After the winter solstice, it enters the coldest season of the year. Early in the morning on the weekend, the cold wind whistled, and the taxi driver Liu Ming pulled an old couple on the side of the street, and their destination was a courier station. When they arrived at the station, the old couple took out more than 20 large and small packages and filled the trunk of the car. Liu Ming wondered, how can there be so many packages at once? What are these two old couples doing?
After a closer look, I learned that the more than 20 packages were all health care products purchased online, costing more than 40,000 yuan. The old couple's one-month pension adds up to more than 7,000 yuan, and these more than 20 packages are equal to their half-year pension. Liu Ming couldn't help but sigh secretly, this old man must have been fooled by online merchants. Thinking about it, he felt the need to remind the two elderly people. However, when helping passengers carry packages to their homes, Liu Ming saw that more health care products were piled up in the homes of the elderly, which made him dispel the idea of dissuading the elderly.
Liu Ming is a little angry, and the bad businesses on the Internet are treating the elderly as the target of fishing and hunting. After spending their savings and pensions, these elderly people will be very passive when they encounter illness and other changes. In the past year or two, his taxi has pulled a lot of elderly people, and he has encountered many people who go to the station to pick up express delivery, all of whom are silver-haired people who are addicted to online shopping. Their courage to "buy, buy, buy" is by no means lost to young people.
Some elderly people, thrifty and thrifty in their youth, but after retirement, they spend uncontrollably online. How to guide the elderly to correctly use mobile phones and network platforms in the era of mobile Internet and avoid them from indulging in online consumption has become a difficult problem in front of many children.
Health care products for the elderly to buy non-stop
Zhang Shuying (pseudonym), a resident of Hexi District, retired from a state-owned unit in the city three years ago. For more than 20 years, she has been diligent and conscientious in her accounting positions, never making mistakes, and has won many individual and collective awards. The unit was ready to rehire her, but she felt that she had been tired all her life and really needed to rest, so she politely refused the kindness of the unit.
Suddenly from busy to idle, Aunt Zhang was a little uncomfortable. Her wife, who has been retired for more than two years, has become obsessed with cycling and fishing, leaving her alone at home, which makes her feel even more lonely. She once urged her son and daughter-in-law to give birth early, but the young man was preoccupied with his career and had no plans to have children for the time being.
At first, Aunt Zhang went to square dancing to relieve her boredom. After the COVID-19 pandemic, neighbors reminded that it is not safe to get together and dance. Since then, she has rarely jumped. Soon after, Aunt Zhang became obsessed with food, and her son bought her a new smartphone, and she began to brush short videos every day. Her favorite show is how food bloggers cook, which lasts two or three hours.
Aunt Zhang and her wife were busy with work when they were young, and their salaries were not high that year, and they did not have the time and conditions to study food. When they retire, they have just the time and the conditions. After paying attention to a large number of food bloggers, Aunt Zhang also watched the live broadcast of food bloggers online, and some bloggers began to sell kitchen supplies and gourmet ingredients.
Aunt Zhang refers to the short video and makes food at home. In the video, the various raw materials are fully prepared, and the dishes are full of color and flavor; moreover, some meals made with modern kitchen utensils are small and delicate, giving people a sense of beauty. Therefore, Aunt Zhang bought tableware and kitchenware from the food blogger's live broadcast room and online mall.
In the second half of 2021, she bought a set of German knives from the Internet, and later a set of imported blenders. This set of knives has 7 pieces of width and thickness, and only one or two of them are commonly used. The instruction manual of the blender shows that it has 35 functions such as juicing, stirring, beating eggs, breaking walls, hot water, and cooking vegetables, and the price is several thousand yuan. After buying it back, it was only used two or three times before it was put in the cupboard by Aunt Zhang.
In addition to tinkering with food herself, Aunt Zhang also ordered takeaways. After a period of time, she felt that she was not rich enough to eat, and the nutritional mix was uneven, and she began to pay attention to the health of traditional Chinese medicine, buying some foods and health care products with the same origin as medicine and food. She often watches short videos of TCM bloggers and pays special attention to the problems of osteoporosis, insomnia, and hair loss that are easy to occur in the elderly population. After the short video platform analyzed and positioned her interest preferences, it pushed a large number of health care category advertisements for her.
Aunt Zhang began to buy health care products from half a year ago, in addition to a variety of beautifully packaged drinks, there are also some cereals, nutrients, amino acids, protein powders, etc. produced abroad, claiming to enhance immunity, nourish the liver and lungs, improve sleep and other functions. Seeing that there are so many exquisite health care product packaging boxes at home, her wife and children judged that she must have spent a lot of money, so she advised her to strengthen her exercise, which is much stronger than eating health care products.
