performance of the mobile application soft ecology after a long-term development of "high level and then breakthrough", or can give the industry a reference at the moment when new smart hardware products are emerging in an endless stream.
1
The goal is clear enough: the goal is to live a better life
Standard, new intelligent hardware and soft ecology are each other's boat and sail
Goal orientation determines the final application experience results, in the new intelligent hardware, how to let the soft ecosystem to collaborate with the new hardware, to help the new hardware better marketing, is a default orientation of the industry.
Therefore, on the surface, HMS has also designed special functions for new smart hardware products, such as the most typical folding screen theme.
With 120 million monthly active Hua theme, the current business covers 170+ countries and regions, there are 10,000+ global designers settled, and for P50 Pocket, Hua theme synchronously launched the external screen theme, with constant light, low power consumption and other intuitive design forms to decorate the external screen window, and with the usual straight mobile phone screen, HMS will also continue to line resources to enrich the choice, will be successively launched such as the ShanHai Jing Shen Beast series of outer screen dial, the Year of the Tiger limited couple dial, etc.
However, if you look at the application experience of P50 Pocket, in fact, what HMS is doing is not simply to meet the experience requirements of the new hardware form, but to innovate with the new hardware to innovate with the user's good life, and the new intelligent hardware and the software ecology can be a mutually promoting relationship to jointly create digital living habits for users.
For example, the flexible application of NFC functions has always been the strength of HMS, the ability to integrate various access control, cards is a very outstanding place for HMS, and this time HMS also launched a financial-grade security protection of the digital car key service, simply put, mobile phones, watches and other terminal equipment can support Bluetooth + NFC digital car key function, users can unlock the vehicle, lock the vehicle and start the engine by touching it.
As long as the user carries a mobile phone and other devices, a distance of about 3 meters can automatically unlock the car, leaving more than 5 meters to automatically lock the car, even if the mobile phone and other devices are out of power, in a certain period of time through the NFC function "touch" can also complete the function of the digital car key.
Coupled with Huawei's consistent financial-level security protection capabilities, on the one hand, it can be seen that users have more convenient, smarter and safer smart travel services through the collaboration of software and hardware, and they are accustomed to becoming natural, always worried about omissions and not knowing where to put good car keys are no longer necessary; on the other hand, the small shape of watches and P50 Pockets relative to the straight mobile phone makes NFC functions such as "car keys" more logical, which shows that the new intelligent hardware is also in turn carrying out some kind of "collaboration" on the soft ecology . Touching the car with your phone to unlock this trendy feature is more perfectly realized here in the P50 Pocket hardware innovation.
Therefore, in today's innovative hardware products continue to appear, whether it is the new hardware of the software ecology collaboration, or the new hardware objectively helps the software ecology to land better, it should not be the final orientation, and promoting the user's digital living habits and creating a better life for the user is the constant goal, so that the software and hardware can play the greatest value.
2
The product concept is innovative enough: "revolution" of the old practice,
Only in the "new era" of experience
Under the goal is the product concept as a source of experience innovation, and different product ideas ultimately lead to different product designs. Behind the HMS update, it can be clearly seen that the experience changes that can be brought about by the innovation of a soft ecosystem in the product concept, especially how to make the mobile application truly serve the digital life of the user.
1. "Functional" technological innovation continues to transplant to "experiential" to create a peculiar digital life experience
Many cutting-edge technological innovations began with serious functional applications, such as computer image recognition in the field of AI, and the application of faces mainly focused on identity recognition and security.
Now, starting from the user's digital life experience, HMS tries to break the stereotype of this concept of thinking and apply these technologies more to increase the product experience.
The "Huawei Mirror" function launched by HMS in this upgrade is like this, professional imaging system, AR augmented reality technology and AI algorithm technology combined with medical-grade data analysis to make a mobile phone become a user's skin beauty assistant. P50 Pocket can help users judge the status of sunscreen application, and provide application suggestions according to weather conditions, and can also help users determine whether sunscreen is completely cleaned at night, these capabilities are not manufacturers' self-satisfaction, and there is more serious technical certification behind it - it has passed the certification of the Cosmetics Technology Center of the Chinese Academy of Inspection and Quarantine Sciences.
In addition, Huawei Mirror also provides sunburn detection and AI skin measurement functions, which make full use of AI algorithms and machine vision to analyze images, help users analyze skin problems in detail, and provide nursing advice in combination with third-party cooperation.
Cutting-edge technology changes the functional positioning to the experience-based landing, if the entire industry is in this direction of in-depth development in the future, I believe there will be more amazing digital life experience debut.
2) The "product manager" becomes the executor of the demand rather than the initiator
There was once a passage about the product manager: the product manager asked the programmer to automatically adjust the theme of the system according to the color of the phone case, and was attacked by the angry programmer too whimsical to ignore the technical reality. Now, this idea has been implemented by HMS, the user to the P50 Pocket set a custom phone case, the NFC in the phone can automatically pop up the download page, users can easily get the same art theme.
