At the 2022 International Consumer Electronics Show, which opened on Jan. 5, GM once again brought the Exhibit Zero, with the theme of "The Aotene Effect" to create an immersive experience that blends the virtual and the real.
Mary Barra, GM's chairman and CEO, delivered a keynote speech online detailing the wave of change unleashed by the "Auteneng effect" and the latest progress in the company's transformation into a platform innovator.
Since landing simultaneously in North America and China last year, Aoteneng platform has built a rich lineup of electric vehicle products, and launched GMC pure electric Hummer, BrightDrop EV600 pure electric logistics vehicle and Cadillac LYRIQ intelligent pure electric luxury SUV and other models.
Looking at the Chinese market, in September 2021, GM launched the Aotonon platform in the Chinese market and launched a series of local marketing activities for the Chinese market.
In order to match the rapid launch of products, the first Aoteneng Super Factory was put into operation in Shanghai Jinqiao in October last year, mainly assembling battery packs for domestic electric vehicles.
In November of the same year, the first Aoteneng model for the Chinese market, the Cadillac LYRIQ intelligent pure electric luxury SUV, debuted during the Guangzhou Auto Show and opened pre-sale.
According to GM's plan, the Cadillac LYRIQ smart pure electric luxury SUV will be officially delivered in the middle of this year. By 2025, GM will launch more than 30 electric vehicles worldwide, more than two-thirds of which will be introduced to the Chinese market. In the future, Cadillac, Buick and Chevrolet brands will successively launch a wealth of Aoteneng models to meet the diversified needs of consumers.
Julian Blissett, executive vice president of GM Worldwide and president of GM China, said: "The Chinese market is a key force driving this change. Under the empowerment of the 'Aoteneng Effect', we will continue to introduce the best technologies, products and services to tailor a purely electric and smarter travel experience for Chinese consumers." ”
In addition to showcasing the "Aoteneng effect," GM unveiled the latest advances it has made in the process of change, including a Chevrolet Silverado pure electric pickup developed on the Aoteneng platform, an InnerSpace self-driving concept car that is a new member of the Cadillac Halo concept family, an Ultra Cruise advanced driver assistance system that enables end-to-end letting go, and Ultifi, a new software platform for GM.
GM officially revealed that the new Ultifi software platform will also be launched simultaneously in the two major markets in China and the United States in the future, supporting GM products to achieve remote upgrades, and laying a strong software foundation for the research and development and application of autonomous driving technology.
It is worth mentioning that the new product released this time, innerSpace autonomous driving concept car, uses a futuristic design language to create, using a large area of extendable panoramic glass, the roof can be opened with the door, and the seat can be rotated outward.
The battery modules of the InnerSpace concept car are distributed in the car, so the designers are given a wider design space. At the same time, the InnerSpace concept car is equipped with an immersive surround SMD LCD display, which can open the biometric and interaction based on artificial intelligence technology, and users can freely choose three different travel theme modes: AR interaction, in-car entertainment and relaxation. In addition, with the Aoteneng electric vehicle platform, the concept car can also realize a battery management system with wireless connectivity.
In the field of autonomous driving, GM adheres to a multi-point development path, and its technical reserves cover Cruise fully autonomous driving technology and assisted driving systems including Super Cruise and Ultra Cruise. And GM aims to launch the first self-driving cars around 2025.
In order to accelerate the development and deployment of next-generation autonomous driving technology in the Chinese market, in September last year, GM invested $300 million in Momenta, a local Self-driving startup in China.
It can be seen that starting from Aoteneng, GM is actively transforming towards a new positioning of platform innovator and promoting the industry's continuous move towards the sustainable development goal of "carbon neutrality". In this process, the Chinese market will be an important strategic position.