But Aunt Zhang was fascinated by shopping in the live broadcast room. Every time she enters the live broadcast room, the Internet celebrity blogger will open his mouth to welcome, and also boo han and ask for warmth, affectionately calling her "Mother Zhang". Once someone placed an order to buy health care products, the Internet celebrities thanked each other, and some blind boxes were sent. After "Mother Zhang" placed an order, the blogger sent her two blind boxes, which made her feel very intimate.
In two or three months, Aunt Zhang purchased more than 40 health care products from the online live broadcast room and the e-commerce platform, spending more than 10,000 yuan. The son came back to see that there were so many boxes at home and reminded his mother not to buy them online. The daughter-in-law said helplessly: "As long as the mother does not invest in financial management on the Internet." It is acceptable to buy a variety of health kitchen utensils and health care products, which also improves the quality of life. ”
Recently, an e-commerce platform analyzed the number of goods on the shelves of second-hand websites and sorted out the "top ten useless goods", of which treadmills, e-books, curling sticks, breakfast machines, and Palide were all listed. After these goods are purchased by consumers, they are often used only once or twice before they are idle, and 90% of them are resold on second-hand websites. Aunt Zhang saw that many of the things she bought were "useless goods", and she hung up her own items that she could not use on second-hand websites to sell.
Recently, the family discussed and enrolled Aunt Zhang in the University of the Elderly. She is also ready to re-enter the classroom and get out of the "non-stop" and empty old age.
Online shopping collectibles are getting deeper and deeper
Xue Gang (pseudonym), who retired two years ago, now has more free time. After retirement, he cultivated a "ya fun", that is, he paid attention to the information of art collection and loved to visit the literary and play market. At first, he just wandered around, as if he were walking around to exercise; later, he heard a lot of stories of "picking up leaks" in the market, and he couldn't help but itch and began to buy all kinds of old objects.
Coins, jade, calligraphy and painting, porcelain, etc., he successively bought a lot of goods from the Wen play market and hoarded them at home. After the outbreak of the new crown epidemic, the local cultural play market was closed for a period of time, and Xue Gang inquired about transaction information on the Internet, and also downloaded several Apps to watch the live broadcast of some cultural play merchants. Looking at the more and more strange things in the house, the wife jokingly said: "In two years, you can also open a shop in the ancient culture street." ”
In fact, Xue Gang is just a beginner, that is, the "little white" of the cultural art market. He did not graduate in archaeology, nor did he ever do related work, and his entry was all self-taught. He bought some collectible books to study carefully at home, and soon after, he impulsively entered the collecting market. In order to improve his eyesight, he also invited some seniors to dinner and asked for knowledge of collection identification.
In the fall of 2021, he took out an ancient coin for an expert in the city to identify. Full of confidence, he thought it would "rise sharply", but as a result, the expert carefully examined it and told him: "You 'hit the eye', this thing is not right." Xue Gang, who was hit, was not reconciled and was ready to go to the online treasure hunting platform to ask experts from other places to identify again.
He logged on to the treasure page of an app, registered and submitted relevant information, and quickly got a reply from the platform, saying that the ancient coins he submitted were genuine and valued at more than 200,000 yuan. This made Xue Gang very excited, and he also asked the Jianbao platform if it could find a buyer and prepare to sell the ancient coin in his hand.
The merchant reply of the treasure can first give an appraisal certificate, and then include it in the auction album, and strive to participate in the auction with a well-known auction agency, so that it can sell at a higher price. It sounded very formal, so Xue Gang began to operate step by step according to the instructions of the merchant.
However, the appraisal needs to be paid, and the merchant offers 8,000 yuan. Xue Gang said that this coin was only 10,000 yuan when it was bought. After thinking about it again, he felt that once he had an appraisal certificate, it was equivalent to having an ID card, and the value of the coin would definitely rise again in the future. As a result, Xue Gang paid 8,000 yuan online and obtained an appraisal certificate. After the certificate arrived, he repeatedly checked the issuing agency and determined that it was the collection branch of a cultural society before he was relieved. With this appraisal certificate, he felt that it was not far from 200,000 yuan.
Next, Xue Gang also had to pay a "registration fee" of 6,000 yuan, that is, high-definition photos of the front and back of the coin, such as the sides, were included in an auction album to attract buyers. Jianbao merchants said that if they enter the auction album, there is a great chance that they will enter the collector's field of vision in Beijing, Shanghai, Hong Kong and other places and get the opportunity to sell. Xue Gang hesitated, but did not want to give up halfway, paid 6,000 yuan on his mobile phone again, and submitted several photos.
