Sports Big Business No. 2771, welcome to pay attention to the leading sports industry information platform
The Winter Olympics are just around the corner, the Football World Cup is also on the way, how to play sports marketing in 2022?
EDG wins the championship and brushes the screen, e-sports enters Asia, how should sports people embrace e-sports?
Short video outlet continues, how to play the sports industry's internet celebrity economy?
......
On January 6th, the 8th Annual Sports Business Summit & Awards Ceremony 2021 will be held at the R&F Carlton Hotel in Guangzhou's Zhujiang New Town to answer questions for the sports industry.
The summit was hosted by Beijing Shengyi Sports and co-hosted by Chaoxiang Group and Huati Rongke. Liu Fumin and Huang Shenghua will lead 29 sports industry leaders to take the stage to discuss that the State General Administration of Sport, international sports organizations, local governments, sports companies, event parties, brand parties, and capital parties will bring the most cutting-edge dry goods sharing from their respective perspectives.
On the evening of January 6, the attribution of the 15 awards of the 2021 Sports Big Business Annual Selection will be officially announced. This year's sports big business invited many sports industry leaders, celebrities, Olympic champions, world champions, and sports stars as award guests to present awards to the annual sports industry role models.
Sina News:
PP Sports:
iQIYI Sports:
China Sports - Live TV:
Penguin Sports:
Full Circle Football:
Sports Big Business Official Weibo:
Sports Big Business Official Website:
Sports Big Business Official Video Number:
8 major speeches, 3 roundtable forums, on the development of the sports industry in the 14th Five-Year Plan
From 9:30 to 17:00 on January 6, 2021, the 8th Annual Sports Business Summit & Awards Ceremony will be held at the Ritz-Carlton Hotel in Zhujiang New Town, Guangzhou. The summit included 8 keynote speeches and 3 roundtable forums, covering hot topics such as sports industry development planning, professional football management, national fitness, new opportunities in the e-sports industry, new ways of playing sports IP and event operation, brand internationalization, digitization of sports marketing, construction of vertical sports industry chain, and construction of a new pattern of sports industry in the Greater Bay Area.
In addition to winning 38 gold medals at the Tokyo Olympic Games and the best results for overseas participation in 2021, the most eye-catching moments for Chinese sports in 2021 are also the "14th Five-Year Plan" Sports Development Plan released in October. The "Planning" deploys the development direction, strategic tasks and specific measures of China's sports industry. At this conference, Liu Fumin, former director of the Economic Department of the State General Administration of Sports, will explore the three major tracks for the high-quality development of the sports industry during the "14th Five-Year Plan" period with industry colleagues.
"Thank you to all the team members who never give up in the face of difficulties!" After beating Beijing Guoan 5-0 in the 17th round of the 2021 Chinese Super League, Huang Shenghua, chairman of Guangzhou City Club, said such a thing in the circle of friends. Admittedly, 2021 can indeed be called a difficult situation for Chinese football. In such a dilemma, no Professional Chinese Football Club can stand alone. The Guangzhou City team, which has always been known for being good at "management", has repeatedly staged wonderful moments of "beautiful football" in the Chinese Super League. Huang Shenghua, chairman of Guangzhou City Club, will share with everyone how to "manage professional football under difficulties" with the theme of "professional football management under difficulties".
As the first domestic professional sports event to resume competition since the outbreak of the epidemic, the 2020-2021 CBA season was successfully resumed on June 20, 2020. With a wealth of experience in tournament management, the CBA will run more smoothly in the 2021-22 season. The comeback of Yi Jianlian, the return of Jeremy Lin and the brilliance of the draft players have also further increased the ornamentality of the CBA League this season; the newly designed CBA championship ring, the creation of theme events such as "Saturday Night Game", and the launch of the new CBA brand proposition "Faithful to Love" have made the brand and commercial value of the CBA continue to rise. How will CBA event management work in the post-PANDEMIC era? This question will be answered by Liu Chao, head of CBA marketing.
On August 3, 2021, the National Fitness Program (2021-2025) was officially issued. The "Plan" clearly mentions that by 2025, the public service system for national fitness will be more perfect, the people's physical fitness will be more convenient, the enthusiasm for fitness will be further improved, the number of participants in various sports projects will continue to increase, and the proportion of people who regularly participate in physical exercise will reach 38.5%. As one of the sports with the lowest participation threshold, running has been favored by more and more people across the country in recent years. Liang Feng, CEO of Yue Running Circle, will release the 2021 China Running White Paper at this summit to share with us the meaning behind the white paper.