The paragraph ridicules the tangled relationship between the product manager's idea and the programmer's ability to implement, and HMS's approach is completely based on user needs as the starting point of the function, and the existing technology is imported into it to achieve the landing of the requirements, and finally there are completely different results.
In fact, there are many similar practices here in HMS, which at first glance is a kind of product manager's flash of inspiration, but in fact, the unmet needs that users have suppressed for a long time have landed.
For example, many users in the use of map navigation, in complex intersections, overpasses and other scenarios, because the rough intersection map can not be understood and lead to the wrong way situation occurs from time to time, and Petal Maps has a speed limit, photography, intersection enlargement map, real-time route and other rich road network information, of which the intersection magnification map can be more finely expressed intersection information, solving the trouble of car owners.
In the daily life of users, there are still many needs that are suppressed, and mobile applications may have many reasons to say that they cannot be solved, but if they really want to help users have a better digital life, they must face these needs and explore solutions.
3
The range of motion is bold enough:
Take big strides forward at any point in the experience
After the goal and concept is more specific actions of the soft ecosystem, HMS is also very bold in promoting the user's mobile experience, and breaks through the inherent practices of some mobile applications on the market in many dimensions.
1. Dare to connect: Experience-oriented cross-application connection
I have to admit that different applications belong to different platforms and enterprises, although the applications themselves want to become perfect, but the gap between cross-applications always exists, and this gap is often the direct cause of poor user experience - always have to cut around, a lot of troublesome actions.
A typical scenario is that when the user drives out to play, in the mobile APP (such as Dianping, Meituan, WeChat, AutoNavi Map, Baidu Map) to get a location information they want to go, often also need to find the navigation on the car system to write down this address and enter it.
This operation user seems to be accustomed to, and the new car map service Petal Maps equipped with the AITO Q&I M5 model is trying to change, and the location information obtained by the user in the third-party application on the mobile phone can be quickly shared to the car machine, which is convenient to open the navigation task.
Breaking through barriers across devices and applications undoubtedly makes the experience smoother, closer to the so-called "seamless", and allows digital life to break through the final barrier. In fact, every mobile application should actively help users to break through the barriers of different apps.
2, dare to benchmark: convenient and at the same time there is a high degree of professionalism
Many tool applications that land on mobile devices, in the usual industry rules and general user mentality, greatly improve the convenience and generally default to "just provide a balanced choice for lazy people".
This is especially evident in the most frequently used video clips in users' daily digital lives, and HMS's innovative applications are free from this mindset.
Using Huawei's cutting-edge AI technology and Huawei's creative material supply platform, HMS supports Petal Clip to provide video editing functions for video creation and editing enthusiasts, among which AI editing software has "humanized" capabilities that PC professional software does not have, such as a unique automated face masking function to help protect privacy. In addition, Petal Clip also provides a large number of templates and music library resources, giving creative creation a variety of choices to help users create film-level works.
It can be said that the technological innovation and the integration of massive resources in the mobile Internet era make mobile applications have certain dimensions of advantages over those professional software, and tool products can also have higher ceilings to help users better share life and convenient work.
3, dare to integrate: the boundary between physical and digital has been completely broken
Replacing the functions of many products in real life with mobile phones is a kind of "icing on the cake" for many users, consumption is a very typical scene, and the linkage of mobile phones + credit cards has become the standard action of many manufacturers.
But many mobile phone manufacturers in the credit card is closely related to the user's life of the financial products to take the "joint name" such as the action of giving additional rights, now, in HMS here, the boundary between the physical and digital world has been further broken, issued only one year Huawei Card currently has more than 2.2 million users, the basic rights card, mall gifts and benefit cards, game gifts and other package services provided have exceeded many traditional credit card products.
This pure digital credit card is still expanding the scene, when the AITO Q&A M5 model was released, Huawei Card plans to open a new owner courtesy rights card to provide car owners with fuel cashback, flexible car staging and other rights.
The physical card functions and experiences that were originally outside the mobile application ecology are completely and unreservedly landed into the mobile experience, which will be the next step of Huawei Card, and will also be an inevitable development path of the soft ecology after the emergence of new hardware.
4
conclusion
The rapid iteration of mobile applications continues to improve the user experience, but users will continue to have new and more pursuits, HMS update to some extent like breaking through the "last window paper", to find the mobile experience in the long-term development of the high level and then break through the path.
We see the P50 Pocket, AITO Q&A M5 with a stunning attitude, becoming a typical representative of new intelligent hardware products, and at the same time, we should also see that in the popularization of new hardware, the change of basic product concepts and the update of application functions, HMS is trying to use a different industry, different from the past way of thinking to make the mobile experience further.
"All-scenario smart life" is not just an updated declaration, its enhanced mobile application experience is making digital life a habit that users can't do without, and this is the goal that the intelligent hardware track should pursue together.
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