Next, he waited for information from the treasure merchant, however, two or three months later, the merchant never contacted him again. When he contacted the jianbao merchant, the merchant has been pushing back, saying that due to the impact of the new crown epidemic, offline auction activities are difficult to hold, and it is recommended to wait for a while. Moreover, the merchant took the opportunity to sell him other literary games, suggesting that he start and collect several ancient coins of the same period, and in the future, the set of auctions will double again.
Faced with this opportunity, Xue Gang was half-convinced, and after checking the collection of books related to ancient coins, he felt that the online merchant offers were indeed cheap. Therefore, he spent more than 20,000 yuan to buy back three ancient coins from the treasure merchant. At the same time, he also displayed four ancient coins in sets on cultural art platforms such as Micro Pai Tang and Plaything Dezhi to find buyers. What he did not expect was that after many months, there were almost no buyer inquiries, and the only few comments were also questioning the authenticity and appearance of these four coins. This made Xue Gang very anxious, after all, these coins had cost him tens of thousands of yuan, and a year's pension was all invested in it.
At the end of 2021, Xue Gang saw a video of a legal program. In the video, the Beijing police cracked a case, a marketing fraud gang of hundreds of people, under the guise of "treasure hunting" and "auction", to lure collectors from all over the world to spend money to obtain appraisal certificates. They did not wait for the news of the success of the auction, but they were fooled by the treasure merchants to buy other collectibles. These victimized collectors are mostly middle-aged and elderly people, all over the country.
After watching this video, Xue Gang quickly picked up the certificate and coins and went to the collectibles experts in Tianjin for help. The local expert looked at the certificate, and then looked at the three ancient coins purchased by Xue Gang online, and the expert said: "This is a fake thing at a glance, you have been deceived." Xue Gang immediately contacted the original network merchant, and found that he had been blocked by the merchant, and the phone could not be called.
With this experience, Xue Gang no longer dared to buy collectibles online. In the live broadcast room, some Tibetan friends bought the newly cut "jade" at a high price, and the group of friends was full of admiration and applause, and he knew that some Tibetan friends had been deceived. His wife asked him, "Why haven't you been collecting lately?" Xue Gang replied with a sigh: "The taste of this 'eye punch' is really uncomfortable!" ”
The elderly face more temptations and pitfalls
A business in the city that deals in health care products introduced that he once went to the south to participate in the "meeting and marketing" training. Practical experts disclosed that the main target customers of health care products and collectibles are the elderly who have pensions after retirement, so these businesses will rent conference rooms in big cities to hold lectures to lure the elderly to buy high-priced works of art and health care products. In the past two years, due to the limited offline activities, traders have begun to build live broadcast rooms on the Internet, packaging some Internet celebrities as health experts and collection experts, directly selling high-priced goods, and the elderly who are not strong in discernment are easily deceived.
While channels have changed, how and how sales are sold has not changed. Salespeople will launch an emotional offensive against the elderly, booing cold and asking for warmth, and even directly calling "Dad" and "Mommy", so that the lonely and empty elderly in the spiritual world have the illusion and let down their guard. In the end, they willingly took out their pensions and paid for this illusory emotion on the Internet.
The "2020 Elderly Internet Life Report" shows that more than 100,000 elderly people in China spend more than 10 hours online every day. Elderly users aged 60 and above spend more than 1 hour online per day, and log in to the App on average 5 times a day, which is higher than that of users of other age groups. The "Silver HairEd Crowd Insight Report" also shows that short videos have become the main entertainment method for elderly netizens, and the proportion of elderly people who use mobile phones to shop has exceeded 90%. After learning to use the mobile Internet and crossing the "digital divide", many elderly people have fallen into "digital addiction". This social problem is plaguing more and more families.
Some elderly people have said that after retirement, they suddenly have time and begin to toss strange things, which is the main reason for spending money indiscriminately and "returning to poverty". They experienced material deprivation when they were young, and they were more likely to get lost in a variety of online malls, and they spent their pensions with a little mobile phone. For the younger generation, it is necessary to always pay attention to the living conditions of the elderly at home, communicate and communicate with parents more, understand the websites and hobbies that the elderly pay attention to and browse, and avoid the elderly from falling into the shopping trap.
Psychological counselor Liu Dan introduced that for many elderly people, behind the phenomenon of Internet addiction and addiction to online shopping is the emotional emptiness and loneliness of the elderly. Only when the spiritual and emotional needs of the elderly are met will the temptation of the Internet decline. Therefore, giving more emotional care to the elderly is the key response to help them get out of online shopping addiction.
Produced by Haihe Media Center
Tonight's reporter Lee Jison
Editor: Yang Jiapan
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