EDG lifted the 2021 League of Legends Global Championship trophy in Iceland, once again justifying the name of Chinese e-sports, and its popularity and ability to go out of the circle have made countless people truly realize the charm behind e-sports. In 2021, "League of Legends" was also successfully selected as one of the eight projects of e-sports at the 2022 Hangzhou Asian Games. Affected by multiple factors, China's e-sports industry will usher in unprecedented development opportunities in 2022. The super competition group behind EDG is gradually laying out the new cultural and creative field of e-sports and continuously expanding the added value of e-sports. Qiu Jitang, General Manager of Chaojing Education and Secretary-General of Chaojing Think Tank, will decode the development strategy of Chaojing Group.
The running boom in recent years has led to the rise of a large number of marathon events. Marathon events are popular, naturally attracting many sponsors to join, food and beverage, finance, automobiles, sporting goods have become the main sponsorship industry. From the first "North Malaysia" in 1981 to the present, china's marathon has undergone about 40 years of development and change, and the history of sponsorship of China's marathon events has also changed. Yi Weixin, CEO of Borun Sports, will bring you a wonderful speech with the theme of "1981-2021 Marathon Sponsorship Brand Change".
The implementation of the "Double Reduction Policy" and the "14th Five-Year Plan" Sports Development Plan further highlights the important position of sports and education integration. As an important part of quality education, physical education has become one of the hot topics in today's society. The development of sports and education integration is inseparable from the help of science and technology, and it is timely for big data and intelligent technology to empower the integration of sports and education. Li Qun, vice chairman of the Guangdong Basketball Association and member of the Guangdong Provincial Committee of the Chinese People's Political Consultative Conference, will share with you how science and technology can empower the integration of sports and education.
The 8th Annual Sports Business Summit 2021 will set up three roundtable forums on topics such as "How the Sports Industry Can Serve the National Strategy of the Greater Bay Area during the 14th Five-Year Plan Period", "Exploring the Way of Sports Marketing in the Year of Continuous Sports" and "Wings of E-sports Helping the Sports Industry in the Guangdong-Hong Kong-Macao Greater Bay Area Take Off".
In the 14th Five-Year Plan for The Development of Sports, the status of the Greater Bay Area has become more prominent. The "Plan" emphasizes that it is necessary to comprehensively deepen sports exchanges and cooperation with Hong Kong and Macao, take the 15th National Games as an opportunity, and focus on sports cooperation in the Guangdong-Hong Kong-Macao Greater Bay Area to help Hong Kong and Macao integrate into the overall situation of national development.
To this end, in the roundtable forum on "How the Sports Industry Serves the National Strategy of the Greater Bay Area in the 14th Five-Year Plan Period", Sports Big Business will invite Zhang Qiang, Director & General Manager of Huati Rongke, Meng Tao, General Manager of Chaoxiang Group, Li Ying, President of ONE China, Lu Jun, Deputy General Manager of Shenzhen Liebao Basketball Club, kong Fanyong, General Manager of Kaileshi, and under the presidency of Li Liangdong, General Manager of Ruize Sports and Fangze Sports, to discuss how the sports industry should serve the national strategy of the Greater Bay Area.
The Beijing Winter Olympics, the Qatar World Cup and the Hangzhou Asian Games will all be held in 2022, and sports marketing will once again become a hot topic in the industry. In the roundtable forum of "Exploring the Way of Sports Marketing in the Year of Continuous Sports", Sports Big Business will invite Tang Qian, General Manager of the Marketing Department of Hisense China Marketing Headquarters, Feng Tao, CEO of Shengkai Sports, Huang Ruigen, Chairman of Mei Kai Flooring, Li Min, General Manager of Ali Sports Market, and Zhang Jingluo, Chairman of Wanmingyang Media, to share how to occupy the sports marketing highland in 2022 under the auspices of liu Yuxi, a well-known program host.
In the roundtable forum "Wings of E-sports Helps the Sports Industry in the Guangdong-Hong Kong-Macao Greater Bay Area Take Off", under the presidency of Zhang Yuqiang, co-founder of Sports Big Business, Luo Juehui, Vice President and Secretary-General of Guangdong E-sports Sports Association, Wu Yilin, Secretary-General of Macau E-sports Federation, Lin Ziwen, Director of Hong Kong E-sports Federation, Wang Xiaodong, Dean of Leisure Sports and Management School of Guangzhou University of Sport, and Yu Zhenzhou, Head of Professional E-sports Public Relations of Wang Zhi glory, will jointly discuss how e-sports can help the development of the sports industry in the Guangdong-Hong Kong-Macao Greater Bay Area.
The final attribution of the 15 annual sports industry awards was announced
On the evening of January 6, the final attribution of 15 awards will be announced.